Publications

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

for new brands to stand out in a crowded marketplace as a result of the innovative or compassionate ways they are responding to the virus outbreak, with 37 percent of consumers indicating that they had recently started using a new brand... View Details

Keywords: by Jill Avery and Richard Edelman

01 Jun 2013
News

Building a Better Brazil

educational platform. The gift was made through the Lemann Foundation, a nonprofit organization Lemann and his family created in 2002 to enhance the quality of public education in Brazil. "Investing in innovation to promote large-scale... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

16 Sep 2019
Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

writer based in the Boston area. [Image: CasarsaGuru] Related Reading: Related Reading Black Business Leaders Series: Franklin Leonard, 'Black List' Mastermind Should Entrepreneurs Pitch Products or Ideas for Products? Open Innovation... View Details

Keywords: by Michael Blanding; Motion Pictures & Video

March 2019 (Revised March 2023)
Case

Accion's Fintech Strategy

By: V. Kasturi Rangan, Michael Chu and Tricia Gregg

Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael... View Details

Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth

01 Mar 2023
News

Step Change

Creativa Innovation Hubs located throughout Egypt. “I don’t think I have any secret sauce when it comes to investing. I’ve made bad investments. I’ve made good investments. But first and foremost, it’s important to treat a founder with... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

TeachingInterests

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients. Long-term success in a professional service firm requires obtaining and developing the right... View Details

June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

February 2003 (Revised June 2003)
Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details

Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Lazonick's theoretical approach to global competition. Lazonick stresses that an innovative enterprise (as differentiated from an optimizing one) becomes successful not just by trying its productive capabilities, but also try creating and... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

establishing or revising their safety protocols or preemptively stacking inventory. Adaptation sometimes meant being able to strike a fine balance between leveraging existing capabilities and finding innovative ways to integrate old... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

Sometimes when John R. Wells, a professor of management practice at Harvard Business School, meets a senior manager from a successful company, he likes to ask the provocative question, "Is your company already dead?" In his more than 35 years as a student,... View Details

Keywords: by Michael Blanding

September 2024
Article

The Human Side of the Future of Work: Understanding the Role People Play in Shaping a Changing World

By: Jochen I. Menges, Lauren C. Howe, Erika Hall, Jon M. Jachimowicz, Sharon K. Parker, Riki Takeuchi, Abhijeet K. Vadera, Ashley Whillans and Susan K. Cohen

For as long as there has been work, there has been a “future of work,” through humans’ ingenuity and drive to get things done easier, faster, and better. With the industrial revolution, efforts to shape a better future of work were dominated by improvements in... View Details

Keywords: Change; Labor

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January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

January 2009 (Revised January 2010)
Case

Responding to the Wii?

By: Andrei Hagiu and Hanna Halaburda

After years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment... View Details

Keywords: Games, Gaming, and Gambling; Two-Sided Platforms; Industry Structures; Competitive Strategy; Electronics Industry; Video Game Industry