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General Management Curriculum - Faculty & Research

Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment, Media, and Sports (also listed under Marketing) Anita Elberse Fall 2025 Q1Q2 3.0 Business Solutions for the Poor (Global and Local) (also listed under Marketing) Kash... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

Sports teams are not far behind. In fact, almost everyone who is challenged by a friend, coworker, or family member joins in. If ice buckets can help fund research to shed light on a terrible disease, such as ALS, more power to them, and... View Details

Keywords: by John Deighton

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

sports some 80 million likes. Nutella has 23 million on its Facebook page. If fan communities feel supported by their brand, they are that much more likely to come to its defense when attacked. "Your best defense against the haters... View Details

Keywords: by Carmen Nobel; Advertising

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

to reshape their companies, and explored how they can put data to work for them in ways that create value for their own businesses. The data advantage in sports Big data is already being used heavily in the View Details

Keywords: by Dina Gerdeman

Profile

Melcolm Ruffin

Growing up on the west side of Chicago, Melcolm Ruffin was immersed in three things: "a loving family that nurtured me," an emphasis on education, and a passion for basketball. "I loved sports and was a big basketball... View Details

Keywords: Entertainment/Media

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

Student Organization (LASO), sports clubs like the B-School Blades, professional clubs like Entrepreneurship Through Acquisition (ETA), and interest clubs like the Wine & Cuisine Society. With classes moving online for the remainder... View Details

Web

Industry Information - Alumni

theoretical and empirical on cross-border banking, as well as information on regulatory initiatives. Reuters: Finance Breaking news on the banking industry delivered by Reuters journalists. + – Business of Sports Business of View Details

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States

Citation

Educators

Purchase

04 Nov 2009
What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

sports analogy apply here, with government setting and enforcing the rules even-handedly through officials in its employ? Or is government's role instead to let market mechanisms and the "invisible hand" do their best? Have... View Details

Keywords: by Jim Heskett

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

subject of a case study showing that luxury and sustainability need not be mutually exclusive. The Ferrari WaySecretive sports car maker Ferrari opens up about how it bucked industry trends to achieve success. How Would You Price One of... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

Keywords: sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports; sports

27 May 2015
Blog Post

What is an HBS Section?

Sports (basketball, volleyball, flag football, squash, section Olympics, IM trivia) Group Travel (spring break in Costa Rica and Machu Pichu, long weekends in Iceland and Nashville) Section Retreats (long weekends in Cape Cod or ski... View Details

Web

Marketing Awards & Honors - Faculty & Research

Recipient of a Travel Award from the Society of Philosophy & Psychology in 2018. Anita Elberse : Named one of the 25 Most Illustrious Alumni of the University of Amsterdam in 2018. Anita Elberse : Received the inaugural "PlayMakeHers" award for "contributions within... View Details

30 Jul 2007
Research & Ideas

Repugnant Markets and How They Get That Way

disease, and if you thought it was associated with injury—of which there is no evidence—you could pass laws requiring the use of a helmet. It's interesting that some activities that seem repugnant strike me as very similar to other activities that are not repugnant.... View Details

Keywords: by Martha Lagace

09 May 2023
Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 1)

between people from diverse backgrounds, celebrating the uniqueness of every individual and fostering a spirit of inclusivity wherever I go. Whether it's through hosting meals, cheering on my favorite sports teams, or running marathons, I... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

young woman able to secure a job as a sports broadcaster only after applying the product. And several famous actors have endorsed skin-whitening products. Although men share this desire for fair skin and sometimes dip into similar creams... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details

Keywords: by Danielle Kost; Tourism

25 Jan 2016
Blog Post

3 Tips on Coming to HBS with a Partner

actual class taking part (but that does not mean they cannot still come to a class or two!). They join in for all social events, join clubs, and participate on our intramural sports teams. A partner in our section was one of our highest... View Details

05 May 2011
What Do You Think?

How Ethical Can We Be?

Sports Are Played and Games Are Won. It was biased judgment on the part of supposedly unbiased referees and umpires. They hypothesize that the cause is a natural tendency to avoid excessive booing by the home team crowd, particularly in... View Details