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Show Results For
- All HBS Web
(8,645)
- People (21)
- News (1,719)
- Research (5,567)
- Events (58)
- Multimedia (75)
- Faculty Publications (3,855)
- August 1995 (Revised December 2006)
- Case
Stonehaven, Inc.
By: H. Kent Bowen and Ramchandran Jaikumar
Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details
Keywords: Operations; Business Processes; Performance Capacity; Change Management; Design; Consumer Products Industry; Europe; United States
Bowen, H. Kent, and Ramchandran Jaikumar. "Stonehaven, Inc." Harvard Business School Case 696-048, August 1995. (Revised December 2006.)
- Profile
Omowale Casselle
distribution platform, in high traffic retail locations, that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions in health, wellness,... View Details
- June 2020
- Teaching Note
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
- 1996
- Chapter
Commercial Technology: Imaginative Understanding of User Needs
By: D. A. Leonard and J. Doyle
- February 2008 (Revised September 2010)
- Case
LeapFrog Enterprises
By: Lynda M. Applegate and Elizabeth Collins
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Consumer Products Industry
Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
- May 2018 (Revised October 2018)
- Case
Argentina Power—Don't Cry for Me Argentina
By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (“EFC”), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate... View Details
Keywords: Cross Border; Energy Markets; Infrastructure Finance; Infrastructure Development; Business Subsidiaries; Business Cycles; Macroeconomics; Energy Generation; International Finance; Project Finance; Government and Politics; Demand and Consumers; Infrastructure; Utilities Industry; Energy Industry; Financial Services Industry; Argentina; Latin America
Lietz, Nori Gerardo, and Sayiddah Fatima McCree. "Argentina Power—Don't Cry for Me Argentina." Harvard Business School Case 218-041, May 2018. (Revised October 2018.)
- December 2018 (Revised June 2019)
- Case
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Matthew G. Preble
Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details
Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Food and Beverage Industry
Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)
- November 1978 (Revised June 1985)
- Case
Hanson Industries (A)
By: William J. Bruns Jr. and Julie H. Hertenstein
Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details
Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry
Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Industries (A)." Harvard Business School Case 179-076, November 1978. (Revised June 1985.)
- September 2009 (Revised April 2020)
- Case
VIZIO, Inc.
By: Krishna G. Palepu and Elizabeth A. Kind
William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details
Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Consumer Products Industry
Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut
Bowen, H. Kent, Marilyn Matis, and Sylvie Ryckebusch. "OXO International." Harvard Business School Case 697-007, January 1997. (Revised December 1999.)
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting for almost 30 percent of world GDP, the United States is the... View Details
Keywords: by John Quelch
- October 2007
- Module Note
Managing Networked Businesses: Network Mobilization Module
Eisenmann, Thomas R. "Managing Networked Businesses: Network Mobilization Module." Harvard Business School Module Note 808-079, October 2007.
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- 10 Jun 2014
- First Look
First Look: June 10
What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and View Details
Keywords: Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new... View Details
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
technology, health and consumer care, and renewable energy. His scope of work to date encompasses the United States, the European Union, Brazil, India, Malaysia, South Korea,... View Details
Keywords: by Martha Lagace
- December 1998
- Supplement
An Interview with Zhang Ruimin, CEO, Haier Group, Video
By: Lynn S. Paine and Jennifer Benqing
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China
Paine, Lynn S., and Jennifer Benqing. "An Interview with Zhang Ruimin, CEO, Haier Group, Video." Harvard Business School Video Supplement 399-514, December 1998.
- April 1989 (Revised December 1998)
- Case
Masco Corp. (A)
Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
- Article
Network Effects in the Governance of Strategic Alliances
We argue that the stock of prior alliances between participants in the biotechnology sector forms a network that serves as a governance mechanism in interfirm transactions. To test how this network substitutes for other governance mechanisms, we examine how equity... View Details
Keywords: Network Effects; Governance; Strategy; Alliances; Stocks; Market Transactions; Equity; Mortgages; Biotechnology Industry
Robinson, David, and Toby E. Stuart. "Network Effects in the Governance of Strategic Alliances." Journal of Law, Economics & Organization 23, no. 1 (April 2007): 242–273.