Publications

05 May 2009
First Look

First Look: May 5, 2009

not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company and industry through the crisis and in defining how business will be conducted in the future. This paper describes... View Details

Keywords: Martha Lagace

October 2001 (Revised January 2002)
Case

Philipp Justus at eBay Germany (A)

By: Linda A. Hill and Maria Farkas

A week after becoming country manager of eBay's recently acquired German auction site, Philipp Justus must steer the company through a massive technical integration with eBay's Web site. Throughout the seven-month project, Justus and his team must master the challenge... View Details

Keywords: Organizational Design; Leadership; Internet and the Web; Globalized Firms and Management; Mergers and Acquisitions; Managerial Roles; Management Teams; Management Practices and Processes; Auctions; Retail Industry; Retail Industry; Germany

March 1983 (Revised April 1987)
Teaching Note

McGraw-Hill Book Co.: Micro Computer Resource Center, Teaching Note

By: F. Warren McFarlan

Keywords: Information Technology; Publishing Industry

01 Mar 2008
News

Innovation, Inc.

entirely new industries is another course focus. In a new case about Linear Air, founded by William Herp (MBA ’89), Tripsas explores the emergence of “air taxis,” a novel service based on a new class of light, economical jet aircraft that... View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States

October 2023
Supplement

Rheaply: Circularity For Every Business Supplement 2

By: Rembrand Koning and Alicia Dadlani

Pitch deck explaining the later vision of the company that was presented by the CEO to potential investors. View Details

Keywords: Business Startups; Social Entrepreneurship; Entrepreneurial Finance; Mission and Purpose; Technology Industry; Green Technology Industry; United States; Illinois; Chicago

12 Dec 2006
First Look

First Look: December 12, 2006

Diversity in the Workplace Harvard Business School Case 407-029 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407029 Information Technology and Innovation at Shinsei Bank Harvard Business School Case... View Details

Keywords: Martha Lagace

16 Dec 2014
First Look

First Look: December 16

risks and making bold investments based on anticipated industry trends and client demand. Now, despite slowing demand for CRO services, PAREXEL is betting that a global footprint and technology capabilities... View Details

Keywords: Sean Silverthorne

Web

Career Outcomes | Research Associates

training with for-credit courses. Sample Next Steps Graduate Programs PhD, Harvard Business School PhD, Stanford University PhD, Massachusetts Institute of Technology PhD, London School of Economics JD, Harvard Law School JD, New York... View Details

16 Sep 2022
Blog Post

Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design

added industry experts to her group of advisors. Her customer base has increased and she has articulated her company’s roadmap: “SXD creates magic for everyone we touch.” By “magic,” she means “good things that happen without having to... View Details

January 2010 (Revised March 2013)
Case

foursquare

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen

Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a... View Details

Keywords: Entrepreneurship; Internet and the Web; Mobile and Wireless Technology; Competitive Advantage; Web Services Industry; United States

July 2001 (Revised October 2002)
Case

Centra Software

By: John A. Deighton and Laetitia Pouliquen

Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details

Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Information Technology Industry

March 2003 (Revised October 2003)
Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry

May 2025
Background Note

Social Enterprise in Latin America

By: Brian L. Trelstad and Karina Souza

This research note provides an overview of the social enterprise ecosystem in Latin America, exploring current dynamics across key markets, including country-specific insights on Brazil, Mexico, Argentina, Colombia, Chile, and Central America. In a region characterized... View Details

August 1998 (Revised December 1998)
Case

Wells Fargo Online Financial Services (B)

By: Robert S. Kaplan and Nicole Tempest

Describes how the Balanced Scorecard built by the Online Financial Services (OFS) group is used to select the highest-priority initiatives for the organization. Currently, initiatives arise continually throughout the organization, and management spends considerable... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Financial Services Industry; Financial Services Industry

December 2002 (Revised October 2006)
Case

Tesco Plc.

By: David E. Bell

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details

Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry

July 2002 (Revised August 2002)
Case

Washington Hospital Center (B): The Power of Insight

By: Rosabeth M. Kanter and Michelle Heskett

Dr. Craig Feied considers how to take a major technical innovation beyond his own department into a large hospital system. Reviews how proprietary information systems became indispensable in the department of emergency medicine and what it took to introduce the change... View Details

Keywords: Change Management; Health Care and Treatment; Nonprofit Organizations; Medical Specialties; Organizational Culture; Crisis Management; Technological Innovation; Higher Education; Adoption; Health Industry; District of Columbia

January 2024 (Revised June 2024)
Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg

In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details