Focusing On Customers - Publications - Faculty & Research

5 Sep 2013
Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano

This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details

Keywords: Food; Product Marketing; Food and Beverage Industry

Citation

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

short-termism appears to increase investor risk? Serafeim: Many times corporate leaders complain that the market is short-term-oriented. Again, this is a general statement that fails to recognize that investors differ in their time horizons as well. Business leaders... View Details

Keywords: by Sean Silverthorne; Financial Services

23 Aug 2021
Research & Ideas

Why White-Collar Crime Spiked in America After 9/11

fraud increased significantly, particularly in regions where the FBI focused its counterterrorism efforts, according to a study by Harvard Business School Assistant Professor Trung Nguyen. The study is among the first to link the FBI’s... View Details

Keywords: by Jay Fitzgerald

11 Mar 2024
News

In Harmony

Tokyo, MBK Partners focuses primarily on buyouts of consumer-facing businesses in China, Japan, and Korea. With nearly $30 billion in capital under management, the firm is raising its sixth flagship fund,... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

24 May 2017
News

Adebayo O. Ogunlesi, JD/MBA 1979

path through the upper ranks of investment banking as well as his success building one of the world’s leading investment funds focused on infrastructure. Today he runs Global... View Details

Keywords: Susan Young

Research Summary

Institutions and Corporate Lobbying

“Institutions and Make-or-Buy Decision of Lobbying: The Role of Sociopolitical Legitimacy on Foreign MNEs’ Lobbying Internalization”

In this study, I examine how legitimacy comes into play in foreign MNEs’ make-or-buy decisions... View Details

Keywords: Institutions; Make V. Buy; Lobbying; Legitimacy; Corruption; Culture; Multinational Enterprise; United States

20 Jan 2022
Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

to retrench and soften the piece. In the wake of such decisions, leaders are left needing to rebuild trust with a workforce that’s already been battered. Moreover, trust repair is an opportunity to rebuild stronger trust. Three steps to rebuilding trust Research at... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

Web

Dean Nitin Nohria | About

individualized treatment of serious diseases. The resulting Kraft Precision Medicine Accelerator convened more than 300 thinkers and front-line doers and disruptors to develop business strategies to take full advantage of future opportunities. November 2015 PEEK... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

Web

Business Insights Blog | HBS Online

policy, and redefining leadership across Europe. [...] Read more 10 Jun 2025 How to Improve Employee Experience on Your Team Tim Stobierski Author Contributors tag Entrepreneurship & Innovation Leadership Management Transforming View Details

Research Summary

Career Histories and the Biotechnology Industry

Professor Higgins' other major project focuses on the consequences of individuals' career experiences for firms and industries. This second research stream centers on the careers of executives in the biotechnology industry.

Professor Higgins has written... View Details

11 Aug 2021
Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

navigate their careers. My EC (second) year at HBS will be focused on growth, partnerships, and financing so I can pursue The Equity Network full-time after graduation. “It’s who you know, not what you know”... View Details

Web

Funding Opportunities - Business & Environment

organization focused on environmental issues. HBS Forward Fellowship: Helps support students from lower-income backgrounds who have carried significant financial burdens or obligations. It helps ensure that... View Details

Teaching Interest

Doing Business in Africa

By: John D. Macomber

This course introduces frameworks and models for smart and focused investing and operations across sectors, nations, industries, and time frames in Africa. Students will learn tools and skills to help navigate the business landscape of Africa in terms of selection... View Details

Keywords: Africa

Article

The Decreasing Value of Our Research to Management Education

By: Jone L. Pearce and Laura Huang

For centuries we have expected the best teachers also to be scholars. The practice of scholarship should do more than make scholars more humble teachers; scholarship is expected to be more than an activity done for its own sake. Here we present evidence that our... View Details

Citation

Find at Harvard

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

If they didn't understand it already, executives and corporate managers have learned one huge lesson over the past couple of years: macroeconomics matters. Interest rates. Exchange rates. Trade deficits. The Gross Domestic Product.... View Details

Keywords: by Sean Silverthorne

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

of those in finance as they benefit from the obfuscation; it creates more mystery about what they do. This is particularly true when one looks at the array of differing institutions that interact in capital markets. In View Details

Keywords: by Dina Gerdeman

05 Aug 2015
Research & Ideas

How Hormones Foretell Whether People Will Cheat

percent of its revenues to fraud annually, which translates to a projected global fraud loss of $3.7 trillion. Most of those studies, however, have focused on the practical logic behind the crimes. What sets... View Details

Keywords: by Carmen Nobel

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

luxurious airline, rather than a luxurious airport hotel. “I struggle with the idea of an airport hotel as a destination,” Kay said. Team Hilton also targeted hotels—specifically, the existing Tru by Hilton brand, which currently caters to millennials but View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

Portrait Project

Sneha Biswas

incidentally, is also an HBS alum – during our undergrad, where I was one of the 30 women in a class of 750 men. I was focusing on my education when I stumbled upon him, but I... View Details

Publications