Publications

February 1992 (Revised December 1992)
Case

MCI Vision (A)

By: Frank V. Cespedes

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

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Program

OPM Renew

weeks in OPM Renew—newly expanded to include an additional day of case discussions and events. Designed exclusively for OPM alumni, this is an incredible opportunity to explore the latest global trends and digital innovations. You will dive into exciting View Details

Web

General Management - Faculty & Research

capital controls. On the positive side, we build a new dataset using textual analysis, from which we document a set of stylized facts of capital controls along their intensive and extensive margins for 21 emerging markets. We document... View Details

10 Nov 2022
Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

If you’re a woman in the workplace, chances are your boss and colleagues expect you to be nicer than your male peers, new research suggests. And that perception could contribute to differences in which jobs you are hired for, which tasks... View Details

Keywords: by Shalene Gupta

October 1990 (Revised March 1998)
Case

De Beers Consolidated Mines Ltd. (A)

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details

Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry

December 2007 (Revised September 2009)
Case

Wall Street's First Panic (A)

By: David A. Moss and Cole Bolton

In the early 1790s, a flood of newly issued public and private securities sparked an investment boom in the nascent United States. In New York, the bustling commercial district along Wall Street emerged as the center of the city's securities trade. One of the many... View Details

Keywords: History; Financial Instruments; Auctions; Financial Crisis; Business and Government Relations; Financial Services Industry

24 Jan 2019
HBS Seminar

Melissa Valentine, Stanford University

August 2009
Case

Intel NBI: Vivonic

By: Willy C. Shih and Thomas Thurston

Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details

Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry

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Guest Column

Decarbonizing Economy Requires Lot More Electricity: Big Ramp-ups in Solar, Wind Power Are Needed

By: Jurgen Weiss

The column summarizes the findings of a report prepared for the Coalition for Community Solar Access, which concludes that to achieve New England's 2050 economy-wide greenhouse gas emissions reductions goals would require increasing the annual deployments of new... View Details

Keywords: Decarbonization; Electricity; Renewable Energy; Green Technology; New England

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TeachingInterests

Leading Change and Organizational Renewal

By: Michael L. Tushman

Market-leading organizations habitually innovate, adjust quickly to new business conditions, and seize emerging opportunities before competitors do. They perform efficiently today while continuing to explore new sources of value for tomorrow. Such companies don't just... View Details

Research Summary

The Consumer-Direct Channel: "We've Come Full Spiral"

Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global... View Details

September 2016 (Revised May 2018)
Case

Zurich Insurance: Recruitment

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details

Keywords: Managing Change; Leadership; Organization Change And Adaptation; Organizational Behavior; Recruiting; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Recruitment; Insurance Industry

July–August 2014
Article

Unlock the Mysteries of Your Customer Relationships

By: Jill Avery, Susan Fournier and John Wittenbraker

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details

Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Retail Industry; United States

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March 1994 (Revised April 1995)
Case

EnClean: Malcolm Waddell's Story (A)

By: David J. Collis

Describes, in the words of its cofounder, the history of EnClean, an industrial and environmental services company, from its origins in 1984. The company grew rapidly and diversified into new businesses and new geographies both through acquisition and internally. It... View Details

Keywords: Diversification; Expansion; Restructuring; Corporate Strategy