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April 2009 (Revised November 2012)
Case

Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen

Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States

March 1990 (Revised September 1993)
Case

People Express Airlines: Rise and Decline

By: Michael Beer

Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details

Keywords: Employee Relationship Management; Human Resources; Air Transportation Industry

February 1993 (Revised September 1994)
Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell

The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details

Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy

Jun 15 2015
Interview

Advance Your Leadership Capabilities

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

This partnership offers a reimagined competitive edge, where the embrace of human-AI collaboration becomes a strategic imperative for forward-thinking firms. Jacqueline Ng Lane is an assistant professor in the Technology and Operations View Details

Keywords: by Rachel Layne; Information Technology

John T. Gourville

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing

1996
Book

The Balanced Scorecard: Translating Strategy into Action

By: Robert S. Kaplan and David P. Norton

Keywords: Balanced Scorecard

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April 2021
Case

ClearChoice Dental Implant Centers

By: Robert S. Kaplan, Ashiana Jivraj and Jane Barrow

The case illustrates the application of value-based health care to dental medicine. ClearChoice Dental Implant Centers was a rapidly-growing network of dentist-owned independent implant clinics. The targeted market included 23 million people, 15% of the US adult... View Details

Keywords: Value-based Health Care; Dental Medicine; Growth and Development Strategy; Expansion; Business Strategy; Customer Value and Value Chain; Customer Focus and Relationships; Health Industry; United States

16 Jul 2018
Research & Ideas

Kids of Working Moms Grow into Happy Adults

imitate, McGinn says. So when these daughters grow up, they often follow in the footprints of their working mothers. “Having an employed mom makes daughters think that employment is compatible with parenting,” McGinn says. “If you’re actually observing an employed mom... View Details

Keywords: by Dina Gerdeman

November 1978 (Revised January 1983)
Case

Vick International Division: Tom McGuire

Explores the ways in which International Division management uses formal management systems in carrying out its roles in the management processes of one division of a diversified drug company. View Details

Keywords: Globalized Firms and Management; Business Divisions; Management Systems; Pharmaceutical Industry

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Web

Finance Faculty - Faculty & Research

Administration Shawn A. Cole John G. McLean Professor of Business Administration Mihir A. Desai Mizuho Financial Group Professor of Finance John D. Dionne Senior Lecturer of Business Administration Wenxin Du Sylvan C. Coleman Professor of Financial View Details

July 2004 (Revised December 2004)
Case

How Venture Capitalists Evaluate Potential Venture Opportunities

By: Michael J. Roberts and Lauren Barley

Four venture capitalists from leading Silicon Valley firms are interviewed about the frameworks they use to evaluate potential venture opportunities. Questions include: How do you evaluate the venture's prospective business model? What due diligence do you conduct?... View Details

Keywords: Venture Capital; Opportunities; Framework; Entrepreneurship; Forecasting and Prediction

27 Dec 2018
Working Paper Summaries

Team Learning Capabilities: A Meso Model of Sustained Innovation and Superior Firm Performance

Keywords: by Jean-François Harvey, Henrik Bresman, and Amy C. Edmondson

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

International is increasingly cognizant of the need to adapt to local contexts—as evinced not only by the India entry strategy but by changes in merchandising policies, clearer definition of decision rights, and even the astonishing job-swap between some of the top... View Details

Keywords: by Martha Lagace

November 2002 (Revised May 2003)
Case

Education in Chile: A Venue for Individual, Business and Community Involvement

Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details

Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile

April 2017 (Revised November 2017)
Case

BlackRock (B): Acquire MLIM? (with video links)

By: Ranjay Gulati, Jan W. Rivkin, Stuart C. Gilson and Aldo Sesia

In early 2006, BlackRock, Inc. is considering acquiring Merrill Lynch’s asset management business. The asset management industry was in a state of transition. In the prior year, more than 130 mergers and acquisitions had taken place. The proposed deal between BlackRock... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Mergers and Acquisitions; Decision Choices and Conditions; United States