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January 2024
Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui

ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details

June 2002
Case

Southwest Airlines in Baltimore

By: Rogelio Oliva, Jody Hoffer Gittell and David Lane

The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details

Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland

March 2024 (Revised September 2024)
Case

Supercell 2.0: Clash of Plans

By: Jeffrey F. Rayport and George Gonzalez

Founded in 2010, Supercell was a Helsinki, Finland-based mobile gaming company that had developed and launched five global hit mobile games: Clash of Clans, Clash Royale, Hay Day, Brawl Stars, and Boom Beach. The company’s early philosophy was that it could produce... View Details

Keywords: Business Growth and Maturation; Restructuring; Games, Gaming, and Gambling; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Video Game Industry; Finland

June 2013 (Revised August 2013)
Case

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz

AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA... View Details

Keywords: Digital Platforms; Business Growth and Maturation; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Retail Industry; Philippines

February 1998 (Revised January 2002)
Case

China: Facing the 21st Century

After 20 years of strong economic performance, economic czar Zhu Rongji considers whether it is time to rethink China's development strategy. The case reviews China's development strategy since 1978 and considers the challenges facing the country as it enters the 21st... View Details

Keywords: Growth and Development Strategy; Macroeconomics; China

July 1996
Case

Trans National Group

By: Christopher A. Bartlett and Takia Mahmood

Starting as a classic entrepreneur,Steve Belkin, CEO of Trans National (TN), drives the company through two businesses--one in group travel and another in financial services--before deciding to step back and act as a general manager whose focus and attention is on... View Details

Keywords: Business or Company Management; Management; Growth Management

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2012
Working Paper

The Spatial Diffusion of Technology

By: Diego A. Comin, Mikhail Dmitriev and Esteban Rossi-Hansberg

We empirically study technology diffusion across countries and over time. We find significant evidence that technology diffuses slower to locations that are farther away from adoption leaders. This effect is stronger across rich countries and also when measuring... View Details

Keywords: Economic Growth; Knowledge Dissemination; Technology Adoption

February 2003 (Revised April 2003)
Case

Roman Catholic Diocese of San Jose, The

By: Allen S. Grossman and Christina Darwall

Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is... View Details

Keywords: Financial Management; Innovation Strategy; Leadership; Growth Management; Success; Performance Effectiveness; Strategic Planning; Problems and Challenges

November 2017 (Revised November 2021)
Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details

September 1994
Case

Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

By: Joseph L. Bower and John B. Matthews Jr.

Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details

Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States

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25 Feb 2025
Blog Post

Making a broader impact with multiple disciplines: Santosh Iyer (MBA 2020)

I expanded on this foundation with expertise in marketing, finance, strategy, and leadership. Combining my technical and business training, I’ve been able to pursue real-life health care moonshots—de-risking... View Details

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

1990s, it was clear to Glenn Bradley, Ciba Vision's president, that J&J's dominance provided economies of scale that would doom his company to ever-shrinking profits. Without radically new products, Ciba Vision would slowly decline... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

October 2010
Case

innocent

By: William A. Sahlman and Harry Wake

This case describes a set of issues confronting the founders of innocent, a 10-year old beverage company that dominated the UK smoothie market. The team must decide how to proceed with expansion of the product line and outside the UK and Ireland. They must also decide... View Details

Keywords: Business or Company Management; Expansion; Capital Structure; Corporate Finance; Growth and Development Strategy; Food and Beverage Industry

March 2014 (Revised May 2014)
Case

China Vanke (A-1)

By: Lynn S. Paine, John Macomber and Keith Chi-ho Wong

As China's largest homebuilder, China Vanke Co. Ltd. (Vanke) was facing an industry downturn sparked by strong government intervention. Faced with falling prices, Vanke's president must decide whether to keep the company's pricing and product positioning intact, and... View Details

Keywords: Real Estate; China; Green Building; Sustainable Development; Business Government Relations; Leadership; Business and Government Relations; Urban Development; Growth and Development Strategy; Safety; Real Estate Industry; China

February 2008
Case

Moët Hennessy España

By: Tiziana Casciaro, Vincent Dessain and Elena Corsi

Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details

Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain

August 2008
Case

The Chubb Corporation in China

By: Li Jin, Michael Shih-ta Chen and Aldo Sesia

The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb... View Details

Keywords: Insurance; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Business and Government Relations; Insurance Industry; China; United States

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November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

Career Coach

Martha Tassinari

particular expertise in assisting those seeking leadership roles in tech based start-up and high growth companies, she has coached scores of professionals across industries, functions View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

October 2000 (Revised September 2002)
Case

NTT DoCoMo (A): The Future of the Wireless Internet?

By: Stephen P. Bradley and Matthew Sandoval

NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market. View Details

Keywords: Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competitive Strategy; Expansion; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Telecommunications Industry; Japan

January 2011 (Revised November 2015)
Case

The National Geographic Society (A)

By: David A. Garvin and Carin-Isabel Knoop

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry

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