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Publications

Publications

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  • All HBS Web  (12,622)
    • People  (15)
    • News  (5,823)
    • Research  (2,867)
    • Events  (271)
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Show Results For

  • All HBS Web  (12,622)
    • People  (15)
    • News  (5,823)
    • Research  (2,867)
    • Events  (271)
    • Multimedia  (1,026)
  • Faculty Publications  (927)
← Page 271 of 12,622 Results →
  • 22 Dec 2015
  • News

After ‘The Big Short,’ Hedge Funders Lose Cultural Capital

  • 07 May 2018
  • News

How to build (and rebuild) trust

  • 23 Oct 2014
  • News

Investors Give Ello $5.5 Million Even After it Bans Its Most Obvious Revenue Source

  • 08 Mar 2013
  • News

Feeling worried? Be wary of advice you receive

  • 14 Sep 2023
  • Video

Arthur C. Brooks and Oprah Winfrey in Conversation: Build the Life You Want

  • July 1989
  • Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Citation
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Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.

    John F. Batter

    John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details

    • 18 Apr 2017
    • First Look

    First Look at New Ideas, April 18

    slowly over time. We discuss the implications of our findings for interest rate predictability, the transmission of monetary policy, and the validity of high-frequency event study approaches for assessing the impact of monetary policy. View Details
    Keywords: by Sean Silverthorne

      Vikram Gandhi

      Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

      Keywords: financial services

        Trevor Fetter

        Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow on the faculty of Harvard Business School. He teaches two MBA required courses: Leadership and Corporate Accountability, and Financial Reporting and Control. At HBS he has also taught a Short... View Details

        • 07 Nov 2017
        • First Look

        New Research and Ideas: November 7, 2017

        ZIP codes. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53271 Harvard Business School Case 718-419 Hilti (A): Fleet Management? This case explores the strategic decision-making... View Details
        Keywords: Carmen Nobel
        • 13 May 2013
        • Blog Post

        Being Uncomfortable at HBS

        Strategy consultant. HuffPost blogger. Passionate foodie. Avid trekker. Tech enthusiast. I was a whole host of things prior to Harvard Business School - and I still am. Although part of me likes having a... View Details
        • 19 Jan 2023
        • Research & Ideas

        What Makes Employees Trust (vs. Second-Guess) AI?

        researchers say. “Companies are trying to make the decision: ‘Do we invest in AI or not?’ And it's very expensive,” says Timothy DeStefano, an affiliated researcher with the LISH team from Harvard Business View Details
        Keywords: by Rachel Layne
        • 21 Feb 2023
        • Interview

        How Miami Can Become a Global Climate Solutions Hub

        By: Rosabeth M. Kanter
        Miami has been described as the epicenter of the climate change crisis in the country. But how can Miami transform its climate vulnerability into solutions? Harvard Business School professor Rosabeth Moss Kanter released a study in 2022 that focused on Miami’s climate... View Details
        Keywords: Climate Change; "Solutions Approach; Network; Future; Change; Economic Growth; Environmental Management; City; Miami
        Citation
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        "How Miami Can Become a Global Climate Solutions Hub." Miami-Dade Beacon Council, February 21, 2023.
        • October 2008
        • Class Lecture

        Marketing as Competitive Advantage: Fundamentals

        By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
        Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
        Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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        Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
        • 30 Oct 2015
        • News

        Study: Stressful Jobs Make Life Shorter

        • 02 Jun 2015
        • News

        Long Days and Flexible Time Stall Women’s Careers

        • 12 Feb 2015
        • News

        How to Deal When You’re Promoted Above Your Peers

        • 25 Jun 2012
        • News

        Downgraded in the Sky, Too

        • 26 Aug 2013
        • News

        Are Hospitals Already Saving Money for Medicare?

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