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  • 25 Sep 2015
  • Blog Post

4 Challenges All Early-Stage Startups Face

we had a shared passion for technology and building great user-focused products: four out of the six team members had cofounded their own company, three had worked in product development, and four were engineers. Everyone on the team was... View Details
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct firm-level measures of the upstreamness of integrated and non-integrated inputs by combining information on the production activities of firms operating... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2003
  • Research & Ideas

The Benefits of “Not Invented Here”

talks about "open innovation" and his new book. Silverthorne: What's the one take-away you would like your business reader to walk away with from the book, Open Innovation: The New Imperative for Creating and Profiting from Technology? Chesbrough: Innovation... View Details
Keywords: by Sean Silverthorne
  • March 2011
  • Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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  • July 2004 (Revised July 2005)
  • Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman
Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details
Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States
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  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

Good people are essential for success. Keep the product and the process simple. Deliver the most reliable service at the lowest cost. Invest the time to connect with employees and customers. These are the basic tenets fueling the... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

negative, financial contributions compete with mature businesses that are the primary revenue generators for the firm. Revenue is power, and for senior management taking their eyes off the mature businesses can be extremely costly. As a... View Details
Keywords: Martha Lagace
  • 23 Feb 2022
  • News

Rethinking Low-Wage Work

  • 01 Jun 2017
  • News

Case Study: Something New

Anomalie offers brides a new way to buy a wedding dress—custom designed, online, and at a reasonable price. That makes the company, well, an anomaly in the $55 billion United States wedding industry, which is well known for its opaque labeling and pricing. “When you... View Details
Keywords: April White
  • 14 Dec 2015
  • News

A Leader’s Call to Action

management role at the Wisconsin Public Service Corporation that included a team of 42 union and administrative workers spanning four counties. At 34, she was assigned line responsibility for electric View Details
Keywords: Margie Kelley
  • 03 May 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

Tell us about your role at HBS. As a Recruiting Relations Manager in Career and Professional Development, I engage daily with organizations looking to develop and refine their recruiting strategy at HBS. The industries I work with include... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 04 Sep 2019
  • News

Case Study: Up in the Air

issues? At a minimum the Talent Alpha sales process has to identify clients that have robust project management processes to accommodate developers from the human cloud. Strong qualifications along these View Details
Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services
  • 04 Sep 2019
  • News

Action Plan: A New ’Cue

Jackson. He is the face of the brand’s retail line in the outdoor space, like REI or Dick’s. We have Bo Jackson–branded ‘Pig Candy,’ caramelized bacon in different flavor profiles. It’s our hottest product... View Details
Keywords: April White
  • 01 Jun 2022
  • News

Ink: Start Small, Rise Above

Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream... View Details
Keywords: Jen McFarland Flint
  • 19 Oct 2011
  • News

A Good Look

Levy: Ingredients for beauty from an unlikely source. Photo courtesy Kerty Levy A company that manufactures the nutritional ingredients used in animal feed doesn’t seem like the most likely incubator for a beauty products division. But... View Details
Keywords: Health and Personal Care Stores; Retail Trade
  • 01 Jun 2011
  • News

Faculty Research Online

Are We Thinking Too Little, or Too Much? In the course of making a decision, managers often err in one of two directions: either overanalyzing a situation or forgoing all the relevant information and simply going with their gut. Associate... View Details
Keywords: Miscellaneous Manufacturing; Manufacturing
  • September 2020
  • Case

Merck: COVID-19 Vaccines

By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
Keywords: Vaccines; COVID-19 Pandemic; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Technological Innovation; Business Strategy; Product Launch; Pharmaceutical Industry
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  • 01 Apr 1998
  • News

Designing Students

(from left) Karena Wells, John Semel, Denton Chase, Lee Falck (partly hidden), and Rich Lim, all members of the HBS Class of 1998, demonstrate how to use the Vita-Tech 2000, a handy vitamin dispenser they created for the Managing View Details
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

product managers spent on average only three percent of their time in contact with end consumers. Terry Leahy, CEO of Tesco, the UK supermarket chain, spends two days a week in stores interacting with... View Details
Keywords: by John Quelch
  • 02 Jun 2010
  • First Look

First Look: June 2

medical schools continue to focus on the basic sciences, to the exclusion of such managerial topics as running effective teams. The approach to executing reform appears to assume that practice managers and entrepreneurs can undertake the... View Details
Keywords: Martha Lagace