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- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- Article
From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition
By: M. E. Porter and R. E. Caves
Keywords: Decision Making
- January 1977
- Case
MRC, Inc. (Consolidated)
By: Thomas R. Piper
A large diversified company must develop a strategy for a division whose performance has deteriorated due to its aging product. Alternatives range from liquidation to a major investment in a new product. The formal capital budgeting system is compared with the informal... View Details
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- October 1976 (Revised October 1985)
- Teaching Note
Washington Post (A) and (B), Teaching Note
Teaching Note for (9-677-076) and (9-677-077). View Details
- March – April 1976
- Article
Business Needs a New Breed of EDP Manager
By: R. L. Nolan
Keywords: Management
- October 1975 (Revised May 1993)
- Teaching Note
New Hampshire-Vermont Hospitalization Service, Teaching Note
- April 1975 (Revised May 1993)
- Case
New Hampshire-Vermont Hospitalization Service
- March 1974 (Revised June 1995)
- Case
First National City Bank Operating Group (B)
By: Jay W. Lorsch
Growth in demands on the bank's "back office" required a totally new approach to management. New stress on systems orientation, objectives, measurement, process design and control has resulted in lower costs, fewer people, and higher quality. Also resulted in fear,... View Details
- March 1974 (Revised June 1996)
- Case
First National City Bank Operating Group (A)
By: Jay W. Lorsch
Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details
- May–June 1972
- Article
Ironing Out the New Relationships
By: Louis T Wells Jr and J. M. Stopford
Keywords: Relationships
- 01 Mar 1971
- Conference Presentation
Prospectus for a New City, 1970
By: R. M. Kanter, G. Alperovitz, H. Cox, C. Hampden-Turner, J. Lynch, J. Morey and C. S. Jencks
- March 1969 (Revised January 2000)
- Case
Industrial Products, Inc.
By: Joseph L. Bower and John W. Rosenblum
Involves the decision of whether to construct a new plant in another part of the country for a line of fire protection equipment. Capital funds set aside for the construction are blocked by Fireguard's continued record of substantial operating losses and divisional... View Details
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
A potential investor evaluates a proposed offering—a major office building in downtown Manhattan. View Details
- July 1967 (Revised September 1982)
- Case
Head Ski Co., Inc.
Describes the development of the company to its present preeminence in high-priced skis and the avenues that it can follow to obtain new growth. View Details
- Article
New Interest in Incentive Financing
By: Samuel Hayes
The article presents the findings of a study on incentive financings as they apply to institutional investors, particularly life insurance company investors. The author made contact with investment officers in 29 insurance companies, and have collected a considerable... View Details