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(1,496)
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Show Results For
- All HBS Web
(1,496)
- People (10)
- News (411)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (485)
- 2023
- Working Paper
Translating Information into Action: A Public Health Experiment in Bangladesh
By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
exponentially increasing the speed and flow of that information, making the system that much more transparent. And we have social media restoring democracy with free speech. Before all of this, the... View Details
Keywords: Re: George Serafeim
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- Program
The Business of Entertainment, Media, and Sports
acquiring and developing creative talent and teams Make optimal business arrangements with talent and talent representatives Respond to advances in digital technology Capitalize on the explosive growth of online distribution channels and View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications strategy, including the role of the... View Details
Keywords: Martha Lagace
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- 07 Feb 2012
- First Look
First Look: February 7
appetite for social media companies, LinkedIn is the lamp bearer among U.S. companies in that industry that are considering tapping into public markets. The case can serve to illustrate the challenges of... View Details
Keywords: Sean Silverthorne
- September 2006 (Revised July 2012)
- Case
PSI India—Will Balbir Pasha Help Fight AIDS? (A)
By: Elie Ofek and Peter Wickersham
In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they... View Details
- Article
Algorithms Need Managers, Too
By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
Sound Society has had a busy first year. 2015-2016 saw the club established with the goal of establishing more of a music presence on campus. What started out as simply having music playing at TGIFs or providing DJs for some of the HBS View Details
Keywords: Entertainment / Media / Sports
- 14 Nov 2023
- Research & Ideas
The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections
In today’s high-tech economy, it’s not just quant skills and R&D know-how that confer competitive advantage. Relationships still matter—maybe more than ever, as social media turbocharges old-fashioned... View Details
Keywords: by Ben Rand
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how... View Details
Keywords: Carmen Nobel
Rakesh Khurana
Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College.
Professor... View Details
Keywords: executive search
- January 2017 (Revised December 2017)
- Case
Carmichael Roberts: To Create a Private Equity Firm?
By: Steven Rogers and Kenneth J. Cooper
Carmichael Roberts, a rare African-American venture capitalist, considered leaving his general partnership in a private equity firm near Boston and setting up his own in 2015. He weighed whether the timing was right, with the economy still not fully recovered from the... View Details
Keywords: Venture Capital; Equity; Innovation And Invention; Investment; Ownership; Science; Science Bassed Business; Markets; Relationships; Capital; Private Equity; Technological Innovation; Investment Return; Going Public; Ownership Stake; Science-Based Business; Market Timing; Marketplace Matching; Partners and Partnerships; Financial Services Industry; Technology Industry; Manufacturing Industry; United States; Massachusetts; Boston; California; San Francisco; New York (city, NY)
Rogers, Steven, and Kenneth J. Cooper. "Carmichael Roberts: To Create a Private Equity Firm?" Harvard Business School Case 317-079, January 2017. (Revised December 2017.)
- May 2012
- Article
Measuring the Prevalence of Questionable Research Practices with Incentives for Truth-telling
By: Leslie K. John, George Loewenstein and Drazen Prelec
Cases of clear scientific misconduct have received significant media attention recently, but less flagrant transgressions of research norms may be more prevalent and in the long run more damaging to the academic enterprise. We surveyed over 2,000 psychologists about... View Details
Keywords: Research; Practice; Motivation and Incentives; Surveys; Values and Beliefs; Measurement and Metrics
John, Leslie K., George Loewenstein, and Drazen Prelec. "Measuring the Prevalence of Questionable Research Practices with Incentives for Truth-telling." Psychological Science 23, no. 5 (May 2012): 524–532.
- 28 Sep 2010
- First Look
First Look: September 28, 2010
of their corporate governance, placing them within the wider context of the economic and social history of Germany. Based on both quantitative data and archivally based case studies, this book explores how the relationship between the... View Details
Keywords: Sean Silverthorne
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
its own right, amplified by the power of social media. “You can build a follower base that’s bigger than what traditional media can offer, and you can reproduce that talent on a much larger scale than... View Details