Harvard School - Publications - Faculty & Research

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

Citation

Purchase

Publications

Publications

Show Results For

Show Results For

‘A Watershed Moment’: With Public Debuts of Toast and Ginkgo, Boston Is Remaking Its Startup Scene

From the Plow to Birth Control: How Tech Reshapes Relationships

Corporate America is breaking with Donald Trump

As new wave of COVID-19 cases hits, remote work becomes the norm

Remote work really does mean longer days -- and more meetings

Is It Time for Big Apple Circus to Fold the Tent?

Three Keys To Engaged, Productive Telework Teams

Resistance Is Futile

Israel Turns 70: Does It Need a Rebrand?

Trump doomed their American dreams — leaving businesses in the lurch

NFL playoffs deliver huge TV audiences

All hands on deck: How can we make more heroes?

How can multinationals get their regional teams to work well together?

Employers Can't Find Workers, So They're Making It Harder to Get a Job

States Focus On Middle-Skills Jobs Gap

Genomic Data Collaborations Advancing in Hopes of Improving Personalized Cancer Research, Care

B-School Research Briefs

Big Business Speaks Up on Social Issues

The Role of Business Leaders in the Age of Climate Change

Marketing as Competitive Advantage: Fundamentals