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  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Related
  • April 1982
  • Supplement

General Electric: John F. Welch, Jr., Chairman of the Board, Video

By: Francis Aguilar and Richard G. Hamermesh
Welch discusses a variety of topics. View Details
Keywords: Management Teams; Governing and Advisory Boards; Spoken Communication; Industrial Products Industry
Related

    Henry P. Kendall

    Kendall was instrumental in advancing the textile industry. He emphasized basic product research and the application of scientific management to all phases of manufacturing, purchasing and sales. His company... View Details
    Keywords: Healthcare
    • 19 Mar 2015
    • News

    Walter Salmon Remembered

    involved with; that company is still in business today. Thanks, Walt, for your passion and commitment. Allan N. Mackey (MBA 1970) I was in Professor Salmon’s Marketing class my second year. We were discussing a case where the company had a serious problem displaying... View Details
    Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
    • 01 Jun 2016
    • News

    Alumni and Faculty Books for June 2016

    deepest human needs. The author suggests thinking like an entrepreneur as a way to improve one’s business, life, and relationships. Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg (MBA 2003)... View Details
    • 01 Sep 2005
    • News

    Predictable Surprises

    security, but politically, it would have been a very unpopular decision. The airlines, which had contributed to the Clinton-Gore campaign, didn’t want it, it would have cost taxpayers $3 billion, and we all would have had to wait in much longer View Details
    Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training
    • January 2016 (Revised May 2016)
    • Supplement

    IKEA in Saudi Arabia (B)

    By: Karthik Ramanna, Jerome Lenhardt and Marc Homsy
    Supplements the (A) case. View Details
    Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden
    Related
    • 06 Dec 2021
    • News

    What's the Word?

    because the fourth aftershock of an earthquake rarely does,” he explains, “and yet it can still be devastating.” Back to top Re·shor·ing (verb) There were visible cracks in the global supply chain for US firms prior to the pandemic, Professor of View Details
    Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
    • 28 Feb 2014
    • News

    The First Five Years: Omowale Casselle (MBA 2009)

    the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart,... View Details
    Keywords: General Merchandise Stores; Retail Trade
    • February 1996 (Revised April 2004)
    • Case

    Eli Lilly and Company: Innovation in Diabetes Care

    By: Clayton M. Christensen
    Summarizes Eli Lilly's history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly's innovation strategy has been to pursue ever higher performance products, while others in the... View Details
    Keywords: Change; Product; Service Delivery; Product Development; Innovation and Management; Innovation Strategy; Health Care and Treatment; Pharmaceutical Industry
    Related
    • 15 Oct 2008
    • First Look

    First Look: October 15, 2008

    presently exists for navigating, coaching, and managing the innovation process, particularly in relation to "closure." Closure is a point of convergence that happens once or repeatedly in View Details
    Keywords: Martha Lagace
    • May 1990
    • Teaching Note

    Xerox Corp.: Executive Support Systems, Teaching Note

    By: Lynda M. Applegate
    Keywords: Management Teams; System; Consumer Products Industry; Consumer Products Industry
    Related
    • 17 Aug 2015
    • News

    The Play Alchemist

    generates electricity as it rolls—“[a] project that makes the world a better place.” Cofounder and CEO of Uncharted Play, a company based in New York City that creates a line of socially beneficial play-based products, she was on Forbes... View Details
    • 01 Sep 2016
    • News

    3 Minute Briefing: Y Combinator’s Qasar Younis

    early-stage company is much more along the lines of “I just don’t know if any of my assumptions are correct.” Use very simple words when describing your company. As an investor, I find myself asking founders all the time, “Are you a... View Details
    Keywords: April White
    • 11 Aug 2020
    • Blog Post

    Supporting Independent Workers During COVID-19: One Phone Call at a Time

    classmates at Harvard Business School, and became fast friends over their passion for the gig economy and the future of work. They both spent their summer before HBS working with fintech-focused venture capital funds in India and the US, exploring investments in... View Details
    • Profile

    Pasha Nahass

    colleagues from different sections, helped a large bank craft a digital pipeline for students and other young people accustomed to mobile devices. “It’s great exposure on how to do business and add value to a culture different from your own,” says Pasha. Pasha plans to... View Details
    Keywords: Tech
    • 01 Dec 2001
    • News

    Corporate Governance Conference Addresses Global Challenges

    governance, discussed in a presentation by HBS professor Krishna G. Palepu and associate professor Tarun Khanna. They suggested that the need to compete in global product and labor markets actually preceded capital-market concerns as a... View Details
    Keywords: Laura Singleton; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices
    • 18 Nov 2009
    • HBS Case

    Customer Feedback Not on elBulli’s Menu

    "We have turned eating into an experience that supersedes eating," he has said. "If the product is merely food, Adrià should move the restaurant to Barcelona or Madrid," says Norton, who has written a case on elBulli... View Details
    Keywords: by Julia Hanna; Food & Beverage
    • Web

    Faculty | Information Technology

    are setting up new accounts at HBS. Introduction to HBS IT for Faculty IT Technology Guide for Faculty Setting Up HarvardKey Setting Up MessageMe Setting Up Password Manager (1Password) Setting Up Two-Step Verification Daily Work... View Details
    • Portrait Project

    Mohit Bathija

    and                                 torn shirt, was standing in line at                                Siddhi Vinayak Temple in Bombay                               with men, women, and dozens of other                             ... View Details