Demand And Consumers - Publications - Faculty & Research - Harvard Business School

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September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

2011
Chapter

How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no... View Details

Keywords: Information; Corporate Disclosure; Decision Choices and Conditions; Consumer Behavior; Retirement; Personal Finance; Investment Funds; Microeconomics

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April 1995
Teaching Note

Freemark Abbey Winery TN

By: David E. Bell

Teaching Note for (9-181-027). View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Value; Risk and Uncertainty; Plant-Based Agribusiness; Agriculture and Agribusiness Industry

March 2022
Case

Abu Issa Holding: Navigating the Qatar Blockade

By: Mark Egan and Youssef Abdel Aal

The case follows Ashraf Abu Issa, CEO and chairman of Abu Issa Holding (AIH), as he contemplated the fate of his company’s regional expansion. AIH was a Qatari diversified holding company, whose primary business was luxury retailing and distribution. Abu Issa had set... View Details

Keywords: Luxury Retail; Expansion; Equity; Business Divisions; Growth and Development; Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Saudi Arabia; United Arab Emirates

2009
Working Paper

Why Do Intermediaries Divert Search? - Companion Paper

By: Andrei Hagiu and Bruno Jullien

This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details

Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

employees are demanding businesses take action. Even business managers who retain doubts about climate change must nevertheless account for the possibility in their risk planning. At Harvard Business School, which studies these issues... View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

2004
Chapter

Consumer-Driven Health Care: Management Matters

By: Richard M.J. Bohmer, Amy C. Edmondson and Gary P. Pisano

Keywords: Health Care and Treatment; Demand and Consumers; Management; Health Industry

Career Coach

Rich Schneider

deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

June 2020
Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha

By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details

Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers

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2006
Chapter

Consumer-Driven Healthcare: Transforming the Delivery of Health Services

By: R. E. Herzlinger

Keywords: Health Care and Treatment; Demand and Consumers; Health Industry

December 2001
Case

Natural Pork Production

By: Ray A. Goldberg and James M Beagle

An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details

Keywords: Entrepreneurship; Capital Structure; Futures and Commodity Futures; Credit Derivatives and Swaps; Goods and Commodities; Knowledge Use and Leverage; Contracts; Success; Consumer Products Industry

August 1995 (Revised December 2006)
Case

Stonehaven, Inc.

By: H. Kent Bowen and Ramchandran Jaikumar

Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details

Keywords: Operations; Business Processes; Performance Capacity; Change Management; Design; Consumer Products Industry; Europe; United States

02 Jun 2010
First Look

First Look: June 2

the downstream party has the ability to exert a costly effort to increase demand (e.g., through sales promotions, advertising, etc.) during the selling season and compare two situations: one where there is... View Details

Keywords: Martha Lagace

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Food and Beverage Industry; United States; China; Africa; Latin America

January 1987 (Revised March 1989)
Background Note

Note on the U.S. Soft Drink Industry in 1986

Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details

Keywords: Competitive Strategy; Consumer Products Industry; Consumer Products Industry; United States

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2009
Case

Blaine Kitchenware, Inc.: Capital Structure: Brief Case No. 4040.

By: Timothy A. Luehrman and Joel L. Heilprin

A diversified mid-sized manufacturer of kitchen tools contemplates a stock repurchase in response to an unsolicited takeover. The company must analyze its debt capacity and optimal capital structure,while considering associated changes in firm value and stock price.... View Details

Keywords: Capital Structure; Financial Strategy; Interest Rates; Taxation; Stocks; Consumer Products Industry

January 2013 (Revised April 2015)
Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

Harsh Mariwala

Keywords: Consumer Goods; Health; Beauty; Wellness

Profile

Omowale Casselle

distribution platform, in high traffic retail locations, that will help consumers trial, discover, and ultimately make more informed choices about their most important purchase decisions in health, wellness,... View Details

Keywords: Consumer Products; Consumer Products

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

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