Publications

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details

Keywords: by Danielle Kost; Tourism

February 2011
Case

Rebecca S. Halstead: Steadfast Leadership

By: Boris Groysberg and Deborah Bell

Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and... View Details

Keywords: Working Conditions; Groups and Teams; Competitive Strategy; Personal Development and Career; Organizational Culture; Personal Characteristics; Leadership Style; Gender; Power and Influence

17 Nov 2015
Blog Post

What is HBS START Week?

diverse interests. Why is START an important part of the RC year? START is students’ first introduction to HBS, and can shape their impressions of their section and the school as a whole. RCs are required to attend all academic components of START; View Details

October 2017 (Revised November 2017)
Case

NYC311

By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick

Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

will likely fail.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: diane39] Related Reading: Digital Change: Lessons from the Newspaper Industry HBS Cases: What... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

April 2008
Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong

TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details

Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry

2023
Working Paper

The Irredeemability of the Past: Determinants of Reconciliation and Revenge in Post-Conflict Settings

By: Kristen Kao, Kristin Fabbe and Michael Bang Petersen

In the aftermath of violent conflict, identifying former enemy collaborators versus innocent bystanders forced to flee violence is difficult. In post-conflict settings, internally displaced persons (IDPs) risk becoming stigmatized and face difficulties... View Details

Keywords: Conflict and Resolution; War; Refugees; Moral Sensibility; Behavior; Public Opinion; Lawfulness; Iraq