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  • All HBS Web  (8,616)
    • People  (21)
    • News  (1,755)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
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  • August 2024 (Revised January 2025)
  • Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details
Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. (Revised January 2025.)
  • April 1989 (Revised December 1998)
  • Background Note

Household Furniture Industry in 1986

By: Michael E. Porter and Cynthia A. Montgomery
Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
Keywords: Supply and Industry; Consumer Products Industry
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Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
  • June 2003 (Revised August 2003)
  • Case

Pension Policy at The Boots Company PLC

By: Luis M. Viceira and Akiko M. Mitsui
In early 2000, the trustees of the pension scheme at Boots considered a proposal to move 100% of the pension assets into a bond portfolio, which would be passively managed. The Boots Co. PLC was a leading retailer of cosmetics and toiletries in the United Kingdom, and... View Details
Keywords: Performance Productivity; Employees; Asset Management; Capital Structure; Investment Portfolio; Consumer Products Industry; United Kingdom
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Viceira, Luis M., and Akiko M. Mitsui. "Pension Policy at The Boots Company PLC." Harvard Business School Case 203-105, June 2003. (Revised August 2003.)
  • 01 Dec 2014
  • News

Dressing by Number

More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew... View Details
Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
  • 24 Sep 2014
  • Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

managing demand - using modern sensors and valves, remote measurement, big data optimization algorithms, mobile apps, and other innovations - is a more powerful way to benefit... View Details
Keywords: by John Macomber; Energy; Utilities
  • September 1999 (Revised November 2000)
  • Case

Swatch Group, The: On Internet Time

By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details
Keywords: Brands and Branding; Consumer Products Industry
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Wathieu, Luc R., Carin-Isabel Knoop, and Cate Reavis. "Swatch Group, The: On Internet Time." Harvard Business School Case 500-014, September 1999. (Revised November 2000.)
  • 15 Dec 2015
  • Blog Post

One MBA's Path to Boston Consulting Group

people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question became which firm and why.... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 18 Oct 2021
  • Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

For some gig workers, losing the flexibility to set their own schedules is equivalent to taking a 17 percent pay cut, according to new research that explores the wages and work habits of DoorDash drivers. App-based platforms that allow... View Details
Keywords: Consumer Products
  • 14 Jun 2011
  • First Look

First Look: June 14

conflict between the old and the new. Successful CEOs first develop a broad, forward-looking strategic aspiration that sets ambitious targets both for innovation and core business growth. They then hold the... View Details
Keywords: Sean Silverthorne
  • August 2019 (Revised August 2020)
  • Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov
In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details
Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Consumer Products Industry; Middle East
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Beshears, John, Alpana Thapar, and Boris Tsimerinov. "Magrabi: Fulfilling the Vision for the Future." Harvard Business School Case 920-009, August 2019. (Revised August 2020.)
  • 20 Nov 2000
  • Research & Ideas

Moving from Supply Chains to Supply Networks

has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility... View Details
Keywords: by Staff
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • January 2006 (Revised October 2007)
  • Background Note

Managing Networked Businesses: Course Overview for Students

By: Thomas R. Eisenmann
Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details
Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy
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Eisenmann, Thomas R. "Managing Networked Businesses: Course Overview for Students." Harvard Business School Background Note 806-103, January 2006. (Revised October 2007.)
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt View Details
Keywords: Sean Silverthorne
  • February 1990 (Revised August 2001)
  • Case

Merloni Elettrodomestici SpA: The Transit Point Experiment

By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details
Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy
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Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
  • September 2016 (Revised April 2020)
  • Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China
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Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting,... View Details
Keywords: Martha Lagace
  • July 1991 (Revised August 1991)
  • Case

Philip Morris Companies, Inc. (B)

By: Samuel L. Hayes III
Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details
Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
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Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
  • 17 Mar 2011
  • Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

times the $132 billion that the 1995 Kobe earthquake did, making it one of the Japan's most costly natural disasters. Transportation disruptions and the closing of many factories throughout Japan will shrink Japanese aggregate View Details
Keywords: Re: Multiple Faculty
  • March 2013 (Revised May 2014)
  • Case

Unilever's New Recipe for Growth

By: Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson
This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe. View Details
Keywords: Regional Strategy; Aggregation; Organizational Change; Global Strategy; Consumer Products Industry; Europe
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Siegel, Jordan, Christopher Poliquin, and Barbara Zepp Larson. "Unilever's New Recipe for Growth." Harvard Business School Case 713-418, March 2013. (Revised May 2014.)
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