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(2,711)
- People (3)
- News (531)
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- Events (12)
- Multimedia (241)
- Faculty Publications (1,061)
Show Results For
- All HBS Web
(2,711)
- People (3)
- News (531)
- Research (1,352)
- Events (12)
- Multimedia (241)
- Faculty Publications (1,061)
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- March 2016
- Supplement
Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan Video Supplement." Harvard Business School Multimedia/Video Supplement 916-803, March 2016.
- October 1990
- Supplement
Center for Machine Intelligence: Electronic Meeting Support at GM/EDS, Video
Applegate, Lynda M. "Center for Machine Intelligence: Electronic Meeting Support at GM/EDS, Video." Harvard Business School Video Supplement 891-507, October 1990.
- May 1990
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video
Applegate, Lynda M. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video." Harvard Business School Video Supplement 890-521, May 1990.
- April 1987 (Revised July 1987)
- Supplement
Inland Steel Co. Product Policy, Video 2: Sales and Manufacturing
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 2: Sales and Manufacturing." Harvard Business School Video Supplement 887-539, April 1987. (Revised July 1987.)
- April 1984
- Supplement
Johnson & Johnson (A): Philosophy & Culture, James Burke, Video
By: Francis Aguilar
James Burke, chairman and CEO of Johnson & Johnson, discusses the company's philosophy and culture, with particular emphasis on the significance of the Credo. View Details
Keywords: Organizational Culture; Values and Beliefs; Mission and Purpose; Management Teams; Pharmaceutical Industry; Medical Devices and Supplies Industry; Consumer Products Industry
Aguilar, Francis. "Johnson & Johnson (A): Philosophy & Culture, James Burke, Video." Harvard Business School Video Supplement 884-525, April 1984.
- August 1981
- Supplement
General Electric Co.: Management Development; Corporate Culture; Executive Style, Video
Vancil, Richard F. "General Electric Co.: Management Development; Corporate Culture; Executive Style, Video." Harvard Business School Video Supplement 882-503, August 1981.
- April 1994
- Supplement
Trade Policy and Firm Strategy: Comments by Joe Massey, Video
Gomes-Casseres, Benjamin. "Trade Policy and Firm Strategy: Comments by Joe Massey, Video." Harvard Business School Video Supplement 794-520, April 1994.
- March 2018
- Teaching Note
JOE & THE JUICE Crosses the Atlantic (with video links)
By: Ethan Rouen and Suraj Srinivasan
Teaching Note for HBS No. 118-039. View Details
- November 2017 (Revised June 2019)
- Case
JOE & THE JUICE Crosses the Atlantic (with video link)
By: Ethan Rouen and Suraj Srinivasan
As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,... View Details
Rouen, Ethan, and Suraj Srinivasan. "JOE & THE JUICE Crosses the Atlantic (with video link)." Harvard Business School Multimedia/Video Case 118-039, November 2017. (Revised June 2019.)
- March 1991
- Supplement
Black Caucus Groups at Xerox Corp., January 1991, Video (Abridged)
Eight of the founding members of the black caucus movement at Xerox speak about their experiences. The film vividly shows the individuals who made the caucus system happen, how they interact together, and their commitment to performance, mutual support, and the black... View Details
Friedman, Raymond A. "Black Caucus Groups at Xerox Corp., January 1991, Video (Abridged)." Harvard Business School Video Supplement 891-514, March 1991.
- May 1990
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (A2), Video
Applegate, Lynda M. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (A2), Video." Harvard Business School Video Supplement 890-520, May 1990.
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
- April 1985
- Supplement
People Express, Questions and Answers with an MBA Class, Video
Don Burr, chairman and CEO, conducts a question and answer session. Designed as a follow-on to the discussion of the case. View Details
Schlesinger, Leonard A. "People Express, Questions and Answers with an MBA Class, Video." Harvard Business School Video Supplement 885-516, April 1985.
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- 17 Sep 2021
- Blog Post
Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree
View Video Prior to graduating in May, Phillip Jones (MBA/MPP 2021) detailed his path from the Navy to the HBS classroom and reflected on finding community in the MBA Program [6 minutes]. TRANSCRIPT Phillip Jones: Hey, everyone. My name... View Details
- February 2016
- Supplement
Go Mobile: Aligning District Managers and Store Teams Video Supplement (2)
By: Tatiana Sandino
Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams Video Supplement (2)." Harvard Business School Multimedia/Video Supplement 116-703, February 2016.
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 5: Strategy and Capital Budgeting
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 5: Strategy and Capital Budgeting." Harvard Business School Video Supplement 887-543, April 1987.
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 3: Customer and Technical Services
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 3: Customer and Technical Services." Harvard Business School Video Supplement 887-541, April 1987.
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.