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March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

01 Dec 2009
News

INCAE Making Global Impact

one of its earliest international ventures, INCAE, the Central American business school, is an established and vibrant institution. As it approaches the fiftieth anniversary of its inception, INCAE is... View Details

May 1986 (Revised July 1995)
Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch

Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details

Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States

April 2017
Supplement

CIC: Catalyzing Entrepreneurial Ecosystems (B)

By: William R. Kerr, Sari Kerr and Alexis Brownell

CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the... View Details

Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Expansion; Growth and Development Strategy; Boston; Cambridge; St. Louis

June 1991 (Revised November 2004)
Case

John Jacob Astor, 1763-1848

Astor, the wealthiest American of his time, engages in fur trading, shipping, real estate investment, and general merchandise trading. Astor's career illustrates the immediate pre-modern management era: types of decisions, time horizons, and number of transactions. View Details

Keywords: Business or Company Management; Business History; Personal Development and Career; United States

June 2003 (Revised December 2004)
Case

Molded Dimensions, Inc.

By: H. Kent Bowen, Virginia Fuller and Doren Spinner

Mike Katz, an MBA with several years of manufacturing management experience, talks about purchasing Molded Dimensions, Inc. (MDI), a Wisconsin-based plastics manufacturer, with his wife Linda, who also has a manufacturing background. The case describes at length... View Details

Keywords: Transition; Entrepreneurship; Investment; Jobs and Positions; Leadership; Business or Company Management; Negotiation Process; Manufacturing Industry; Wisconsin

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January 1996 (Revised December 2005)
Case

First Community Bank (A)

By: Rosabeth M. Kanter

First Community Bank, a bank-within-a-bank at Bank of Boston, was established in 1990 as a unique venture to serve urban communities. By 1995 it has achieved profitability but must manage relationships with the mainstream at Bank of Boston, serve as a change agent and... View Details

Keywords: Banks and Banking; Business Ventures; Business and Community Relations; Agency Theory; Change Management; Leadership; Balanced Scorecard; Mission and Purpose; Organizational Structure; Problems and Challenges; Banking Industry; Boston

September 2006 (Revised April 2008)
Case

Wild Oats Markets, Inc.

By: John R. Wells and Travis Haglock

Ever since ex-Ben and Jerry's CEO Perry Odak took over as CEO of Wild Oats in 2001, he has been trying to turn the company around. After some apparent false starts, profits now seem to be on the rise in 2005 and 2006. Has he finally done it? View Details

Keywords: Competitive Strategy; Change Management; Profit; Retail Industry; United States

October 1993 (Revised September 1994)
Background Note

Accounting for Productivity Growth

By: Forest L. Reinhardt

Introduces students to the arithmetic of the accounting for national productivity growth. It defines labor productivity, capital productivity, and total factor productivity, describes the relationships among them, and discusses the phenomena that cause them to change... View Details

Keywords: Performance Productivity; Macroeconomics; Analytics and Data Science; Government and Politics; Mathematical Methods; United States; Singapore

2011
Other Unpublished Work

Deference from Low-status Firms: Maintaining Status without Resources

By: Mikolaj Jan Piskorski and Bharat N. Anand

This paper proposes a set of conditions under which high-status firms retain their positions, even if they lose resources. Firms are considered high status if they obtain ties from other high-status firms. Within the class of high-status firms, we distinguish between... View Details

Keywords: Business Ventures; Venture Capital; Financial Condition; Alliances; Rank and Position; Status and Position; Financial Services Industry; United States

October 2010 (Revised January 2011)
Case

Toyota Recalls (A): Hitting the Skids

By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson

In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details

Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States

January 1989 (Revised February 1993)
Case

Warner Cable (A)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details

Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts

October 2015
Teaching Note

Clef Company: Turnover

By: Frank V. Cespedes

Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among... View Details

Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States

May 2021 (Revised November 2024)
Case

Colombia: An Economic Premium to Peace?

By: Richard Vietor

Colombia, once the fastest growing country in Latin America, continues to struggle with productivity. Both labor productivity and total factor productivity have been low for the past decade, despite economic growth of 4.7% annually. Many factors contribute, which... View Details

June 2014 (Revised November 2016)
Case

Access Health CT: Marketing Affordable Care (A)

By: John A. Quelch and Michael Norris

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability. View Details

Keywords: Health Care; Health Care Industry; Health Care Policy; Public Health Insurance Exchange; Health Care and Treatment; Health Industry; Connecticut

01 Sep 2003
News

Transforming Baker Library

researchers, as well as a multimedia discussion and conference space called “The Exchange,” intended for spirited debate and collaboration. The core library functions will also expand. With special attention... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

October 2005 (Revised December 2006)
Case

Bennie Wiley at The Partnership, Inc.

Benaree Wiley, an African American, female HBS graduate (class of 1972), was appointed CEO and president in 1991 of The Partnership, a Boston-based nonprofit dedicated to developing leadership potential in professionals of color and in increasing their representation... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Leading Change; Nonprofit Organizations; Leadership Style; Growth and Development Strategy; Service Industry; Boston

16 Jul 2014
HBS Case

Marketing Obamacare

It's safe to say that the rollout of the Affordable Care Act was not pretty. Plagued by technical problems on Healthcare.gov, and stymied by a lack of political support in around half of the 50 states, the federal healthcare exchange set... View Details

Keywords: by Michael Blanding; Health

2010
Working Paper

The Empire Struck Back: The Mexican Oil Expropriation of 1938 Reconsidered

By: Noel Maurer

The Mexican expropriation of 1938 was the first large-scale non-Communist expropriation of foreign-owned natural resource assets. The literature generally makes three assertions: the U.S. government did not fully back the companies, Mexico did not fully compensate them... View Details

Keywords: Non-Renewable Energy; Governance Controls; Business History; Ownership; Business and Government Relations; Natural Environment; Energy Industry; Mexico; United States

February 2007
Case

IBM Culture in Its Architecture

By: A. Eugene Kohn and Kerry Herman

In 1992, Lou Gerstner was the CEO of IBM during a period where the firm was losing money and a turnaround was desperately needed. In a bold decision, Gerstner chose to build a new headquarters in Armonk, NY that had strict limits on expandability. His idea was to use... View Details

Keywords: Design; Leadership; Job Design and Levels; Organizational Structure; Buildings and Facilities; Business Headquarters; Decisions; Organizational Culture; Corporate Strategy; Expansion; Information Technology Industry; New York (state, US)

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