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  • All HBS Web  (23,547)
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Show Results For

  • All HBS Web  (23,547)
    • People  (66)
    • News  (7,530)
    • Research  (11,408)
    • Events  (154)
    • Multimedia  (787)
  • Faculty Publications  (8,558)
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  • 24 Feb 2014
  • News

Uncovering Racial Discrimination in the ‘Sharing Economy’

  • 06 Feb 2014
  • News

PSUs could be engaged in CSR more productively

  • Web

MBA Experience | Social Enterprise | Harvard Business School

building, and funding supports students in exploring social entrepreneurship and alumni to be successful in the early stages of launching their ventures. New Venture Competition Blog Fighting Poverty in New... View Details
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
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Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
  • March 1998 (Revised October 2001)
  • Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details
Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
  • 10 Dec 2020
  • News

How Long Can a Company Thrive Doing Just One Thing?

  • March 1999 (Revised March 2000)
  • Case

Cross Country Group, The: A Piece of the Rock (A)

By: Robert L. Simons and Indra Reinbergs
A new MBA graduate joins a privately held family business and sets ambitious growth goals for the next five years. To enhance motivation, he proposes a new incentive plan that will grant him a share of the wealth he creates. However, the family owners have a more... View Details
Keywords: Family Business; Decisions; Motivation and Incentives; Business Strategy; Performance Efficiency; Risk and Uncertainty; Growth and Development; Planning; Accounting Industry; Employment Industry
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Simons, Robert L., and Indra Reinbergs. "Cross Country Group, The: A Piece of the Rock (A)." Harvard Business School Case 199-044, March 1999. (Revised March 2000.)
  • April 2010 (Revised June 2011)
  • Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry
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Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
  • September 2003 (Revised January 2004)
  • Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs
The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details
Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry
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Baker, Malcolm P., Richard S. Ruback, Erik Stafford, and Kathleen Luchs. "Giant Cinema." Harvard Business School Case 204-052, September 2003. (Revised January 2004.)
  • June 2003 (Revised May 2004)
  • Exercise

The Pacific Sentinel: Role for Alex Martinez

By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States
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McGinn, Kathleen L., and Dina R. Pradel. "The Pacific Sentinel: Role for Alex Martinez." Harvard Business School Exercise 903-136, June 2003. (Revised May 2004.)
  • April 1999 (Revised March 2000)
  • Background Note

Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?

By: Clayton M. Christensen
Describes a methodology for identifying markets for new technologies and for defining the highest value attributes of new products or services. It helps innovators escape the trap of incremental improvements to established product concepts by asking a straightforward... View Details
Keywords: Customer Focus and Relationships; Markets; Product; Technology Adoption; Value
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Christensen, Clayton M. "Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?" Harvard Business School Background Note 699-029, April 1999. (Revised March 2000.)
  • 14 Jun 2021
  • News

Onboarding Summer Interns in a Virtual Work Environment: An Experiment Highlights the Pros and Cons of “Virtual Water Coolers”.

  • 26 Jun 2024
  • Video

A conversation with Colin Mayer: Profit from producing solutions, not problems

  • April 2011
  • Case

The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem

By: Shikhar Ghosh, Lynda M. Applegate, Rhea Ghosh and Amar Kumar
Discussion of new model of Social Enterprise that applies the venture capital model to social enterprise. View Details
Keywords: Social Entrepreneurship; Non-Governmental Organizations; Venture Capital; Business Model
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Ghosh, Shikhar, Lynda M. Applegate, Rhea Ghosh, and Amar Kumar. "The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem." Harvard Business School Case 811-053, April 2011.
  • Web

Japan - Global

studies and course materials for use in business education programs around the world. Since opening, the JRC has supported most of the Japan-focused cases and HBS research projects on the region. Location Japan Research Center Tokyo, Japan View Details
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

that day hold lessons, some of them for business managers. Roberto's new working paper describes how. Here follows an excerpt from "Lessons From Everest: The Interaction of Cognitive Bias, Psychological Safety, and System... View Details
Keywords: by Michael A. Roberto
  • April 1986 (Revised September 1993)
  • Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright
Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details
Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry
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Wheelwright, Steven C. "Sun Microsystems, Inc. (A)." Harvard Business School Case 686-133, April 1986. (Revised September 1993.)
  • March 1999 (Revised October 2002)
  • Case

Xerox: Book-In-Time

By: V. Kasturi Rangan
Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details
Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry
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Rangan, V. Kasturi. "Xerox: Book-In-Time." Harvard Business School Case 599-119, March 1999. (Revised October 2002.)
  • March 1995 (Revised April 1995)
  • Case

NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

By: Robert J. Dolan
Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details
Keywords: Performance; Problems and Challenges; Management Teams
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Dolan, Robert J. "NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994." Harvard Business School Case 595-103, March 1995. (Revised April 1995.)
  • 10 Sep 2012
  • News

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