Purpose Of Business Schools - Publications - Faculty & Research

27 Jun 2022
News

Abortion Travel Benefit Unlikely to Reach Many Low-Wage Workers

24 Feb 2022
News

Top Tips for OFWs to Help Them Choose the Right Real Estate Agent

12 Nov 2021
News

Why the Chip Shortage Drags On and On … and On

13 Jun 2021
News

So You Can’t Find Great Women for Your Organization? Really?

04 Aug 2017
News

CEOs who shy away from politics risk losing millennial employees and customers

06 Feb 2018
News

Did 'The Trump Bump' Just Become 'The Trump Slump'?

26 Sep 2016
News

Political system retarding US economy, Harvard survey finds

2008
Text Book

Corporate Information Strategy and Management: Text and Cases

By: Robert D. Austin, Lynda M. Applegate and Deborah Soule

The 8^th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details

Keywords: Decision Making; Management; Business Strategy; Information Technology

Citation

Purchase

27 Nov 2019
News

Beware Footnote Mischief

17 May 2013
News

How Will You Measure Your Life?

27 Jul 2017
News

Want to Be Happy? Buy More Takeout and Hire a Maid, Study Says

04 Feb 2014
News

Facebook turns 10

05 May 2011
News

What do bosses do all day?

24 Jan 2017
News

Call to Create Jobs, or Else, Tests Trump’s Sway

28 Nov 2016
News

Think different, maybe

31 Oct 2016
News

Lending Over Backwards: How Does Borrowing Money Hurt Relationships?

03 Mar 2016
News

Harvard economist throws support behind natural gas

July 1989
Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details

Keywords: Marketing