Publications

October 1991 (Revised June 1996)
Case

Lotus MarketPlace: Households

By: Lynn S. Paine

Managers at Lotus and Equifax must decide what to do about their new jointly developed database and software product Lotus MarketPlace which has been criticized as a threat to individual privacy. The Product, which would allow small businesses to buy targeting mail... View Details

Keywords: Information; Business or Company Management; Rights; Ethics; Marketing Communications; Applications and Software; Product Marketing; Information Technology Industry

autumn 1991
Article

The Topic of Quality in Business School Education and Research

By: Robert S. Kaplan

Keywords: Quality; Higher Education; Research; Education Industry

September 1991 (Revised November 1997)
Case

Gillette's Launch of Sensor

By: Pankaj Ghemawat and Benjamin C. Esty

The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details

Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry

September 1991 (Revised January 1992)
Case

Allegheny Ludlum: Research and Engineering Resource Allocation

By: Dorothy Leonard-Barton and Geoffrey K. Gill

Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details

Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Technology Industry; Technology Industry

September 1991 (Revised May 1994)
Case

Microsoft's Networking Strategy

By: David B. Yoffie

Keywords: Network Effects; Networks; Business Strategy; Information Technology; Information Technology Industry

September 1991 (Revised May 1994)
Background Note

Note on the PC Network Software Industry--1990

By: David B. Yoffie

Examines the economics, technology, customer segments, and competitors of the PC networking software industry. View Details

Keywords: Customers; Economics; Competition; Applications and Software; Technology Adoption; Information Infrastructure

September 1991 (Revised January 1998)
Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss

One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details

Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills

1991
Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

By: Marco Iansiti

1991
Chapter

Future Graduate Study and Academic Careers

By: J. R. Green

Keywords: Higher Education; Personal Development and Career; Education Industry

1991
Chapter

Improving the Acceptance and Use of New Technology: Organizational and Inter-organizational Challenges

By: R. M. Kanter

Keywords: Technology Adoption; Organizational Change and Adaptation; Organizational Design; Attitudes

July 1991 (Revised September 1995)
Case

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances

By: Lynda M. Applegate

In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details

Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry

01 Jul 1991
Conference Presentation

Career Paths of Entrepreneurs with MBAs: A Comparative Study of Alumni from Three Graduate Programs

By: Daniel F. Muzyka, H. H. Stevenson and A. Larson

Keywords: Entrepreneurship; Higher Education; Personal Development and Career

1991
Chapter

To See Ourselves as Others See Us: The Rewards of Classroom Observation

By: J. E. Austin, A. Sweet and C. Overholt

Keywords: Perception; Education

1991
Chapter

With Open Ears: Listening and the Art of Discussion Learning

By: Herman B. Leonard

Keywords: Learning; Interpersonal Communication

June 1991 (Revised May 1992)
Case

Lithonia Lighting

By: Nitin Nohria

In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details

Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States

1 Jun 1991
Conference Presentation

Information Technology and Fast-Cycle Management

By: L. M. Applegate

Keywords: Information Technology; Management Practices and Processes