Demand And Consumers - Publications - Faculty & Research

10 Jul 2000
Research & Ideas

The State of the Markets

the Internet," he concluded. "This will favor the cheapest suppliers and keenest buyers and thus hold down prices and inflation while raising productivity."... View Details

Keywords: by James E. Aisner

September 2019 (Revised May 2020)
Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details

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23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

among historians and scholars from other disciplines who are taking a historical approach to their work has demanded intellectual leadership. Al Chandler has provided that leadership for more than forty... View Details

Keywords: by Jim Aisner

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Consumer Products Industry; Consumer Products Industry

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October 2001 (Revised November 2002)
Case

Herman Miller (A): Innovation by Design

By: Sandra J. Sucher and Stacy McManus

Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details

Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Consumer Products Industry; Consumer Products Industry

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07 Sep 2011
First Look

First Look: Sept. 7

hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt View Details

Keywords: Sean Silverthorne

August 1993
Case

Nestle S.A.: International Marketing (B)

By: John A. Quelch

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Consumer Products Industry; Switzerland

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19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

unemployed, and demands for police reform and racial justice. But in the wake of one of the most tumultuous presidential elections in US history—marked by outgoing President... View Details

Keywords: by Dina Gerdeman

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

times the $132 billion that the 1995 Kobe earthquake did, making it one of the Japan's most costly natural disasters. Transportation disruptions and the closing of many factories throughout Japan will shrink Japanese aggregate View Details

Keywords: Re: Multiple Faculty

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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August 2016 (Revised November 2016)
Case

C.W. Dixey & Son

By: Anat Keinan and Michael B. Beverland

C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive... View Details

Keywords: Luxury Branding; Authenticity; Inconspicuous Consumption; Brand Positioning; Brand Revitalization; Eyeyewear; Market Entry and Exit; Luxury; Market Participation; Brands and Branding; Consumer Products Industry

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September 1991 (Revised May 1994)
Case

Microsoft's Networking Strategy

By: David B. Yoffie

Keywords: Network Effects; Networks; Business Strategy; Information Technology; Information Technology Industry

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18 Oct 2011
First Look

First Look: October 18

environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers:... View Details

Keywords: Sean Silverthorne

08 May 2019
Blog Post

Top-Notch Talent Begets Top-Notch Talent

can do x,’” says Cheney. “I had an ‘aha’ moment that there was a lack of a marketplace to connect the supply and demand on that.” A New Recruiting Solution is Born Cheney built out the concept for Prokanga... View Details

May 1990 (Revised October 1991)
Case

Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)

Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include: 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall,... View Details

Keywords: Safety; Brands and Branding; Product Marketing; Consumer Products Industry

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03 Feb 2009
First Look

First Look: February 3, 2009

to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting,... View Details

Keywords: Martha Lagace

20 Mar 2012
First Look

First Look: March 20

consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental... View Details

Keywords: Sean Silverthorne

January 1990 (Revised June 1993)
Case

Colgate-Palmolive in Mexico (Abridged)

Describes the Mexican subsidiary of Colgate-Palmolive as it sets its strategy for coping with hyperinflation and the November 1987 devaluation of the peso. View Details

Keywords: Business Subsidiaries; Financial Crisis; Consumer Products Industry; Mexico

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19 Dec 2006
First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details

Keywords: Sean Silverthorne

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Consumer Products Industry

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