Publications

May 2023 (Revised June 2023)
Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

increase in your offer was all that you needed to sign the deal! Finally, making multiple, small concessions tells the other party that you are flexible and willing to listen to his needs. Each time you make a concession, you have the... View Details

Keywords: by Deepak Malhotra

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

professional and personal lives, or who might need to toggle between work and childcare depending on the needs of the day. “The Portugal legislation makes it easier for people,... View Details

Keywords: by Kara Baskin

Web

Marketing Awards & Honors - Faculty & Research

Retention Management: Review, Key Issues, and Future Directions” ( Customer Needs and Solutions , 2018) with Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce G.S. Hardie, Aurélie Lemmens, Barak Libai,... View Details

18 Mar 2019
Research & Ideas

Stuck in Commuter Hell? You Can Still Be Productive

work to transition from our home role to our work role is not always intuitive. One would think that switching roles is as easy as putting on a different hat. It turns out that transitioning between roles takes time and effort, and it’s a part View Details

Keywords: by Dina Gerdeman

14 May 2013
First Look

First Look: May 14

potentially greater, more contingent control rights are used. 2006 Strategic Organization Digitization, Innovation, and Copyright: What Is the Agenda? By: Lerner, Josh, Shane Greenstein, and Scott Stern Abstract—This essay discusses the View Details

Keywords: Sean Silverthorne

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

understanding that you needed legal protection for your branding." The Stiles Approach Tara Stiles, meanwhile, found success in yoga her own way. She had studied ballet before launching a brief modeling career with the Ford Agency.... View Details

Keywords: by Kim Girard; Entertainment & Recreation

Profile

Claudia Hill

Coming to HBS is like... Being on a rollercoaster: the initial fear turns into thrill, its unpredictable at every turn, and you enjoy the ride as much as the feeling of elation when you get to the end. What is your most memorable... View Details

March 2023
Case

Between Two Minds: The Staglin Family

By: Lauren Cohen, Ronnie Stangler and Grace Headinger

Garen Staglin, Founder and Chairman of One Mind, reflected on his life’s work in brain health. As he contemplated stepping down in the next few years, he weighed how to pass along this legacy to his son, Brandon Staglin, the impetus behind and next generation of the... View Details

Keywords: Nonprofit Organizations; Well-being; Management Succession; Family Ownership; Mission and Purpose; Health Industry

Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today’s dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for... View Details

September 2011 (Revised January 2012)
Case

Telemonitoring at Visiting Nurse Health System

By: F. Warren McFarlan, Mark Keil and Mala Kaul

The Telemonitoring at Visiting Nurse Health System case presents one home healthcare organization's efforts to use telemonitoring to improve the quality of care provided to at-risk patients who were discharged from hospitals and needed home care. After two years of... View Details

Keywords: Capital Budgeting; Cost vs Benefits; Risk Management; Technology Adoption; Technological Innovation; Organizational Change and Adaptation; Competitive Strategy; Health Industry; Technology Industry

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

Article

Capturing Value from Intellectual Property (IP) in a Global Environment

By: Juan Alcácer, Karin Beukel and Bruno Cassiman

Globalization should provide firms with an opportunity to leverage their know-how and reputation across countries to create value. However, it remains challenging for them to actually capture that value using traditional Intellectual Property (IP) tools. In this paper,... View Details

Keywords: Appropriation Strategy; Counterfeit; Intellectual Property Rights; Litigation; Value Capturing; Intellectual Property; Rights; Value; Lawsuits and Litigation; Global Range; Situation or Environment

Find at Harvard

02 Nov 2021
Research & Ideas

Why COVID-19 Probably Killed More People Than We Realize

leaders need to be brave and not afraid of criticism." The research team didn’t study data in 2021, so it’s unclear whether government officials are continuing to underreport COVID deaths. But Rouen hopes... View Details

Keywords: by Michael Blanding

August 2020
Article

Does Spending Money on Others Promote Happiness? A Registered Replication Report

By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton

Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage... View Details

Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending