Publications

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

From product push to customer pull, technology has vastly reshaped the business transaction—and in turn, the customer's place in the value chain. Today, managing the customer relationship has become the single most important dimension of... View Details

Keywords: by Robert S. Kaplan & David P. Norton

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

and days when you feel like you are invincible. On those rough days, try to take some time to decompress and to get some space from the business. I find that leaving and unplugging from technology for a few hours usually does the trick."... View Details

Web

Women on Boards: How Lara Druyan and Ann Lucena Are Shaping the Future of Corporate Leadership - Blog: RGE Report

cyber and AI technologies, ensuring they can meaningfully support organizations navigating rapid technological changes. When it comes to advising on digital transformation, she works from basic product management principles. “I grew up as... View Details

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

billion in venture capital money, an all-time record and 35% more than the previous year. The opportunities to bring new technological breakthroughs to the sector are massive, whether it be in robotics, remote sensing, biological products... View Details

Keywords: Energy / Cleantech

Profile

Ben Faw

more private sector experience. Through a friend of a friend, he found an opportunity at Tesla Motors where he worked on global supply chain coordination. “I was impressed by what Elon Musk was trying to do to disrupt the auto industry... View Details

Keywords: Technology; Technology; Technology

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

which finds (a) a shift in the object of observation from organizational outcomes to the detailed individual activities within them; (b) a shift from people observing the technology to technology observing... View Details

Keywords: Carmen Nobel

March 1992 (Revised February 1995)
Supplement

Introduction of FM Radio (B): FM Takes to the Air

Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system. View Details

Keywords: Technological Innovation; Leading Change; Media and Broadcasting Industry

30 Aug 2010
Research & Ideas

Turning Employees Into Problem Solvers

context of the health-care industry drew instant attention. Preventable medical errors resulting in injury cost the industry somewhere between $9 billion and $15 billion a year, the report stated. Even more... View Details

Keywords: by Julia Hanna; Health

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

January 1996
Case

Outrage in Cyberspace: CompuServe and the GIF Patent

By: Josh Lerner and Benjamin Conway

CompuServe, an online services vendor, informs its software developers that they must enter into a licensing agreement to use the popular GIF compression. CompuServe claims that it is forced to do so because Unisys is enforcing its patent rights in this area. Others... View Details

Keywords: Patents; Technological Innovation; Internet and the Web; Information Technology; Competitive Strategy; Internet and the Web; Web Services Industry

April 1995 (Revised September 1997)
Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Manufacturing Industry

03 Apr 2007
First Look

First Look: April 3, 2007

the inception of the company in 1999. eClinicalWorks was a privately run business in the healthcare information technology field that took in $25 million in revenue in 2005. Revenues for 2006 were projected to reach $40 million. This... View Details

Keywords: Martha Lagace

29 Apr 2025
News

Challenge Accepted

business life, I had many, I would say probably the biggest was a technological change that happened in the early phase of the telco world, which is something that looks stupid today. The introduction of prepaid phone lines in Southern... View Details

Keywords: challenges; failure; advice; experience

July 1988 (Revised March 1990)
Case

Grumman Corp.: Business Information System

By: Lynda M. Applegate

Keywords: Information Technology; Organizational Design; Aerospace Industry