Publications

February 2024
Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller

In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details

Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada

February 2016 (Revised April 2017)
Case

Democracy and Women's Rights in America: The Fight over the ERA

By: David Moss, Amy Smekar, Dean Grodzins, Rachel Wilf and Marc Campasano

On the afternoon of June 21, 1982, the Florida Senate prepared to vote on whether to ratify the proposed Equal Rights Amendment (ERA) to the U.S. Constitution, which stated that “Equality of Rights under the law shall not be denied or abridged by the United States or... View Details

Keywords: Rights; Government Legislation; Gender; History; Public Administration Industry; Florida

02 May 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product Manager leading a team that... View Details

01 Sep 2020
Blog Post

6 Ways to Support COVID-Weary Employees

with the adequate reactions of Tsai Ing-Wen (president of Taiwan) and Jacinda Ardern (the prime minister of New Zealand), who took timely government actions to prevent the spread of the virus in their countries. The lesson from these... View Details

Keywords: All Industries

14 Feb 2023
HBS Case

Is Sweden Still 'Sweden'? A Liberal Utopia Grapples with an Identity Crisis

lately, Sweden doesn’t seem as traditionally Swedish. The far-right Sweden Democrat party finished second in September’s election, touting an anti-immigrant campaign. The party’s parliamentary votes will influence the nation’s policies in the View Details

Keywords: by Lane Lambert

Web

Enter Elton Mayo – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and Relay Assembly Test Room Next Enter Elton Mayo Enter Elton Mayo... View Details

Web

Profiles - MBA

Profiles Profiles Technology Innovation Fellows Program Supported by the Roberts Family Foundation Current Students APPLIED MATHEMATICS ELIOT 2025 Cohort 7 Rhea Acharya “Living through this unprecedented period of technological growth has presented us with both... View Details

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

orientation. Welch visited (and taught) in my General Management classroom. I both taught and watched him teach at GE’s executive development center in Crotonville, New York. I wrote and taught a case about the company. Welch, of course,... View Details

Keywords: by James Heskett; Industrial Products; Media & Broadcasting; Medical Devices & Supplies; Manufacturing

December 2002 (Revised January 2014)
Case

Matt Leeds (A)

By: Linda A. Hill

A new associate in a consulting firm attempts to navigate his way through the norms and culture of a new setting and to manage his relationships with his superiors and peers, which got off to a poor start.

PLEASE NOTE: This case was revised in January 2014.... View Details

Keywords: Power and Influence; Rank and Position; Organizational Culture; Consulting Industry

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry

June 1987 (Revised August 1988)
Case

American Bank

By: Robert S. Kaplan

American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details

Keywords: System; Consolidation; Commercial Banking; SWOT Analysis; Fair Value Accounting; Cost Management; Price; Banking Industry; North and Central America; United States

February 1993 (Revised September 1994)
Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell

The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details

Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy

26 Sep 2012
News

The 30 Year Decline of American Entrepreneurship

01 Jul 2021
News

Three Powerful Marketing Trends Born In Lockdown

Web

Employment Data Trends

41% 49% 47% 54% 49% Boston - MA 13% 11% 14% 15% 11% New England (Except Boston) 3% 4% <1% 3% 4% New York - NY 22% 31% 31% 35% 32% Other Northeast 2% 2% 1% 2% 1% South (US) 3% 3% 6% 5% 5% Atlanta - GA 1% 1%... View Details

Profile

Charles Jennings

How has HBS prepared you for your current role and your long term career? HBS has improved my mental flexibility in handling new and challenging situations by exposing me to a wide variety of extremely talented individuals. I am better... View Details

Keywords: Energy / Extractive Minerals; Manufacturing; Other Financial Services

February 2011
Exercise

Pitch Your Project!

By: Thomas Steenburgh

No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product.... View Details

Keywords: Business Plan; Change; Venture Capital; Governing and Advisory Boards; Collaborative Innovation and Invention; Marketing; Product Development; Interests; Complexity; Chicago; New York (state, US)

January 2010 (Revised December 2012)
Case

Knight the King: The Founding of Nike

By: Noam Wasserman and Kyle Anderson

It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had... View Details

Keywords: Business Startups; Entrepreneurship; Initial Public Offering; Leadership; Growth and Development Strategy; Marketing Strategy; Competitive Advantage; Apparel and Accessories Industry