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  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

mind. One is Coca-Cola's "I'd like to teach the world to sing," which invokes the deep metaphor of connection and the ability of the brand to bring diverse people together. It also engaged the deep metaphor of social balance by... View Details
Keywords: by Martha Lagace; Consumer Products
  • Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research Associates View Details
  • Portrait Project

Nagi Otgonshar

vegetable plot As a child, I did not fully understand the economic struggles after the collapse of socialism in Mongolia. After the withdrawal of the Soviets from our country, we often lost electricity, food became scarce, and even my... View Details
  • 2025
  • Working Paper

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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  • 25 Apr 2024
  • News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
  • 04 Oct 2021
  • What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

(iStockphoto/Rawpixel) The subject of power has a certain intoxicating aura about it. Maybe that’s why I studied and wrote about interorganizational power in channels of distribution while teaching courses in marketing too long ago. The subject has come up from time to... View Details
Keywords: by James Heskett
  • 23 Apr 2024
  • Cold Call Podcast

Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis

Keywords: Re: Paul M. Healy; Technology
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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  • Web

Frequently Asked Questions - Health Care

explore additional ways of getting involved. Join the Health Care Club and attend events at HBS and around the University, such as speaker series, industry conferences, networking events, and social activities Attend any of the 200 health... View Details
  • August 2023 (Revised October 2024)
  • Case

Plug Power (A)

By: Jonas Heese, Joseph Pacelli and James Barnett
Set immediately after a December 2019 short-seller attack, the case explores Plug Power’s long challenging history. It then focuses on two key issues raised in the short-seller report related to lease accounting and stock warrants that Plug purportedly used to boost... View Details
Keywords: Accounting; Environmental Accounting; Financial Reporting; Ethics; Management; Social Enterprise; Investment; Stocks; Energy Industry; Green Technology Industry; United States; Europe
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  • 2016
  • Working Paper

The Empirical Economics of Online Attention

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
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  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Sustainability, Environment and Climate category for the HBS Business and Environment Initiative’s “ Climate Rising Podcast ” with Kate Zerrenner and Craig McDonald. Michael W. Toffel : Winner of the 2023 Case Centre Award in the Ethics and View Details
  • 22 Feb 2022
  • News

Breaking News

that is just market analysis: Where are the places that are growing or shrinking? What’s the business health of each community? What’s the social capital across different communities? Where is (and isn’t) there philanthropy? On top of... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • July 2008
  • Article

Crime and Punishment in the 'American Dream'

By: Rafael Di Tella and Juan Dubra
We observe that countries where belief in the "American dream" (i.e., effort pays) prevails also set harsher punishment for criminals. We know that beliefs are also correlated with several features of the economic system (taxation, social insurance, etc). Our objective... View Details
Keywords: Crime and Corruption; Economic Systems; Values and Beliefs; Law Enforcement; Mathematical Methods; Personal Characteristics; United States
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  • Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
  • 14 Aug 2013
  • Working Paper Summaries

Firm Competitiveness and Detection of Bribery

Keywords: by George Serafeim
  • Web

Strategy for Universities & Nonprofits - Institute For Strategy And Competitiveness

helps leading universities and nonprofits develop a strategic focus and deliver more value to the people and communities they serve. Strategy for Non-Profits The Museum Value Chain Choosing how to perform and integrate these activities determines how much View Details
  • February 2011
  • Case

Rebecca S. Halstead: Steadfast Leadership

By: Boris Groysberg and Deborah Bell
Reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The case profiles her leadership style and... View Details
Keywords: Working Conditions; Groups and Teams; Competitive Strategy; Personal Development and Career; Organizational Culture; Personal Characteristics; Leadership Style; Gender; Power and Influence
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  • 2010
  • Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence
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  • April 2008
  • Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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