transportation - Publications - Faculty & Research

June 1970
Background Note

April 2007
Supplement

Continental Airlines - 1992 (Abridged) (CW)

By: Stuart C. Gilson

Keywords: Air Transportation; Air Transportation Industry

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August 2009 (Revised March 2010)
Teaching Note

Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Teaching Note for 707414. View Details

Keywords: Air Transportation; Air Transportation Industry

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December 2024
Supplement

Norse Atlantic Airways

By: Willy C. Shih

Charles Duncan discusses the jobs that customers hire Norse Atlantic Airways to do, and the challenges associated with its low-cost long-haul business model. View Details

Keywords: Air Transportation; Business Model; Air Transportation Industry; Europe; United States

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01 Jun 2023
News

economy.” Globally, shipping transports more than 10 billion metric tons of cargo each year. According to Yale Climate Connections, almost all of these ships run on fossil fuels and emit carbon pollution. Maritime shipping causes about 3... View Details

Keywords: Catherine O’Neill Grace; Water Transportation; Water Transportation

September 1975 (Revised June 1984)
Case

Southwest Airlines (D)

After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details

Keywords: Competition; Air Transportation; Air Transportation Industry; United States

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September 1995 (Revised March 1999)
Teaching Note

Canadian Airlines: Reservations About Its Future (A) and (B) TN

By: F. Warren McFarlan

Keywords: Air Transportation; Risk and Uncertainty; Air Transportation Industry; Canada

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April 2010 (Revised July 2010)
Teaching Note

JetBlue Airways: Managing Growth (TN)

By: Robert S. Huckman

Teaching Note for [609046]. View Details

Keywords: Growth Management; Air Transportation; Air Transportation Industry

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November 2016
Supplement

Irregular Operations

By: Ryan W. Buell, Willy C. Shih and Michael W. Toffel

This video shows a dispatcher responding to an irregular operations situation caused by weather at an East Coast airport. View Details

Keywords: Service; Service Excellence; Service Quality; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry

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May 1975 (Revised May 1982)
Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details

Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States

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In 1926, with a colleague named Orville Caesar, he formed the holding company that would eventually become Greyhound. Wickman, seeing that an increased bus transportation system was beneficial to both bus companies and the seemingly... View Details

Keywords: Transportation

01 Sep 2005
News

Flying High

Jim McNerney (MBA ’75) departed GE in 2000 to become, at 3M, a chief executive for the first time. Named chairman, president, and CEO of The Boeing Company in July, McNerney is the aerospace giant’s third leader since 2003, a period during which Boeing has been... View Details

Keywords: Air Transportation; Air Transportation

25 Aug 2022
News

Ready for Departure

As millions of passengers return to the skies for long-delayed plans, they’ll be returning to an airport that’s likely a little different. The lockdowns of 2020 hit aviation harder than almost any other industry. Airports, as a subsector, lost 98 percent of their... View Details

Keywords: Jen McFarland Flint; illustrations by Chris Gash; Air Transportation; Air Transportation