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Show Results For
- All HBS Web
(12,526)
- People (20)
- News (1,708)
- Research (9,347)
- Events (26)
- Multimedia (54)
- Faculty Publications (7,748)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details
Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- Program
Real Estate Management Program
succeed in a complex market by taking a holistic approach to real estate projects and addressing challenges from a cross-disciplinary perspective. As you examine sustainability goals, design considerations,... View Details
- September 2010
- Case
Aaron's: Household Goods for the U.S. Base of the Pyramid
By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,... View Details
Keywords: Fairness; For-Profit Firms; Renting or Rental; Financial Crisis; Demand and Consumers; Social Enterprise; Income; Goods and Commodities; Competitive Strategy; Growth and Development Strategy; Consumer Products Industry; United States
Chu, Michael, and Charles Augustus Smithgall IV. "Aaron's: Household Goods for the U.S. Base of the Pyramid." Harvard Business School Case 311-047, September 2010.
- March 2018 (Revised July 2018)
- Case
Whole Foods Under Amazon
By: Dennis Campbell, Tatiana Sandino, James Barnett and Christine Snively
In August 2017, Amazon acquired Whole Foods Market for $13.7 billion. Whole Foods was struggling with high costs and faced growing competition from traditional supermarkets offering more organic products. Prior to the acquisition, Whole Foods began rolling out a new... View Details
Keywords: Performance Efficiency; Performance Improvement; Employee Relationship Management; Acquisition; Change Management; Food and Beverage Industry; Food and Beverage Industry
Campbell, Dennis, Tatiana Sandino, James Barnett, and Christine Snively. "Whole Foods Under Amazon." Harvard Business School Case 118-074, March 2018. (Revised July 2018.)
- June 2001
- Case
Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo
Nintendo must make some important decisions related to the launch and design of the successor to its 16-bit Super NES console. A rewritten version of an earlier case. This is part of a case series examining the competitive dynamics in the home video game industry from... View Details
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo." Harvard Business School Case 701-100, June 2001.
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- 03 Mar 2014
- News
Farewell Sochi
- December 2018 (Revised May 2019)
- Case
Darling Ingredients International
By: David E. Bell and Natalie Kindred
Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details
Keywords: Darling; Ingredients; Stuewe; Rendering; Animal Byproducts; Used Cooking Oil; UCO; Diamond Green Diesel; DGD; Valero; Renewable Diesel; Biofuel; Recycling; Carbon; LCFS; Blend; Blender; Strategy; Corporate Strategy; Renewable Energy; Food; Agribusiness; Expansion; Diversification; Growth Management; Technological Innovation; Policy; Government Legislation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Louisiana; California; Texas
Bell, David E., and Natalie Kindred. "Darling Ingredients International." Harvard Business School Case 519-048, December 2018. (Revised May 2019.)
- 29 Apr 2008
- First Look
First Look: April 29, 2008
through each phase of this process. The (A) case begins with background on the firm and asks the students to come up with a strategy to improve the way in which Sales and View Details
Keywords: Martha Lagace
- September – October 2009
- Article
Critical Decisions in Software Development: Updating the State of the Practice
By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall
This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details
Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry
MacCormack, Alan, Michael A. Cusumano, Chris Kemerer, and Bill Crandall. "Critical Decisions in Software Development: Updating the State of the Practice." IEEE Software 26, no. 5 (September–October 2009).
- January 1998 (Revised September 2001)
- Background Note
A Note on Angel Financing
By: Paul A. Gompers
Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing. View Details
Keywords: Financial Markets; Government and Politics; Financing and Loans; Financial Services Industry; United States
Gompers, Paul A. "A Note on Angel Financing." Harvard Business School Background Note 298-083, January 1998. (Revised September 2001.)
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want... View Details
- 02 May 2000
- Research & Ideas
Leading Professional Service Firms
motivated you and your HBS colleagues to develop a course specifically for leaders of professional service firms? Lorsch: Professional service firms represent an $80 billion industry worldwide. In the US... View Details
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details
Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands
Aguilar, Francis, and Michael Y. Yoshino. "Philips Group--1987, The." Harvard Business School Case 388-050, October 1987.
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
the largest global companies. But the venture capital industry began facing new challenges in 2022, and investors were increasingly cautious. At that time Sequoia also began... View Details
- August 1993 (Revised May 1994)
- Case
American Airlines' Value Pricing (A)
By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
- March 2005 (Revised February 2006)
- Case
Advising on Currency Risk at ICICI Bank
In March 2003, a client approached the Markets Advisory Group at ICICI Bank, India's second largest bank, about a hedging transaction. The hedge involved multiple interest rates and currencies. Shilpa Kumar, head of the Markets Advisory Group, has to put together a... View Details
Keywords: Risk and Uncertainty; Currency Exchange Rate; Capital Markets; Investment Funds; Banks and Banking; Banking Industry; Banking Industry; India
Chacko, George C., Marti G Subrahmanyam, Vincent Dessain, and Anders Sjoman. "Advising on Currency Risk at ICICI Bank." Harvard Business School Case 205-074, March 2005. (Revised February 2006.)
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
merger of Office Depot and Staples, ending a marriage that would have reduced the number of big box office supply specialty chains to two, the other being Office Max. In seeking to stop the merger, the Federal Trade Commission argued that... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service