Publications

September 2014 (Revised July 2018)
Case

adidas Group: IT Multi-Sourcing

By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill

This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details

Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Sports Industry; Germany

September 2010 (Revised November 2013)
Supplement

Aspen Skiing Company (B)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Sports Industry; Aspen

March 2007 (Revised August 2009)
Case

Will RacingThePlanet Ltd. Reach the Finish Line?

Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and... View Details

Keywords: Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Sports Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica

October 1984
Case

NIKE (E1): The Announcement

Details changes in the senior management roster at Nike, focusing on the appointment of Robert Woodell as the company's new president. View Details

Keywords: Management Succession; Management Teams; Sports Industry; Sports Industry

October 1984 (Revised March 1999)
Case

NIKE (B)

Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details

Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Sports Industry; Sports Industry

July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa

06 May 2013
Research & Ideas

How Local Events Shake Up Corporate Philanthropy

Planning to ask a big company for a charitable donation? You may be wise to time your request around a huge sporting event—specifically, an event that takes place in the firm's home city. A recent research paper shows that enormous events... View Details

Keywords: by Carmen Nobel

04 Mar 2014
First Look

First Look: March 4

Vadim, and Stephen A. Greyser Abstract—Over the past two years, conference realignment has taken a front seat in the college sports landscape. Economic incentives were too attractive to overlook for some universities. College football... View Details

Keywords: Sean Silverthorne

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

numbers, industry trends, strategy considerations, shareholder interests, and several other financing options and come up with a plan to save his company. With Amazon.com's Jeff Bezos's recent acquisition of the Washington Post and sports... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

July 1967 (Revised September 1982)
Case

Head Ski Co., Inc.

By: Howard H. Stevenson

Describes the development of the company to its present preeminence in high-priced skis and the avenues that it can follow to obtain new growth. View Details

Keywords: Business Growth and Maturation; Growth and Development Strategy; Sports Industry; Sports Industry

June 1997
Teaching Note

Team New Zealand (A), (B), and (C) TN

By: Marco Iansiti and Alan D. MacCormack

Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details

Keywords: Sports Industry; Sports Industry; New Zealand; United States

October 1996 (Revised April 1997)
Case

Team New Zealand (C)

By: Marco Iansiti and Alan D. MacCormack

Supplements the (A) and (B) cases. View Details

Keywords: Sports Industry; Sports Industry; New Zealand; United States

September 1973 (Revised October 1980)
Case

Sea Pines Racquet Club

By: W. Earl Sasser

The student is required to develop a strategy for a tennis club of a large resort area. The tennis director must decide how many courts he needs to build within the next three years, what surface they should have, and how much he should charge for their use.... View Details

Keywords: Price; Service Operations; Organizations; Performance Capacity; Planning; Strategy; Sports Industry; Sports Industry

May 2013
Supplement

From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)

By: F. Warren McFarlan and Michael Vitale

This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details

Keywords: Motivation and Incentives; Nonprofit Organizations; Education; Sports; Education Industry

July 2000
Case

Dawn Riley at America True (E)

By: Linda A. Hill and Kristin Doughty

Supplements the (C) and (C1) cases. View Details

Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America

July 2000
Case

Dawn Riley at America True (D)

By: Linda A. Hill and Kristin Doughty

Supplements the (C) and (C1) cases. View Details

Keywords: Management Style; Leadership; Groups and Teams; Decision Making; Organizational Culture; Problems and Challenges; Gender; Management Teams; Sports; Business Startups; New Zealand; North and Central America

November 2019
Case

Malcolm Turner at Vanderbilt

By: David G. Fubini and James Barnett

Malcolm Turner becomes the new athletic director at Vanderbilt University, tasked with increasing athletics-related revenue and improving on-field performance, while maintaining Vanderbilt’s academic rigor for student-athletes. View Details

Keywords: Managerial Roles; Sports; Revenue; Performance Improvement; Performance Expectations

March 2006 (Revised June 2006)
Case

The Speedway That Won't Slow Down

Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details

Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States