Publications

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March 1998 (Revised October 2001)
Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

10 Dec 2020
News

How Long Can a Company Thrive Doing Just One Thing?

March 1999 (Revised March 2000)
Case

Cross Country Group, The: A Piece of the Rock (A)

By: Robert L. Simons and Indra Reinbergs

A new MBA graduate joins a privately held family business and sets ambitious growth goals for the next five years. To enhance motivation, he proposes a new incentive plan that will grant him a share of the wealth he creates. However, the family owners have a more... View Details

Keywords: Family Business; Decisions; Motivation and Incentives; Business Strategy; Performance Efficiency; Risk and Uncertainty; Growth and Development; Planning; Accounting Industry; Employment Industry

April 2010 (Revised June 2011)
Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett

In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details

Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

June 2003 (Revised May 2004)
Exercise

The Pacific Sentinel: Role for Alex Martinez

By: Kathleen L. McGinn and Dina R. Pradel

A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details

Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States

April 1999 (Revised March 2000)
Background Note

Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?

By: Clayton M. Christensen

Describes a methodology for identifying markets for new technologies and for defining the highest value attributes of new products or services. It helps innovators escape the trap of incremental improvements to established product concepts by asking a straightforward... View Details

Keywords: Customer Focus and Relationships; Markets; Product; Technology Adoption; Value

14 Jun 2021
News

Onboarding Summer Interns in a Virtual Work Environment: An Experiment Highlights the Pros and Cons of “Virtual Water Coolers”.

26 Jun 2024
Video

A conversation with Colin Mayer: Profit from producing solutions, not problems

April 2011
Case

The Sandbox: Creating a Bottom-Up Entrepreneurial Ecosystem

By: Shikhar Ghosh, Lynda M. Applegate, Rhea Ghosh and Amar Kumar

Discussion of new model of Social Enterprise that applies the venture capital model to social enterprise. View Details

Keywords: Social Entrepreneurship; Non-Governmental Organizations; Venture Capital; Business Model

Web

Japan - Global

studies and course materials for use in business education programs around the world. Since opening, the JRC has supported most of the Japan-focused cases and HBS research projects on the region. Location Japan Research Center Tokyo, Japan View Details

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

that day hold lessons, some of them for business managers. Roberto's new working paper describes how. Here follows an excerpt from "Lessons From Everest: The Interaction of Cognitive Bias, Psychological Safety, and System... View Details

Keywords: by Michael A. Roberto

April 1986 (Revised September 1993)
Case

Sun Microsystems, Inc. (A)

By: Steven C. Wheelwright

Sun Microsystems managers must decide whether to launch a new product into manufacturing. Teaching objectives include: 1) an analysis of the competitive environment, 2) examination of technological choices, 3) understanding of the new product development process, and... View Details

Keywords: Decision Choices and Conditions; Product Launch; Product Development; Production; Competitive Strategy; Computer Industry

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

By: V. Kasturi Rangan

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry