Harvard School - Publications - Faculty & Research

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Brierley Professor of Business Administration at HBS. “Then some things happened in the world, and people started being interested in inequality.” How academic institutions can change It’s worth noting that Harvard Business View Details

Keywords: by Carmen Nobel; Education

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

prices enhance demand by misleading consumers about true original prices. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50777 Harvard Business School Case 818-065 The Dalian Wanda... View Details

Keywords: Dina Gerdeman

28 Apr 2020
Blog Post

A Crash Course in Saving a Family Business

Jiyoon Han (MBA 2021) is getting a taste of what it’s like to be a case protagonist—learning how to pivot while measuring unforeseen challenges against new opportunities. When news broke in March about how COVID-19 would affect the View Details

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

in sport. Tampa Bay is historically a non-traditional hockey market. The case has substantial comparative team and league data. Purchase this case:https://hbsp.harvard.edu/product/919403-PDF-ENG Harvard Business View Details

Keywords: Dina Gerdeman

23 Feb 2021
News

Why remote workers are moving to small towns and cities

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

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