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Show Results For
- All HBS Web
(8,995)
- People (24)
- News (1,896)
- Research (5,017)
- Events (44)
- Multimedia (75)
- Faculty Publications (3,288)
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
In a large circular classroom called The Hives, Ramon Casadesus-Masanell is roaming the floors this week as he oversees the second running of Strategic Brew, a computerized business simulation designed for... View Details
- Fall 2020
- Article
Competing on Customer Outcomes
By: Marco Bertini and Oded Koenigsberg
Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details
Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation
Bertini, Marco, and Oded Koenigsberg. "Competing on Customer Outcomes." MIT Sloan Management Review 62, no. 1 (Fall 2020).
- 01 Jun 2013
- News
Collective Wisdom
firm that's providing a new model of entrepreneurship. "More generally, crowdsourcing has now been successfully applied in a range of settings, from designing T-shirts to creating complex software products... View Details
- 01 Jun 2015
- News
Lessons from a Megacity
Lima toll road in Peru. In Buenos Aires, despite Argentina’s economic difficulties, the team found a model transit system—including a new bus rapid transit system to alleviate congestion—that residents have embraced for its convenience... View Details
- May 2024
- Case
Net Protections (A)
By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details
Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan
Casadesus-Masanell, Ramon, Nobuo Sato, and Akiko Kanno. "Net Protections (A)." Harvard Business School Case 724-395, May 2024.
- Student-Profile
Yiwei Li
seem quantifiable, such as how to design a suitable incentive scheme that aligns with corporate goals and strategies. The numbers will show the extent to which they’ve succeeded or failed. Yiwei hopes to combine theoretical View Details
- 08 Apr 2009
- Research & Ideas
Clayton Christensen on Disrupting Health Care
affordable, changing the way we consumers pay for the services doesn't fix anything. What we need is a system of new value networks that will disrupt the old business models in this industry. We need a new... View Details
Milton Bradley
history. In addition to games, Bradley designed jigsaw puzzles, wrote and published children’s books, and created model houses and other components for toy railroads. He was also an early prominent advocate... View Details
Keywords: Fabricated Goods
- 01 Sep 2015
- News
Data-Driven Diligence
that sold them on Casper—it was the numbers. The company had tested well in a revolutionary predictive model built by the venture firm. The idea to vet possible investments in such a way hit Coats about a decade ago: Maybe, he figured, he... View Details
Keywords: Francis Storrs
- Winter 2021
- Article
How Would-Be Category Kings Become Commoners
By: Rory McDonald and Keith Krach
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details
McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021): 76–82.
- 01 Dec 2001
- News
Corporate Governance Conference Addresses Global Challenges
HBS professor Dwight B. Crane. Crane's research, prepared in partnership with Ulrike Schaede of the University of California, San Diego, chronicled the evolution of German business from a banking-led corporate finance environment toward a... View Details
- 01 Jun 2017
- News
Case Study: Something New
over and over. Additionally, because most women aren’t fashion design- ers, it reduces the overwhelming responsibility of designing some- thing from scratch. —Erica Keany Blob (MBA 2006) Change the business... View Details
Keywords: April White
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
substantially, NASA would have to place much greater emphasis on technology re-use, developing designs that were expected to fulfill multiple missions. In this respect, borrowing some ideas from business... View Details
Keywords: by Sean Silverthorne
- 01 Aug 2014
- News
A closer look at the industry of beauty
The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty... View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business View Details
Keywords: Martha Lagace
- Student-Profile
Anastassia Fedyk
am trying to better understand how psychological biases affect decision-making in organizations and financial markets. I have been long interested in optimal incentive design for employees subject to self-control problems. For example,... View Details
- February 1986 (Revised March 1990)
- Supplement
Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)
By: David A. Garvin
In the (A) case, Copeland had to choose between focusing its Sidney plant by product line or by manufacturing process. Now that it has made that decision, a plant layout must be selected from two alternatives. View Details
Keywords: Factories, Labs, and Plants; Decisions; Product; Production; Design; Strategy; Manufacturing Industry; Ohio
Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B)." Harvard Business School Supplement 686-089, February 1986. (Revised March 1990.)
- 01 Dec 2006
- News
Inside Intel
conception of business as a contact sport. The target was Motorola. The 68000 might have been technically superior to the 8086, but Davidow figured out a way to make that undeniably important fact irrelevant. What mattered was not the... View Details
- 01 Jun 1998
- News
Generation Next
Family-owned companies account for more than two-thirds of all business around the globe. In fact, most of the world's largest and most influential business organizations are family-run. In the United... View Details
- 01 Sep 2006
- News
Redefining Health Care
PORTER: Health care's zero-sum competition model adds costs and results in severe quality problems. University professor Michael Porter never planned to write a book on health-care reform. In fact, he expected brickbats in response to a... View Details