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Show Results For
- All HBS Web
(7,701)
- People (9)
- News (1,556)
- Research (5,440)
- Events (17)
- Multimedia (34)
- Faculty Publications (3,758)
- August 2000
- Article
Building Store Loyalty Through Store Brands
By: Marcel Corstjens and R. Lal
Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.
- September 1994
- Teaching Note
Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN
By: Roy D. Shapiro and Bruce Isaacson
Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details
- Web
Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part - Recruiting
the organization. It’s not enough for senior leadership to say that the company will be anti-racist, increase diversity, and improve inclusion and belonging. Middle management needs to be part of the solution to create safe spaces for... View Details
- 01 Oct 2001
- News
Carl M. Plochman III: A Savory Success
explains the reflective, soft-spoken Plochman, "represents the importance of renewal and change while honoring the past." This perspective is integral to how he manages the nearly 150-year-old family business, purchased in 1883 by his... View Details
- 10 Jun 2014
- First Look
First Look: June 10
to 67.5% of standard. Customers who observed employees engaged in labor perceived greater effort, appreciated that effort, and valued the service more. Employees who observed customers felt more appreciated... View Details
Keywords: Sean Silverthorne
- 29 Oct 2015
- Blog Post
Why We Recruit: Bloom Energy
Harvard Business School and what roles do you hire for? We are thrilled to have kicked off our relationship with Harvard Business School through the recruitment of 2 summer interns this year on our Marketing and Production Control teams.... View Details
Keywords: Manufacturing
- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
Managing Churn to Maximize Profits with Aurélie Lemmens, an associate professor at the Tilburg School of Economics and Management. They propose a new method to target customers that potentially boosts a company's profits in a big way—by... View Details
- 20 Dec 2024
- News
Clubs Open HBS Doors for Local Leaders; Meet the Club Leaders: HBS PRIDE; Favorite Reads of 2024
To Boost Communities, Alumni Clubs Send Nonprofit Leaders to HBS For one week every summer, nonprofit leaders from across the globe convene on the HBS campus to sharpen their leadership skills and expand their impact through the Strategic Perspectives in Nonprofit... View Details
Keywords: Margie Kelley
- February 2025
- Case
What's Heiring Next? The Saga of the Murdoch Media Empire
By: Lauren Cohen, Mayra Gazel and Sophia Pan
As Lachlan Murdoch left the courthouse, he puzzled on the next phase of his battle for control over his father Rupert Murdoch’s media empire. With Rupert aging and his siblings determined to retain their voting rights, Lachlan was convinced that the future of News... View Details
- November 2001 (Revised November 2001)
- Case
Royal Ahold NV: A Global Food Provider
By: Ray A. Goldberg and James M Beagle
Ahold decides how strategy and partnerships will enable it to lead the global food industry for the future. View Details
- 12 Dec 2022
- News
What It Takes to Be a Fair-Pay Workplace
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
Gerdeman's story The Manager in Red Sneakers. 2. Resolution: Work harder to meet the demands of a job where you’ve been failing to shine. Tip: Ask yourself whether the problem is actually the job, not you. Today’s jobs are expanding in... View Details
Keywords: by Carmen Nobel
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- 2008
- Book
Business Market Management: Understanding, Creating, and Delivering Value
By: James C. Anderson, James A. Narus and Das Narayandas
For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value
Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.
- November 1994 (Revised October 2011)
- Background Note
Innovation: A Customer-Driven Approach
By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
- June 2018 (Revised June 2018)
- Teaching Note
Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together
By: Boris Groysberg, Tricia Gregg and Katherine Connolly Baden
Teaching Note for HBS No. 417-048. View Details
- 2012
- Working Paper
Relational Contracts and Organizational Capabilities
By: R. Gibbons and R. Henderson
A large literature identifies unique organizational capabilities as a potent source of competitive advantage, yet our knowledge of why capabilities fail to diffuse more rapidly-particularly in situations in which competitors apparently have strong incentives to adopt... View Details
Keywords: Competitive Advantage; Motivation and Incentives; Management Practices and Processes; Contracts; Competency and Skills; Relationships; Complexity
Gibbons, R., and R. Henderson. "Relational Contracts and Organizational Capabilities." Harvard Business School Working Paper, No. 12-061, January 2012.
- November 2008 (Revised January 2011)
- Exercise
Breaking Through Action Plan
By: David A. Thomas and Karen J. Watai
The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details
Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust
Thomas, David A., and Karen J. Watai. "Breaking Through Action Plan." Harvard Business School Exercise 409-059, November 2008. (Revised January 2011.)
- 11 Nov 2002
- Research & Ideas
Women Entrepreneurs Usher in the Next Generation
entrepreneurs discussing women's often uneasy relationship with money and power. Their panel session, titled "Women and Entrepreneurship in Contemporary America," held on October 25 as part of the two-day conference, was... View Details
Keywords: by Martha Lagace
- 02 Nov 2010
- First Look
First Look: November 2, 2010
Abstract A perennial question facing managers is how much decision latitude to give their employees at work. The current research investigates how decision latitude affects employees' perceptions of... View Details
Keywords: Sean Silverthorne