Publications

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

1986
Chapter

Marketing Advanced Manufacturing Processes

By: D. A. Leonard-Barton and J. Gogan

Keywords: Marketing; Production; Technological Innovation; Technology Industry; Technology Industry

June 1986 (Revised July 1990)
Case

OTISLINE (A)

By: F. Warren McFarlan and Donna B. Stoddard

Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details

Keywords: Information Technology; Technology Adoption; Sales; Marketing; Rank and Position; Salesforce Management; Service Operations; Management Analysis, Tools, and Techniques; Global Range; Accounting; Business Ventures; Industry Growth

May 1986
Case

Data Administration in Citibank Brazil (A): The Competitive Advantage

Keywords: Banks and Banking; Information Management; Competitive Advantage; Banking Industry; Brazil

May 1986 (Revised October 1986)
Case

Data Administration in Citibank Brazil (B): Strategy and Technology

Keywords: Banks and Banking; Information Management; Banking Industry; Brazil

May 1986
Case

Data Administration in Citibank Brazil (D): Implementation of the Central Liabilities Pilot

Keywords: Banks and Banking; Information Management; Banking Industry; Brazil

April 1986 (Revised September 1993)
Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry

January 1986 (Revised October 1986)
Case

Data Administration in Citibank Brazil (Abridged)

Keywords: Banks and Banking; Information Management; Banking Industry; Brazil

January 1986 (Revised March 1997)
Case

Horizon Group

By: William A. Sahlman

Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details

Keywords: Business or Company Management; Venture Capital; Partners and Partnerships; Business Plan; Outcome or Result; Research and Development; Financial Strategy; Corporate Finance; Information Technology Industry

November – December 1985
Article

The Implementation of New Technologies

By: Dorothy A. Leonard and W. Kraus

Keywords: Technology

October 1985 (Revised December 1989)
Case

CompuServe (B)

Keywords: Internet and the Web; Web Services Industry

October 1985
Supplement

CompuServe (C)

Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details

Keywords: Management Teams; Problems and Challenges; Information Technology Industry

October 1985 (Revised November 1986)
Supplement

CompuServe (D)

Describes events and raises issues subsequent to Charlie McCall's acceptance of the job as CEO at CompuServe. View Details

Keywords: Management Teams; Problems and Challenges; Information Technology Industry

October 1985 (Revised November 1986)
Supplement

CompuServe (E)

Describes events and raises issues subsequent to Charlie McCall's acceptance of the job of CEO at CompuServe. View Details

Keywords: Management Teams; Problems and Challenges; Information Technology Industry

1985
Book

Harvard Business Review: Essentials of Executive Development

By: L. A. Hill

Keywords: Higher Education; Management; Growth and Development

September 1985
Background Note

Finding a Job with a Small Company

By: Howard H. Stevenson

Describes a process of self-evaluation for working in small companies, discusses small company issues, focuses on some basic search techniques, and ends with a little how-to section. The goal is to facilitate the process of securing a job in a small company and to show... View Details

Keywords: Decision Choices and Conditions; Higher Education; Recruitment; Work-Life Balance; Interests

September 1985 (Revised January 1986)
Case

Peter Wendell

By: William A. Sahlman

Contains a description of a decision confronting an employee of IBM in late 1981. Should he leave IBM to become head of a new venture capital fund which will specialize in technology investments? The case is designed to expose students to the nature of the opportunity... View Details

Keywords: Personal Development and Career; Jobs and Positions; Opportunities; Valuation; Decision Choices and Conditions; Resignation and Termination; Venture Capital; Financial Services Industry; Computer Industry