social - Publications - Faculty & Research

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Marketing Awards & Honors - Faculty & Research

with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” 2020 Eva Ascarza : Selected as a... View Details

Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details

February 2020
Case

Bill Riddick and the Durham S.O.S. Charrette

By: Francesca Gino and Jeffrey Huizinga

Bill Riddick employs the charrette process to help black and white community leaders overcome differences and desegregate local schools in Durham, North Carolina. View Details

Keywords: Charrette; Schools; Desegregation; Education; Social Issues; Race; Leading Change; History; Durham; North Carolina

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05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

mind. One is Coca-Cola's "I'd like to teach the world to sing," which invokes the deep metaphor of connection and the ability of the brand to bring diverse people together. It also engaged the deep metaphor of social balance by... View Details

Keywords: by Martha Lagace; Consumer Products

22 Sep 2023
News

Capital Connection

cases, they’re just hamstrung financially. Without traditional access to capital, their path to growth—and to social impact—is slowed down dramatically.” Beckford cofounded DLS in 2020 specifically to help these smaller operators obtain... View Details

Keywords: Margie Kelley; Real Estate

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of CEO activism... View Details

Keywords: Dina Gerdeman

27 Jul 2010
First Look

First Look: July 27

generations to come. Publisher's Link: http://press.princeton.edu/titles/9261.html The Impact of Corporate Social Responsibility on Investment Recommendations Authors:Ioannis Ioannou and George Serafeim Publication:Best Paper Proceedings... View Details

Keywords: Martha Lagace

Web

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2) - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details

2022
Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann

For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details

Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking

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Design Thinking Course | HBS Online

through two weeks of project work. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of... View Details

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard Business School, many feel that... View Details

Keywords: by Jim Heskett

Blog

The Harvard Business School Faculty Summer Reader 2023

generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less fulfilled. John of the Cross teaches how to find deep meaning... View Details

25 Jul 2005
Research & Ideas

Fool vs. Jerk: Whom Would You Hire?

and the socially clueless. Still, people in an organization can be roughly classified using a simple matrix. Our research showed (not surprisingly) that, no matter what kind of organization we studied, everybody wanted to work with the... View Details

Keywords: by Tiziana Casciaro & Miguel Sousa Lobo

August 2023 (Revised October 2024)
Case

Plug Power (A)

By: Jonas Heese, Joseph Pacelli and James Barnett

Set immediately after a December 2019 short-seller attack, the case explores Plug Power’s long challenging history. It then focuses on two key issues raised in the short-seller report related to lease accounting and stock warrants that Plug purportedly used to boost... View Details

Keywords: Accounting; Environmental Accounting; Financial Reporting; Ethics; Management; Social Enterprise; Investment; Stocks; Energy Industry; Green Technology Industry; United States; Europe

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30 Nov 2018
Blog Post

8 Reasons the Section Experience is the Best Part About HBS

Billy Tabrizi (MBA ‘20) is from Chicago, Illinois and graduated from the University of Illinois at Urbana-Champaign with a degree in Accountancy. Prior to HBS, Billy worked at PWC and is currently the Section C Social Chair at HBS and is... View Details

Web

Historical Data Visualization - Business History

Historical Data Visualization To facilitate understanding the history of global capitalism in its broad societal context, this tool provides historical data on broad economic, social and political trends both globally and within the... View Details

December 1999
Article

Psychological Safety and Learning Behavior in Work Teams

By: A. Edmondson

Keywords: Learning; Behavior; Groups and Teams; Health

Citation

Find at Harvard

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

The central, most telling question to ask a leader is, whom do you serve? Some leaders will tell you, using a popular descriptor, that they aspire to be "servant leaders." The question still remains, however, a servant to whom: to yourself, to your group, or... View Details

Keywords: by Mitch Maidique

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

Should We Encourage the Redistribution of Benefits of Globalization? If So, How? The benefits of globalization outweigh the costs. But the costs are not being distributed equitably among investors, workers, consumers, and the public in general. The appropriate remedy... View Details

Keywords: by James L. Heskett; Manufacturing

February 2011
Case

Rebecca S. Halstead: Steadfast Leadership

By: Boris Groysberg and Deborah Bell

Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and... View Details

Keywords: Working Conditions; Groups and Teams; Competitive Strategy; Personal Development and Career; Organizational Culture; Personal Characteristics; Leadership Style; Gender; Power and Influence

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