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Show Results For
-
All HBS Web
(8,611)
- People (21)
- News (1,708)
- Research (5,544)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,841)
- August 2016 (Revised November 2019)
- Case
Baskits Inc.
By: Richard S. Ruback and Royce Yudkoff
Soon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales...
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Ruback, Richard S., and Royce Yudkoff. "Baskits Inc." Harvard Business School Case 217-001, August 2016. (Revised November 2019.)
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
of store finance and operations for youth retailer Abercrombie & Fitch, Inc., said his company uses all its channels to magnify its brand message. "For us, it's all about building brands, and...
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- April 2014
- Case
Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America
By: Christopher Marquis and Zoe Yang
A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation....
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Keywords:
Fair Trade;
Coffee;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Food and Beverage Industry;
Food and Beverage Industry;
Latin America;
Central America;
Mexico;
Guatemala;
Nicaragua
Marquis, Christopher, and Zoe Yang. "Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America." Harvard Business School Case 414-065, April 2014.
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
appeal. Think Coca-Cola and Disney. 2. A focus on a single product category. Think Nokia and Intel. 3. The company name is the brand name. All marketing dollars are concentrated on that one brand. Think GE...
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- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had...
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- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
built-in advantages. Sharpening Your Skills: Negotiation A collection of Working Knowledge stories offering tips and insights for improving your negotiation skills. Understanding the 'Want' vs. 'Should' Decision Pizza or salad? View Details
Keywords:
by Sean Silverthorne
- July 2010 (Revised December 2010)
- Case
Beohemija's Duel
By: Das Narayandas and Kerry Herman
Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and...
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- October 2014
- Case
Teckentrup: A Door to Managing Difference
By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer
For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond...
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Keywords:
Diversity Management;
Corporate Values;
Competitiveness;
Demographics;
Change Management;
Transformation;
Diversity;
Ethnicity;
Gender;
Literacy;
Nationality;
Race;
Residency;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Organizational Culture;
Economic Growth;
Fairness;
Moral Sensibility;
Values and Beliefs;
Immigration;
Employee Relationship Management;
Civil Society or Community;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Europe;
Germany;
Russia;
Turkey
Rose, Clayton, Jerome Lenhardt, and Daniela Beyersdorfer. "Teckentrup: A Door to Managing Difference." Harvard Business School Case 315-016, October 2014.
- April 1989 (Revised December 1998)
- Background Note
Household Furniture Industry in 1986
Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B).
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Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
- August 2011 (Revised May 2012)
- Case
Haier: Taking a Chinese Company Global in 2011
By: Tarun Khanna, Krishna G. Palepu and Phillip Andrews
In 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. Describes Haier's rise over three decades from a defunct refrigerator factory in China's Qingdao...
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Keywords:
Business Growth and Maturation;
Global Strategy;
Expansion;
Diversification;
Emerging Markets;
Consumer Products Industry;
Consumer Products Industry;
China
Khanna, Tarun, Krishna G. Palepu, and Phillip Andrews. "Haier: Taking a Chinese Company Global in 2011." Harvard Business School Case 712-408, August 2011. (Revised May 2012.)
- April 1995 (Revised May 1995)
- Case
Kraft General Foods: The Merger (B)
By: David J. Collis and Elizabeth Wynne Johnson
Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force.
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Keywords:
Mergers and Acquisitions;
Salesforce Management;
Corporate Strategy;
Consumer Products Industry;
Consumer Products Industry
Collis, David J., and Elizabeth Wynne Johnson. "Kraft General Foods: The Merger (B)." Harvard Business School Case 795-153, April 1995. (Revised May 1995.)
- January 2019 (Revised February 2019)
- Supplement
The a2 Milk Company
By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Market Entry and Exit;
Disruption;
Innovation and Invention;
Five Forces Framework;
Consumer Products Industry;
New Zealand;
Australia;
China
- 26 Jul 2016
- First Look
July 26, 2016
beneficent nonprofits exploit such regulatory leniency and exhibit higher mispricing. Drawing on organizational legitimacy theory, we argue that both regulators and beneficent nonprofits seek to protect...
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Keywords:
Sean Silverthorne
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
make you feel less safe by making you conscious of just how much you are giving away? A new working paper finds that it’s more likely to be the latter. “Even if a privacy policy is meant to be assuaging, it can prime you to think about privacy, View Details
- February 2010 (Revised March 2010)
- Supplement
Leading Change at Simmons (E)
By: Amy C. Edmondson and Susan Thyne
This case updates the “Leading Change at Simmons” series by examining Simmons' increasing debt under the ownership of Thomas H. Lee, a private equity firm. Charlie Eitel, the former CEO, wonders what the company's, and his, legacy will be after declaring bankruptcy...
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Keywords:
Borrowing and Debt;
Private Equity;
Insolvency and Bankruptcy;
Leading Change;
Operations;
Organizational Change and Adaptation;
Organizational Culture;
Ownership;
Performance Improvement;
Consumer Products Industry
Edmondson, Amy C., and Susan Thyne. "Leading Change at Simmons (E)." Harvard Business School Supplement 610-061, February 2010. (Revised March 2010.)
- November 2003
- Supplement
P&G Japan: The SK-II Globalization Project
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the...
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Keywords:
Globalization;
Brands and Branding;
Organizational Structure;
Strategy;
Decision Choices and Conditions;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Japan
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
- Research Summary
Overview
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail.
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Keywords:
Entrepreneurial Management;
Digital Marketing;
Digital Innovation;
Digital Media;
E-commerce;
E-Commerce Strategy;
"Marketing Analytics";
Advertising Technology;
Technology Entrepreneurship;
Entrepreneurship;
Technological Innovation;
Marketing Strategy;
Service Operations;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States;
European Union;
China
- 2013
- Article
Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?
By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can...
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Keywords:
Advertising Content;
Entertainment;
Face Perception;
Advertising;
Digital Marketing;
Television Entertainment;
Consumer Products Industry;
Consumer Products Industry
Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
- February 2010 (Revised June 2011)
- Case
SEWA Trade Facilitation Center: Changing the Spool
By: Mukti Khaire and Kathleen L. McGinn
The case is about the decision to convert a not-for-profit organization into a for-profit company. SEWA Trade Facilitation Center (STFC), which is part of a larger non-profit organization—the Self-Employed Women's Association (SEWA)—works to improve the livelihoods of...
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Keywords:
Cooperative Ownership;
For-Profit Firms;
Gender;
Business Model;
Organizational Change and Adaptation;
Nonprofit Organizations;
Arts;
Entrepreneurship;
Economic Growth;
Growth and Development Strategy;
Consumer Products Industry;
India
Khaire, Mukti, and Kathleen L. McGinn. "SEWA Trade Facilitation Center: Changing the Spool." Harvard Business School Case 810-044, February 2010. (Revised June 2011.)
- November 2016 (Revised July 2018)
- Case
Selling on Amazon at Tower Paddle Boards
By: Thales S. Teixeira and David Lopez-Lengowski
By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse...
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Keywords:
Tower Paddle Boards;
Amazon;
E-commerce;
Online Shopping;
Distribution;
Internet and the Web;
Business Growth and Maturation;
Marketing Channels;
Distribution Channels;
Decision Choices and Conditions;
Consumer Products Industry;
Consumer Products Industry
Teixeira, Thales S., and David Lopez-Lengowski. "Selling on Amazon at Tower Paddle Boards." Harvard Business School Case 517-047, November 2016. (Revised July 2018.)