New Brand Development - Publications - Faculty & Research

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

looking for new ways to solve it" and suggested that the phenomenon applies to organizations as well as individuals. In Steve Sheinkopf's opinion, "Denial is only part of the problem; not understanding your capabilities and... View Details

Keywords: by Jim Heskett

11 Mar 2001
Research & Ideas

Digital Designs on the Inner City

the inner city increased from 16 percent in 1997 to 23 percent in 1999, according to a survey by PricewaterhouseCoopers. However, that 23 percent is still less than half the 51 percent of residents surveyed outside the city who had online access in 1999. "The good... View Details

Keywords: by Dina Gerdeman

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

donor and grateful recipient, toward deeper, strategic alliances. These changes are already under way, and the changing alliance landscape is rich in variety, with businesses and nonprofits from Boston to Seattle finding new ways to work... View Details

Keywords: by James Austin

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

independently. Then I was thrilled to learn that implementation is well under way. Q: Have you ridden in a PRT? If so, how was it? A: I've ridden the Vectus test track in Uppsala, Sweden, and I've toured the new installation (scheduled to... View Details

Keywords: by Martha Lagace; Transportation

28 Mar 2018
Research & Ideas

Sophisticated Investors May Be Harming Fintech Lending Platforms

their new working paper Marketplace Lending: A New Banking Paradigm? Vallée and Yao Zeng, an assistant professor of finance at the University of Washington, address these issues from the perspective of what... View Details

Keywords: by Dina Gerdeman; Banking; Financial Services

24 May 2004
Research & Ideas

When Reputation Trumps Regulation

A recent study by HBS assistant professor Jordan Siegel tests whether foreign firms can leapfrog their countries' weak legal institutions by listing equities in New York and voluntarily abiding by U.S. securities law. The study, which... View Details

Keywords: by Ann Cullen

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

no one has access to their data. Gerdeman: Can you discuss the new methods that are being developed to accommodate the role of users in innovation, including crowdfunding platforms to access funding for... View Details

Keywords: by Dina Gerdeman

17 Feb 2021
Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

by: Adopting new routines and rituals. The foundation of CEOs’ self-care was to replace the “lost structure” of the workday. One shared that “a daily routine for myself and supporting the family took longer to create and to put in place... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

01 Aug 2005
Research & Ideas

How to Choose the Best Deal

Jim, a well-regarded residential developer operating outside Philadelphia, has been scouting around for a site for his next project. Two properties seem promising. The Abbott estate consists of seventy-five acres of woodlands and some... View Details

Keywords: by Michael Wheeler

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

inherent right to practice medicine unless the organization can demonstrate good results. This is a much better way to be held accountable than today's flawed malpractices system. Q: How would health plans change? What new roles would... View Details

Keywords: by Roger Thompson; Health

15 Jun 2020
Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

Community training helps fight Ebola A new case study about Last Mile Health by HBS Senior Lecturer Brian L. Trelstad and V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing, outlines how CEO Raj Panjabi’s determination to... View Details

Keywords: by Rachel Layne; Health

26 Jan 2004
Research & Ideas

How Women Can Get More Venture Capital

investment deals and 2.3 percent of dollars among the investors surveyed went to women-owned firms, the Center discovered. HBS professor Myra M. Hart, an authority on entrepreneurship—especially the founding of high potential new... View Details

Keywords: by Mallory Stark & Martha Lagace

03 Nov 2003
Research & Ideas

Making Money Making Movies

movie admissions was the highest since the late 1950s, and box office revenues grew to $9.5 billion. Internationally, box office grosses are even higher—also at record levels. Total grosses for 2003 will probably not be far behind. All of this is good View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

industrial washer in the spin cycle, putting entire industries (arts and entertainment, tourism, food and hospitality) at risk even as others (real estate, construction, and home services) experienced record demand. In the United States, unemployment and hunger hit... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

29 May 2001
Research & Ideas

Race Does Matter in Mentoring

they did. But they evaluated themselves in terms of personal growth, not external rewards. Committed to excellence, they found the process of learning new skills rewarding. Like Williams, many of them went to graduate school or took... View Details

Keywords: by David A. Thomas

26 Jun 2000
Research & Ideas

Three Countries, Three Choices in Post-Soviet Eurasia

Belarus, on the other hand, has tried to draw itself closer than any other former Soviet republic to Russia. Belarus is, as HBS Professor Rawi Abdelal writes in a new working paper, "the quintessential status quo state in... View Details

Keywords: by Martha Lagace

06 May 2014
First Look

First Look: May 6

http://www.cambridge.org/US/academic/subjects/economics/economics-general-interest/democracy-and-its-elected-enemies-american-political-capture-and-economic-decline August 2013 Journal of Marketing Research Contingent Match Incentives Increase Donations By: Anik,... View Details

Keywords: Sean Silverthorne

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that can undermine a company’s... View Details

Keywords: by Michael Blanding

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

many carriers may have to develop a fundamentally different business model—the commercial segment model is not viable for the public exchanges.” INGREDIENTS FOR SUCCESS From consumers: Consumers need to learn how to make smarter choices... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

30 Jan 2006
Research & Ideas

Looking Behind Bad Decisions

receive, they are very focused on comparisons. Q: In the discussion of dysfunctional competition you talk about the harm of using tax dollars to build new sports facilities to retain professional sports teams. Doesn't this type of... View Details

Keywords: by Manda Salls

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