Publications

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June 1995 (Revised June 1996)
Case

White Nights and Polar Lights: Investing in the Russian Oil Industry

By: Debora L. Spar

In the latter half of the 1980s, the collapse of the Soviet empire created an unprecedented opportunity for Western businesses. Among those most attracted were the oil firms, who rushed to investigate Russia's vast petroleum reserves. But, as they soon discovered,... View Details

Keywords: Risk and Uncertainty; Market Entry and Exit; Foreign Direct Investment; Energy Sources; Energy Industry; Russia

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Managing Global Operations

> Editor's choice to begin a search. The CEIC's current country economy snapshot is also a good starting point. Also includes company, and industry information from sources for emerging View Details

01 Sep 2013
News

Three Decades of Change and Counting

Curtis-Bey Photo courtesy of Sarah Curtis-Bey Sarah Curtis-Bey (SVMP 1997, MBA 2006) Executive Director, Clinique Global Marketing New York City "SVMP was a major driver of my decision to pursue a career in business and an MBA at Harvard.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

17 Mar 2017
News

Schwarzman on Blackstone and the Value of an MBA

market leader with $330 billion dollars in assets under management. Along the way, he has emerged as a patron of education, best known for launching the Schwarzman Scholars, an academic and cultural... View Details

Keywords: Management of Companies and Enterprises; Management

December 2014
Article

Second Thoughts About a Strategy Shift

By: Elie Ofek and Jill Avery

A retail guru attempts to reposition an established brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions... View Details

Keywords: Brand Management; Pricing Strategy; Retailing; Leadership; Price; Product Marketing; Brands and Branding; Retail Industry

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August 2012 (Revised August 2024)
Case

ABC Pharmaceuticals

By: Regina E. Herzlinger and Erik R. Sparks

This case asks students to price a new drug that is in Stage II of its clinical trials. It contains detailed estimates of the time required and costs for all the steps needed to commercialize a drug in the U.S. Students will learn virtually all the steps required to... View Details

Keywords: Drug Development; Price; Product; Product Launch; Health Industry; Technology Industry; Pharmaceutical Industry

2007
Article

Greedy Bidding Strategies for Keyword Auctions

By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu and Michael Schwarz

How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We consider greedy bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses some optimal bid for the next round, assuming that the... View Details

Keywords: Auctions; Bids and Bidding; Strategy; Revenue; Search Technology

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August 1992 (Revised January 1998)
Case

Nucor at a Crossroads

Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details

Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

Sometimes, maintaining a toehold in a market was a best-case scenario that ultimately reaped dividends—something today’s managers might want to remember when considering any emerging View Details

Keywords: by Julia Hanna; Manufacturing

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Impact Stories - Business & Environment

MBA 2009 | Funding Solar’s Future "Altogether, Double Time has financed 36 solar energy projects, which collectively produce roughly 10% of North Carolina’s solar power and power around 30,000 homes in the state." Charles Baron MBA 2013 |... View Details

01 Mar 2006
News

End of Campaign Celebrated

managerial decisions they will confront in business. Said Paine, “It’s not just a matter of teaching. Ethics must be built into the culture to work. That is the challenge we’re helping our students grapple with.” Building World-Class Companies in View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2018
News

Alumni Are Integral to HBS

among emerging markets. Vice President of Nigeria Oluyemi Oluleke Osinbajo also attended to share insights about Nigeria’s business environment. “A number of students said that it was particularly valuable having alumni present who were... View Details

01 Mar 2014
News

Case Study: Gazelle's New Predators

million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone carriers." But naturally, the... View Details

Keywords: ecommerce; Kathy Korman Frey; Telecommunications; Information; News, Library, Internet, and Other Services; Information; Retail Trade

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details

Keywords: by Carmen Nobel; Advertising

August 2008 (Revised June 2010)
Case

Concha y Toro

By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details

Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile