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Show Results For
- All HBS Web
(13,113)
- People (70)
- News (4,048)
- Research (5,723)
- Events (60)
- Multimedia (96)
- Faculty Publications (2,511)
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- 26 Sep 2014
- News
How to market brand Beyoncé
- Web
Unique Value Proposition - Institute For Strategy And Competitiveness
value propositions based on needs appeal to a mix of customers who might defy traditional segmentation. Instead of belonging to a clear demographic category, the company’s customers will be defined by the common need or set of needs they... View Details
- 2025
- Working Paper
Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations
By: Jacqueline N. Lane, Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh and Pei-Hsin Wang
Do AI-generated narrative explanations enhance human oversight or diminish it? We investigate this question through a field experiment with 228 evaluators screening 48 early-stage innovations under three conditions: human-only, black-box AI recommendations without... View Details
Lane, Jacqueline N., Léonard Boussioux, Charles Ayoubi, Ying Hao Chen, Camila Lin, Rebecca Spens, Pooja Wagh, and Pei-Hsin Wang. "Narrative AI and the Human-AI Oversight Paradox in Evaluating Early-Stage Innovations." Harvard Business School Working Paper, No. 25-001, August 2024. (Revised May 2025.)
- 12 PM – 1 PM EST, 23 Feb 2016
- Webinars: Career
How to Make Your Boss (& Teams) Love You
How do you stand out, add value to your teams and make your boss, your clients, and your colleagues love you? Jodi Glickman, president and founder of Great on the Job and regular blogger for Harvard Business Review, will unwrap the GIFT of Great on the Job... View Details
- April 2009
- Journal Article
Perspectives on the Productivity Dilemma
By: Paul S. Adler, Mary Benner, David James Brunner, John Paul MacDuffie, Emi Osono, Bradley R. Staats, Hirotaka Takeuchi, Michael Tushman and Sidney G. Winter
For more than a century, operations researchers have recognized that organizations can increase efficiency by adhering strictly to proven process templates, thereby rendering operations more stable and predictable. For several decades, researchers have also recognized... View Details
Keywords: Learning; Innovation and Invention; Knowledge Use and Leverage; Operations; Business Processes; Organizational Change and Adaptation; Performance Efficiency; Performance Improvement; Performance Productivity; Adaptation
Adler, Paul S., Mary Benner, David James Brunner, John Paul MacDuffie, Emi Osono, Bradley R. Staats, Hirotaka Takeuchi, Michael Tushman, and Sidney G. Winter. "Perspectives on the Productivity Dilemma." Journal of Operations Management 27, no. 2 (April 2009): 99–113.
- 27 Sep 2021
- Blog Post
Working to Change the Food System
Jesse Lou (MBA 2022) reflects on his decision to come to HBS, what motivates him to make a difference in the world by using technology to build a more sustainable food system, and how he has utilized resources at HBS to make this happen.... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
learning efficiencies that could drive down manufacturing costs over time. By 2016, Boeing had deferred about $27 billion in production costs related to its 787 program. If Boeing had been forced to expense... View Details
Keywords: Sean Silverthorne
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
This year the theme of Climate Week is highlighting what businesses and governments can do to meet their climate targets. In that spirit, we have reached out to recent alums working in the climate space and asked them the following, “What... View Details
- October 2020
- Article
What Goes Down When Advice Goes Up: Younger Advisers Underestimate Their Impact
By: Ting Zhang and Michael S. North
Common wisdom suggests that older is wiser. Consequently, people rarely give advice to older individuals—even when they are relatively more expert—leading to missed learning opportunities. Across six studies (N=3,445), we explore the psychology of advisers when they... View Details
Zhang, Ting, and Michael S. North. "What Goes Down When Advice Goes Up: Younger Advisers Underestimate Their Impact." Personality and Social Psychology Bulletin 46, no. 10 (October 2020): 1444–1460.
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
Adventures of an IT Leader
Becoming an effective IT manager presents a host of challenges--from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new... View Details
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
As a youngster, I used to create “stores” in my driveway, selling things to other neighborhood kids. It was an entrepreneurial inclination fostered by growing up in a family that owned retail stores and enjoyed telling stories of their... View Details
Keywords: All Industries
- 08 Jul 2014
- First Look
First Look: July 8
patents nor copyright to protect its technology. The company even allows its designers to use its software when they do independent work. The case encourages a discussion of the role of intellectual property rights in safeguarding... View Details
Keywords: Carmen Nobel
- 29 Sep 2015
- First Look
September 29, 2015
learn. We propose that legitimacy building can comprise an advocacy trap that blocks meaningful learning vital to the success of a new firm. By suggesting a downside to legitimacy building and identifying a... View Details
Keywords: Sean Silverthorne
- 30 Nov 2018
- Blog Post
8 Reasons the Section Experience is the Best Part About HBS
up to texts from each of my roommates. Each text contains only one character: a single letter. One says “F”, the other “G”. This is the day we find out our sections. Naturally, I’d be the last to find out, since I have a habit of sleeping in. I open the HBS portal and... View Details
- 2023
- Working Paper
Feature Importance Disparities for Data Bias Investigations
By: Peter W. Chang, Leor Fishman and Seth Neel
It is widely held that one cause of downstream bias in classifiers is bias present in the training data. Rectifying such biases may involve context-dependent interventions such as training separate models on subgroups, removing features with bias in the collection... View Details
Chang, Peter W., Leor Fishman, and Seth Neel. "Feature Importance Disparities for Data Bias Investigations." Working Paper, March 2023.
- Web
Managing the Future of Work
expertise required to do them. For any given role, much depends on the learning curve between entry-level and experienced workers, which determines how knowledge and skills and the productivity they... View Details
Making Meritocracy
How do societies identify and promote merit? Enabling all people to fulfill their potential, and ensuring the selection of competent and capable leaders are central challenges for any society. These are not new concerns. Scholars, educators, and political and economic... View Details
- Career Coach
Matt Spielman
Matt helped grow IAG Research, which became the arbiter of advertising effectiveness. IAG was acquired by Nielsen. Matt holds a B.A. in Economics from Columbia College and an M.B.A. from HBS. He earned his Executive Coaching... View Details