News - Publications - Faculty & Research

March 2018
Supplement

Sandra Brown Goes Digital (B): The Commitment Decision

By: Rosabeth Moss Kanter and Jonathan Cohen

Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details

Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions

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29 Aug 2006
First Look

First Look: August 29, 2006

Business School Case 706-496 Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure View Details

Keywords: Sean Silverthorne

February 2008 (Revised February 2008)
Case

Yale School of Management

By: Srikant M. Datar, David A. Garvin and James Weber

In the fall of 2006, the Yale School of Management launched a new core curriculum in its MBA program. The new curriculum eliminated traditional discipline-based courses such as finance and marketing and replaced them with courses that sought to integrate teaching and... View Details

Keywords: Transformation; Business Education; Curriculum and Courses; Learning; Teaching; Integration

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12 Nov 2020
News

Hack to Basics: How Hackathons Help Decide Platform Winners and Losers

15 Aug 2007
Op-Ed

3 Steps to Reduce Financial System Risk

Regulatory authorities face 2 challenges that need to be addressed forcefully if they are to contain a new source of systemic risk in international finance. First, the increasing migration of complex market activities to supervisory... View Details

Keywords: by Mohamed El-Erian; Financial Services; Banking

Web

HBS - The year in Review

Scholarships Press Release New Faculty Welcomed Thirteen faculty members, including new tenure-track professors, visitors, and practitioners, participated in START, a deep-dive orientation to the School,... View Details

Web

Finance - Faculty & Research

debt held by the domestic banking sectors of Eurozone countries was more than twice its 2007 level. We show that this type of increasing reliance on the domestic banking sector for absorbing government bonds generates a crowding out of corporate lending. For a given... View Details

25 Jan 2019
Blog Post

Not Waiting for Progress: Diversity and Inclusion in the Film Industry

dot-com boom, we’ve all seen that you can be an outrageously successful CEO while still in your twenties.” In his current role as CEO of the Los Angeles–based consulting firm Big Answers, Diamond helps clients in business and entertainment who want to generate View Details

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

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13 Jun 2017
Blog Post

What is the MS/MBA: Engineering Sciences Program? A Q&A with Professor Tom Eisenmann

Every now and again we have some really big news to share with prospective students. This week’s announcement about the new MS/MBA: Engineering Sciences joint degree was no exception. In a previous post we... View Details

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

October 2016 (Revised April 2018)
Case

DataXu: Selling Ad Tech

By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull

DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details

Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts

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November 1992 (Revised December 1992)
Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes

The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details

Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry

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For many CEOs, particularly those running startups, hiring the right people is the single biggest determinant of whether a new business survives. And so it makes sense that the chief executive should be View Details

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social media cycle amplified the company’s every move. CEO Mark Schneider was... View Details

Keywords: by Michael Blanding; Consumer Products

23 Mar 2020
News

Product Disasters Can Be Fertile Ground for Innovation

Profile

Brett Laffel

One thing I realized about myself is that it is important for me to be able to learn new things on a regular, if not daily basis. This has shaped my career path because as I search for the ideal job, ensuring that View Details

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

several years ago to encourage frontline employees to develop “deeper” relationships—defined by the number of the bank’s services utilized--with existing customers. However, the goals on which the incentives were based were so daunting that they raised the temptation... View Details

Keywords: by James Heskett; Banking

Web

About the Project - Managing the Future of Work

outdated workforce development models and human resource practices. Instead, they will need to embrace new ideas, create new institutions, and forge new alliances with external... View Details

February 2022 (Revised September 2022)
Case

InstaDeep: AI Innovation Born in Africa (A)

By: Shikhar Ghosh and Esel Çekin

Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details