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  • All HBS Web  (10,654)
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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to watch. Meanwhile, the eye... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

exercises become increasingly complex, involving multiple parties with varying interests. For example, when a chief financial officer and a marketing person are involved in negotiations, the CFO is naturally focused View Details
Keywords: by Dina Gerdeman; Education
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

due to the mere presence of communication. In two experiments, we find that non-binding talk of fairness within a three-party, complete-information game leads toward off equilibrium, equal division payoffs, while non-binding talk focusing... View Details
Keywords: Martha Lagace
  • 12 Jan 2016
  • First Look

January 12, 2016

medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical practitioners, but with the widespread adoption of electronic medical records and... View Details
Keywords: Carmen Nobel
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

many Facebook friends as possible. "Coke was proud to say it had more followers than any other brand," Deighton says. "But that lost favor." Next, online marketers deemphasized treating social media as a broadcast medium and instead View Details
Keywords: by Dina Gerdeman; Advertising
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Business School Supplement 613-041 Rainer Ohnheiser, the president of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

discriminate in hiring on the basis of sexual orientation. The veiled methodology also produces larger estimates of the fraction of the population that identifies as LGBT or has had a sexual experience with a member of the same sex.... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2012
  • Research & Ideas

America Needs a Manufacturing Renaissance

Manufacturing commons are "webs of technological knowhow, operational capabilities, and specialized skills" that underlie many industries, universities, and the government. Also, see Professor Jim Heskett's conversation with his readers View Details
Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
  • 09 Jul 2012
  • Research & Ideas

The Unconscious Executive

found yourself struggling with the wording while writing a paper, but after taking time away from it, you're able to quickly find the right words? This is your unconscious mind at work. While our conscious mind is focused View Details
Keywords: by Martha Lagace
  • 18 Jan 2021
  • Book

How Thinking Like a Startup Helps Governments Solve More Problems

As we work on challenging public problems, embracing the entrepreneurial spirit can help in developing solutions, says Harvard Business School Professor Mitchell Weiss in a new book, We the Possibility: Harnessing Public Entrepreneurship... View Details
Keywords: by Martha Lagace
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

leadership lessons focused on what he calls “the five Cs”: capability, culture, communication, connection, and confidence. Each of these five Cs acts as a building block for developing and deploying... View Details
Keywords: by Dina Gerdeman
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

written about mentors, and very little written about coaching. When we went to look at the literature on mentors, we found generally that most focused on the role of a mentor... View Details
Keywords: by Sean Silverthorne
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 30 May 2005
  • Research & Ideas

Germany’s Pioneering Corporate Managers

did you write this book? Jeffrey Fear: This book began as a very different project. One problem in German history is that a good deal of literature understandably focuses on... View Details
Keywords: by Sean Silverthorne
  • 18 May 2021
  • Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

beyond job boards. The more you can understand what capabilities companies need right now, the more likely you will be able to offer assistance. You might even be able to create a role for yourself. Start off by focusing View Details
Keywords: by Carolyn DiPaolo
  • 20 Jun 2012
  • Lessons from the Classroom

Teaching Leadership: What We Know

students with a set of skills and capacities enabling them to lead more effectively); and still others have focused primarily on helping out students actually become leaders (assisting students to gain... View Details
Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education
  • 22 Mar 2011
  • First Look

First Look: March 22

to use credit to build assets and finance consumption. Moving Forward explores what caused the crisis and, more important, focuses on the path ahead. The challenge remains the same as ever: protect... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2016
  • Research & Ideas

Is Group Loyalty a Force for Good or Evil?

need to be clear what the goals are we are stressing when people work in groups,” says Gino, who was happy to be proven wrong about the positive aspects of loyalty, even as the ultimate vision of loyalty emerging from these experiments proved more complex. “Rather than... View Details
Keywords: by Michael Blanding
  • 20 Dec 2010
  • Research & Ideas

New Dean Sets Five Priorities for HBS

School is at an inflection point, an insight that meant different things to different people. Some focused on the fact that HBS is beginning its second century. Ironically, it's also a moment similar to when... View Details
Keywords: by Roger Thompson; Education
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