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Show Results For
- All HBS Web
(1,663)
- People (3)
- News (350)
- Research (1,080)
- Events (4)
- Multimedia (15)
- Faculty Publications (866)
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- September 1997 (Revised October 1997)
- Teaching Note
Depreciation at Delta Air Lines and Singapore Airlines (A) and (B) TN
By: William J. Bruns Jr. and Jeremy Cott
Teaching Note for (9-198-001) and (9-198-002). View Details
- April 2013 (Revised April 2014)
- Case
The Miracle of Japan Airlines
By: Hirotaka Takeuchi and Victor Stone
- June 1975
- Case
Marsh & McLennan (B)
Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details
Jackson, Barbara B. "Marsh & McLennan (B)." Harvard Business School Case 175-290, June 1975.
- September 1975 (Revised June 1984)
- Case
Southwest Airlines (D)
After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details
Lovelock, Christopher H. "Southwest Airlines (D)." Harvard Business School Case 575-135, September 1975. (Revised June 1984.)
- 01 Jun 2023
- News
Batteries Included
economy.” Globally, shipping transports more than 10 billion metric tons of cargo each year. According to Yale Climate Connections, almost all of these ships run on fossil fuels and emit carbon pollution. Maritime shipping causes about 3... View Details
- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
- September 2016 (Revised August 2018)
- Supplement
United Airlines: More Out-and-Back Flying?: Case Supplement #1
This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. View Details
- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Air Transportation; Air Transportation Industry; Air Transportation Industry
Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.
- December 2024
- Supplement
Norse Atlantic Airways
By: Willy C. Shih
Charles Duncan discusses the jobs that customers hire Norse Atlantic Airways to do, and the challenges associated with its low-cost long-haul business model. View Details
Shih, Willy C. "Norse Atlantic Airways." Harvard Business School Multimedia/Video Supplement 625-701, December 2024.
- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046]. View Details
- June 1988
- Supplement
Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video
By: David A. Garvin
Garvin, David A. Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video. Harvard Business School Video Supplement 888-519, June 1988.
- 31 Oct 2012
- News
MTA Chairman Joe Lhota: 'Damage to NY subways is devastating'
Keywords: Transportation
- 01 Mar 2009
- News
Deep Discovery
The British luxury liner RMS Lusitania was torpedoed by a German submarine on its New York-to-Liverpool run in 1915. The ship sank in 300 feet of water off the coast of Ireland; 1,198 (including 128 Americans) of 1,959 passengers and crew perished in what was seen at... View Details
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- November 2016
- Supplement
Irregular Operations
This video shows a dispatcher responding to an irregular operations situation caused by weather at an East Coast airport. View Details
Keywords: Service; Service Excellence; Service Quality; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "Irregular Operations." Harvard Business School Multimedia/Video Supplement 617-705, November 2016.
Carl E. Wickman
In 1926, with a colleague named Orville Caesar, he formed the holding company that would eventually become Greyhound. Wickman, seeing that an increased bus transportation system was beneficial to both bus companies and the seemingly... View Details
Keywords: Transportation
- 11 Jan 2021
- Working Paper Summaries