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      • 2008
      • Working Paper

      Platform Competition, Compatibility, and Social Efficiency

      By: Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda
      Katz and Shapiro (1985) study systems compatibility in settings with one-sided plat- forms and direct network effects. We consider systems compatibility in settings with two-sided platforms and indirect network effects to develop an explanation why markets with... View Details
      Keywords: Network Effects; One-Sided Platforms; Two-Sided Platforms; Competition
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      Casadesus-Masanell, Ramon, and Francisco Ruiz-Aliseda. "Platform Competition, Compatibility, and Social Efficiency." Harvard Business School Working Paper, No. 09-058, October 2008. (Revised November 2009.)
      • 2008
      • Working Paper

      Opening Platforms: How, When and Why?

      By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details
      Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms
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      Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Opening Platforms: How, When and Why?" Harvard Business School Working Paper, No. 09-030, September 2008.
      • 11 Jun 2008
      • Conference Presentation

      The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions

      By: Hise O. Gibson
      Citation
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      Gibson, Hise O. "The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions." Paper presented at the 76th Annual Military Operations Research Society (MORS) Symposium, New London, CT, June 11, 2008.
      • 2008
      • Working Paper

      The Future of Social Enterprise

      By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

      The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

      Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value
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      Rangan, V. Kasturi, Herman B. Leonard, and Susan McDonald. "The Future of Social Enterprise." Harvard Business School Working Paper, No. 08-103, June 2008.
      • 2008
      • Book

      Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

      By: Gerald Zaltman and Lindsay Zaltman
      Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
      Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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      Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
      • March 2008 (Revised March 2014)
      • Case

      Facebook

      By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
      As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
      Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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      Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
      • March 2008
      • Article

      Linguistic Network Configurations: Management of Innovation in Design-intensive Firms

      By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti
      In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details
      Keywords: Networks; Design; Innovation and Management; Product Development
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      Dell'Era, Claudio, Alessio Marchesi, and Roberto Verganti. "Linguistic Network Configurations: Management of Innovation in Design-intensive Firms." International Journal of Innovation Management 12, no. 1 (March 2008).
      • January 2008 (Revised January 2010)
      • Background Note

      Finding Information for Industry Analysis

      By: Jan W. Rivkin and Ann Cullen
      This note provides detailed instructions on finding resources for conducting industry analysis, with a special focus on resources available at Harvard Business School. It allows students to transition from doing a Five Forces analysis on the basis of a case, where all... View Details
      Keywords: Information; Five Forces Framework; Research; Competitive Strategy; Internet
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      Rivkin, Jan W., and Ann Cullen. "Finding Information for Industry Analysis." Harvard Business School Background Note 708-481, January 2008. (Revised January 2010.)
      • 2008
      • Chapter

      Innovation and the Evolution of Market Structure for Internet Access in the United States

      By: Shane Greenstein
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      Greenstein, Shane. "Innovation and the Evolution of Market Structure for Internet Access in the United States." Chap. 3 in The Internet and American Business, edited by William Aspray and Paul Ceruzzi, 47–104. MIT Press, 2008.
      • December 2007 (Revised February 2012)
      • Case

      John and Andrea Rice: Entrepreneurship and Life

      By: Howard H. Stevenson, Janet Kraus and Shirley Spence
      The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details
      Keywords: For-Profit Firms; Entrepreneurship; Work-Life Balance; Family and Family Relationships; Nonprofit Organizations
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      Stevenson, Howard H., Janet Kraus, and Shirley Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Case 808-042, December 2007. (Revised February 2012.)
      • November 2007 (Revised April 2008)
      • Case

      Hariyali Kisaan Bazaar: A Rural Business Initiative

      By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
      In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
      Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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      Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
      • October 2007
      • Background Note

      Price Formation

      By: Joshua D. Coval and Erik Stafford
      Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details
      Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy
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      Coval, Joshua D., and Erik Stafford. "Price Formation." Harvard Business School Background Note 208-040, October 2007.
      • September 2007 (Revised January 2008)
      • Case

      Tata Motors: The Tata Ace

      By: Krishna G. Palepu and Vishnu Srinivasan
      Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details
      Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India
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      Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
      • August 2007
      • Teaching Note

      Negotiation Strategy Simulation (TN)

      By: Michael A. Wheeler and Gregory M. Barron
      This tool can be used with the Negotiation Strategy Simulation. To access the tool please use this URL: http://hbsp.harvard.edu/multimedia/neg_strat/index.html. View Details
      Keywords: Negotiation; Strategy
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      Wheeler, Michael A., and Gregory M. Barron. "Negotiation Strategy Simulation (TN)." Harvard Business School Teaching Note 908-013, August 2007.
      • August 2007 (Revised July 2008)
      • Background Note

      Take Advantage of Your Diaspora Network

      By: William R. Kerr and Daniel J. Isenberg
      Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details
      Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Markets and Industries; Social and Collaborative Networks
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      Kerr, William R., and Daniel J. Isenberg. "Take Advantage of Your Diaspora Network." Harvard Business School Background Note 808-029, August 2007. (Revised July 2008.) (Featured in a 2008 Harvard Business Review write-up.)
      • 2007
      • Chapter

      Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals

      By: Michael Beer and Niclas Adler
      The gap between theory and practice has been of concern to both practitioners and academics, yet other than pleas to close the gap with more accessible writing by academics and more interest in research by practitioners few systematic efforts have been made to close... View Details
      Keywords: Transformation; Knowledge Management; Management; Goals and Objectives; Performance Effectiveness; Performance Improvement; Practice; Research and Development; Social and Collaborative Networks; Theory; Value; United States
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      Beer, Michael, and Niclas Adler. "Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals." In Handbook of Collaborative Management Research, edited by A. B. Shani, N. Adler, N. Mohrman, W. A. Pasmore, and B. Stymne. Sage Publications, 2007.
      • 2007
      • Working Paper

      Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

      By: Ramana Nanda and Tarun Khanna
      This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details
      Keywords: Diasporas; Developing Countries and Economies; Entrepreneurship; Financing and Loans; Cross-Cultural and Cross-Border Issues; Social and Collaborative Networks; Technology Industry; India
      Citation
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      Nanda, Ramana, and Tarun Khanna. "Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry." Harvard Business School Working Paper, No. 08-003, July 2007. (Revised February 2009.)
      • Article

      Understanding Why Universal Service Obligations May Be Unnecessary: The Private Development of Local Internet Access Markets

      By: Tom Downes and Shane Greenstein
      Citation
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      Downes, Tom, and Shane Greenstein. "Understanding Why Universal Service Obligations May Be Unnecessary: The Private Development of Local Internet Access Markets." Journal of Urban Economics 62, no. 1 (July 2007): 2–26.
      • 2007
      • Working Paper

      Platform Envelopment

      By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
      Keywords: Digital Platforms; Market Entry and Exit; Network Effects
      Citation
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      Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Harvard Business School Working Paper, No. 07-104, June 2007. (Revised September 2008, October 2009, July 2010.)
      • 2007
      • Thesis

      The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions

      By: Hise O. Gibson
      Citation
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      Gibson, Hise O. "The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions." Thesis, June 2007.
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