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  • All HBS Web  (10,211)
    • People  (28)
    • News  (2,536)
    • Research  (5,799)
    • Events  (71)
    • Multimedia  (100)
  • Faculty Publications  (3,944)
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  • 26 Mar 2020
  • Research & Ideas

7 Leadership Principles for Managing in the Time of Coronavirus

I want to share with you my 7 Cs for coronavirus survival if you’re a manager or a leader. This message is also available on video. Calm. Your folks, your employees, your customers, your suppliers, are going to be looking to you as a... View Details
Keywords: by John A. Quelch; Health
  • 01 Jun 2024
  • News

Redefining How Businesses Operate

In her LinkedIn profile, Rebecca Hu (MBA 2023) describes herself as a “biologist-turned-technologist obsessed with building great software products.” A product manager at the language learning app Duolingo, Hu immersed herself in electives and activities centered... View Details
Keywords: Jennifer Gillespie
  • 29 Jul 2009
  • Working Paper Summaries

Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

Keywords: by Mark Mortensen & Tsedal Neeley
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising,... View Details
  • 01 Jan 2010
  • News

James Dimon, MBA 1982

hatches to prepare for tough times ahead; and as a charismatic leader who focuses on recruiting, training, and developing the people in his organization. While competitors imploded during the economic... View Details
  • 01 Dec 2004
  • News

Marquis Jet Takes Off

existence hinged on a highly unlikely partnership with NetJets Inc., the nation’s leading purveyor of fractional private-jet ownership. “Without them we didn’t have a business,” recalls Bill Allard (MBA ’89), Marquis’ president and CEO.... View Details
Keywords: Roger Thompson; Air Transportation; Transportation
  • 11 Aug 2021
  • Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

navigate their careers. My EC (second) year at HBS will be focused on growth, partnerships, and financing so I can pursue The Equity Network full-time after graduation. “It’s who you know, not what you know”... View Details
  • 18 Jul 2019
  • Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

'I’ll bring it down to 3 percent,' but without any proof, the customer will say, 'why don’t you try it out on someone else first,'” Lal says. For that reason, instead of just selling connected products to... View Details
Keywords: by Michael Blanding; Computer
  • Profile

Bryan Stromer

which path and career seems most exciting to me. What is your most memorable classroom moment? This semester I am taking Business, Government, & the International Economy (BGIE), where each class session focuses View Details
  • 19 Jul 2013
  • Working Paper Summaries

Helping You Help Me: The Role of Diagnostic (In)Congruence in the Helping Process within Organizations

Keywords: by Colin M. Fisher, Julianna Pillemer & Teresa M. Amabile
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled... View Details
Keywords: by Martha Lagace
  • 23 Jun 2023
  • News

Highlights from the Spring 2023 Alumni Board Meeting

Centering the education: Keeping the expectations we have of students and faculty high. Making sure we attract the very best: Increasing access by making affordability a priority, focusing on diversity,... View Details
  • Web

Working Groups Update | About

learning opportunities, and events. Thank you. Antisemitism Working Group The group’s work primarily focuses on HBS students, staff, and faculty, with outreach to alums and Executive Education participants,... View Details
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

Case 308-071 In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After three decades, the company has emerged as the number two home appliance producer in greater... View Details
Keywords: Martha Lagace
  • 05 Jul 2022
  • Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

Novel Approach to Staff Shortages" “The article was interesting and the initial ideas presented by US Foods could help. However, one major way to attract and retain delivery drivers is to change the actual delivery to the View Details
Keywords: by Danielle Kost
  • Web

Business Insights Blog | HBS Online

policy, and redefining leadership across Europe. [...] Read more 10 Jun 2025 How to Improve Employee Experience on Your Team Tim Stobierski Author Contributors tag Entrepreneurship & Innovation Leadership Management Transforming View Details
  • Web

CSV in Practice - Institute For Strategy And Competitiveness

and where its scale and market presence equip it to have a meaningful impact on a societal problem. Companies are now starting to understand that solutions to social problems represent the largest opportunities for businesses today. The... View Details
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the packaging material,... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 28 Feb 2019
  • News

New Program Will Develop Leaders of Innovative Ventures

firm based in Boston, where he served in a wide range of roles, including managing partner and Executive Committee member. He also served as board director of more than 30 public and private companies. He recently retired from Summit and founded Equality Asset... View Details
  • 2013
  • Chapter

Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
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Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
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