Publications

2025
Book

After the Idea: What It Really Takes to Create and Scale a Startup

By: Julia Austin

A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on my experience at renowned startups like Akamai Technologies, VMware, and DigitalOcean and the hundreds of founders and... View Details

Keywords: Entrepreneurship; Business Startups; Business Plan; Growth and Development Strategy; Business or Company Management

February 2019 (Revised March 2022)
Case

Mexico: Shifting Left with AMLO

By: Richard H.K. Vietor

Andrés Manuel López Obrador became president of Mexico on December 1, 2018. His election, and the victory of his new Party, MORENA, represent a sharp shift to the left by Mexico’s political system. Previously, President Peña Nieto and his party, the PRI, had initiated... View Details

Keywords: Political Economy; Pacto; Institutional Reform; Nationalism; Energy Reform; Government and Politics; Governing Rules, Regulations, and Reforms; Economic Growth; International Relations; Mexico

October 2009 (Revised March 2011)
Case

Qualcomm Incorporated 2009

By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind

Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular... View Details

Keywords: Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry

June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

2009
Working Paper

The End of Chimerica

By: Niall Ferguson and Moritz Schularick

For the better part of the past decade, the world economy has been dominated by a world economic order that combined Chinese export-led development with US over-consumption. The financial crisis of 2007-2009 likely marks the beginning of the end of the Chimerican... View Details

Keywords: History; Globalized Economies and Regions; Currency Exchange Rate; Economic Growth; Trade; Financial Crisis; China; United States

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November 2008 (Revised April 2010)
Case

Youth Villages

By: Allen S. Grossman, Cathy Ross and William Foster

Tennessee-based nonprofit Youth Villages had an impressive record of serving emotionally and behaviorally troubled youth and their families, with higher success rates and lower costs than most child services providers. Yet expanding to offer its services on a broader... View Details

Keywords: Growth and Development Strategy; Service Operations; Business and Government Relations; Nonprofit Organizations; Expansion; Tennessee

November 2005
Case

Playgrounds and Performance: Results Management at KaBOOM! (A)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

KaBOOM!, a successful playground-building social enterprise funded through corporate partnerships, wants to develop a performance measurement system that will enable the organization to expand its impact substantially. The board of directors and management are trying... View Details

Keywords: Governing and Advisory Boards; Growth and Development Strategy; Social Enterprise; Performance Evaluation; Management Systems; Design; Construction Industry

October 1996 (Revised April 2004)
Case

Eric Wood (A)

By: Myra M. Hart

Describes the early career of an MBA who went to work in a small business, bought the company, and is now contemplating an acquisition to expand the business. The issues involve personal/business finance and financial risk, as well as valuation and financial... View Details

Keywords: Personal Development and Career; Business Growth and Maturation; Mergers and Acquisitions; Risk and Uncertainty

May 1997 (Revised July 1997)
Case

Vermeer Technologies (F): FrontPage 97

By: Ashish Nanda

Vermeer engineers work at the breakneck pace of "Internet time" to develop the next version of their software product, winning accolades from Microsoft management. Even before this version ships, however, they are faced with another punishing development schedule for... View Details

Keywords: Business Growth and Maturation; Applications and Software; Business Startups; Product Development; Information Technology Industry

July 1996
Background Note

The GM's Organizational Challenge: Embedding and Leveraging Capability

By: Christopher A. Bartlett and Ashish Nanda

Describes how general managers can build organizational capability in their firms. View Details

Keywords: Management Skills; Managerial Roles; Management Teams; Organizational Change and Adaptation; Growth and Development Strategy

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November 1995
Case

The Benetton Group

By: James L. Heskett

The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details

Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels