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  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

product managers spent on average only three percent of their time in contact with end consumers. Terry Leahy, CEO of Tesco, the UK supermarket chain, spends two days a week in stores interacting with... View Details
Keywords: by John Quelch

    Nelson Doubleday

    Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under... View Details
    Keywords: Publishing & Print Media
    • 10 Aug 2010
    • First Look

    First Look: August 10

    the difficult environment of late 2008. One of his first assignments is to review three companies in a partner's portfolio and recommend strategies for managing them. In addition, the partner also has an... View Details
    Keywords: Martha Lagace

      Charles H. Revson

      Known for his autocratic and direct management style, Revson built Revlon into the second largest cosmetics company in the U.S. Revson's unique talent of grasping the female psyche, bolstered by his fiercely competitive nature, allowed... View Details
      Keywords: Personal Care & Home Products
      • 01 Aug 2001
      • News

      Cleveland Global Alumni Conference a Sold-Out Success

      Growth," followed four tracks of inquiry: managing innovation, information technology and competitive strategy, transforming the enterprise, and entrepreneurship. "Ours is an era of organizational experimentation," observed Professor Gary... View Details
      Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services
      • April 1995 (Revised May 1995)
      • Case

      Kraft General Foods: The Merger (B)

      By: David J. Collis and Elizabeth Wynne Johnson
      Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details
      Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Consumer Products Industry
      Related
      • Career Coach

      Jill Huggett

      Jill Huggett (Carroll '00), Principal, Bridgepath Career Advisors, is a certified professional career coach and certified professional resume writer. Jill combines professional coaching theory with her previous experience as a financial services View Details
      Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
      • 07 Jan 2015
      • Research & Ideas

      The Quest for Better Layoffs

      knowing what her job had been. "I thought that was kind of weird," she says. "How do you lay someone off before you know what they do?" The HR manager explained that the production... View Details
      Keywords: by Carmen Nobel; Manufacturing
      • 24 Mar 2020
      • Research & Ideas

      These Coronavirus Heroes Show Us How Crisis Leadership Works

      challenge: keeping Merck’s antibiotic factory running after school closures forced employees with children to stay home. Omar Ishrak, Medtronic CEO, leads a global company of 100,000 people. His greatest challenge currently is ramping View Details
      Keywords: by Bill George; Health
      • 14 Oct 2013
      • Research & Ideas

      Blockbuster! Why Star Power Works

      of superstar talent, so any manager hoping to make blockbusters needs them on his or her side. Fourth, an entrepreneurial streak is essential, I think. Every product launch effectively involves groups of... View Details
      Keywords: by Sean Silverthorne; Entertainment & Recreation
      • 04 Aug 2021
      • Research & Ideas

      Worried About the Great Resignation? Be a Good Company to Come From

      While managers feared that all the top talent would leave, instead Recruit grew to become a $20 billion tech company (roughly the equivalent of Salesforce) that employs 50,000 people globally. They have created a suite of View Details
      Keywords: by Sandra J. Sucher and Shalene Gupta
      • 19 Oct 2011
      • News

      A Good Look

      Levy: Ingredients for beauty from an unlikely source. Photo courtesy Kerty Levy A company that manufactures the nutritional ingredients used in animal feed doesn’t seem like the most likely incubator for a beauty products division. But... View Details
      Keywords: Health and Personal Care Stores; Retail Trade

        Will K. Kellogg

        Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative... View Details
        Keywords: Food & Tobacco
        • September 2005 (Revised January 2006)
        • Case

        Yum! Brands, Inc: A Corporate Do-Over

        By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
        Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company... View Details
        Keywords: Product; Brands and Branding; Service Operations; Expansion; Trade; Leadership Development; Business or Company Management; Food and Beverage Industry; Retail Industry
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        • 07 Sep 2020
        • Research & Ideas

        How to Help Small Businesses Survive COVID's Next Phase

        online. An Alignable survey found that 25 percent of respondents were turning to social media to reach customers while 18 percent were engaging them through email. [div class=infogram-embed data-id=_/jF8KxCrlVaEnmbl0ELf4][/div] The key is to harness the most effective... View Details
        Keywords: by Danielle Kost; Food & Beverage; Service
        • September 2023
        • Teaching Note

        Roche: ESG and Access to Healthcare

        By: George Serafeim
        Teaching Note for HBS Case No. 123-075. In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first ESG investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal... View Details
        Keywords: ESG; Access To Care; Healthcare; Healthcare Access; Innovation; Social Impact; Affordable; Health Care and Treatment; Innovation and Invention; Product Development; Resource Allocation; Corporate Social Responsibility and Impact; Health Industry
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        • March 2000 (Revised April 2001)
        • Case

        eFrenzy, Inc. (A)

        By: Marco Iansiti and Nicole Tempest
        Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details
        Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States
        Related
        • Web

        Podcast - HBS Online

        entrepreneurship, and ethics. Linda Hill on Leading Change and the Paradoxes of Management 22 JAN 2024 | The Parlor Room Great leadership requires being both a value creator and a game changer. In this episode of The Parlor Room , host... View Details
        • Web

        Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

        Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details
        • Web

        Getting Things Done: Motivating Yourself and Others - Course Catalog

        their own productivity and effectiveness Have the skills to build and manage effective incentive systems, whether based on monetary compensation or based on other forms of rewards, that tap into people's... View Details