Publications

January 2013
Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)

By: Frances X. Frei and Robin J. Ely

On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies.... View Details

Keywords: Customer Relationship Management; Internet and the Web; Mergers and Acquisitions; Organizational Culture; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry

January 2000 (Revised June 2000)
Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams

A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details

Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry

2004
Article

Executive Compensation In Entrepreneurial Teams: The Founder Gap, Board Membership, & Pay For Milestones

By: Noam Wasserman

Keywords: Management; Compensation and Benefits; Groups and Teams; Governance

Find at Harvard

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01 Feb 1999
News

Short Takes

Bulletin. In her working paper, "Psychological Safety and Learning Behavior in Work Teams," Edmondson presents field research she conducted at Office Design Incorporated (ODI), a midwestern manufacturer of office systems and furniture known for its innovative products... View Details

Keywords: Judith A. Ross

Web

Online Entrepreneurial Marketing Course | HBS Online

influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth opportunities Who Will Benefit... View Details

01 Jun 2018
News

What I Do: Minnie Ingersoll (MBA 2002)

Shift—I manage finance, I manage our marketing team, I manage the board, I manage recruiting.” While it’s been a departure, Ingersoll says the... View Details

Keywords: Dan Morrell; illustrations by Peter and Maria Hoey

22 Feb 2000
Research & Ideas

Social Capital Markets: Creating Value in the Nonprofit World

challenges: selecting the mostworthy recipients of funding, relying on young organizations to implementideas, and being accountable to the third party whose funds they areinvesting. They identify relevant venture capital practices — such ashelping View Details

Keywords: by Anne Kavanagh

01 Oct 1998
News

Beyond the Numbers

movement, in the mid-1970s Robinson was a strategic financial manager for General Foods' (GF) domestic grocery products. After scanning a decade's worth of data and analyzing GF's investments in new product development, Robinson says he... View Details

Keywords: Eileen K. McCluskey

01 Dec 2008
News

Designing Change

Stecker. “Muzak has a huge music library, and many employees came to the company because they love music. Making music an integral, daily aspect of company culture enabled employees to better deliver on... View Details

Keywords: Julia Hanna

11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

Web

2+2 Program | MBA

and technology. Employees within these companies engage with customers, create products and services, and manage staff.) Entrepreneurship (including founding an organization or joining an early-stage... View Details

01 Sep 2008
News

Faculty Books

Service Profit Chain to Work for Unbeatable Competitive Advantage by James L. Heskett, W. Earl Sasser, and Joe Wheeler (Harvard Business Press) The authors extend their earlier idea of a service-profit chain improving performance to customer and View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Real Estate

20 Dec 2022
Blog Post

7 Resolutions for Recruiting in the New Year

professional development to be the best managers possible leads to better onboarding experiences and success on the job for all. Topics to focus on can include: Onboarding process Unconscious bias Delegation of tasks to new View Details

Keywords: All Industries

June 2007 (Revised December 2008)
Case

Marie Trellu-Kane at Unis-Cite

By: Michel Anteby, Julie Battilana and Anne-Claire Pache

Marie Trellu-Kane is trying to decide how Unis-Cite should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service... View Details

Keywords: Growth and Development Strategy; Organizational Design; Business and Community Relations; Business and Government Relations; Social Enterprise; Paris