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  • All HBS Web  (1,498)
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Show Results For

  • All HBS Web  (1,498)
    • People  (10)
    • News  (412)
    • Research  (854)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (486)
← Page 27 of 1,498 Results →

    Who Guarantees Your Workplace is Safe for Return?

    As we start to think about returning to work, shopping, and recreation, there is much talk about transformed... View Details

    • October 2017 (Revised November 2017)
    • Case

    NYC311

    By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick
    Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded... View Details
    Keywords: New York City; NYC; 311; NYC311; Big Data; Equal Access; Bias; Data Analysis; Public Entrepreneurship; Urban Informatics; Predictive Analytics; Chief Data Officer; Data Analytics; Cities; City Leadership; Analytics and Data Science; Analysis; Prejudice and Bias; Entrepreneurship; Public Sector; City; Public Administration Industry; New York (city, NY)
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    Kontokosta, Constantine E., Mitchell Weiss, Christine Snively, and Sarah Gulick. "NYC311." Harvard Business School Case 818-056, October 2017. (Revised November 2017.)
    • June 2020
    • Case

    In-housing Digital Marketing at Sprint Corp.

    By: David E. Bell, Rajiv Lal and Olivia Hull
    In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
    Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
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    Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
    • April 2022
    • Article

    Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S.

    By: Enrico Cantoni and Vincent Pons
    We measure the overall influence of contextual versus individual factors (e.g., voting rules and media as opposed to race and education) on voter behavior, and explore underlying mechanisms. Using a U.S.-wide voter-level panel, 2008–18, we examine voters who relocate... View Details
    Keywords: Voting; Behavior; Geographic Location; Personal Characteristics; Situation or Environment; United States
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    Cantoni, Enrico, and Vincent Pons. "Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S." American Economic Review 112, no. 4 (April 2022): 1226–1272.
    • Web

    Publications - Faculty & Research

    Case No. 125-094. View Details Keywords: Accounting Standards ; Bank Runs ; Financial Accounting ; Financial Reporting ; Social Media ; Banks and Banking ; Financing and Loans ; Investment Portfolio ;... View Details
    • Program

    The Business of Entertainment, Media, and Sports

    acquiring and developing creative talent and teams Make optimal business arrangements with talent and talent representatives Respond to advances in digital technology Capitalize on the explosive growth of online distribution channels and View Details
    Keywords: Media & Entertainment; Media & Entertainment
    • 2023
    • Working Paper

    Translating Information into Action: A Public Health Experiment in Bangladesh

    By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
    While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
    Keywords: Handwashing; Public Health; Health; Information; Behavior; Change
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    Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.
    • Article

    Marketing in the Age of Web 2.0

    By: Jill Avery
    Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
    Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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    Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
    • 20 Mar 2007
    • First Look

    First Look: March 20, 2007

    relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on the essential elements of a communications strategy, including the role of the... View Details
    Keywords: Martha Lagace
    • January 1989 (Revised December 1991)
    • Case

    British Airways: ""Go for It, America!"" Promotion (A)

    By: Stephen A. Greyser
    Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
    Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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    Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
    • 07 Feb 2012
    • First Look

    First Look: February 7

    appetite for social media companies, LinkedIn is the lamp bearer among U.S. companies in that industry that are considering tapping into public markets. The case can serve to illustrate the challenges of... View Details
    Keywords: Sean Silverthorne
    • September 2006 (Revised July 2012)
    • Case

    PSI India—Will Balbir Pasha Help Fight AIDS? (A)

    By: Elie Ofek and Peter Wickersham
    In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
    Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
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    Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)

      Rakesh Khurana

      Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College. 

      Professor... View Details

      Keywords: executive search
      • 03 Sep 2024
      • Research & Ideas

      Is It Even Possible to Dam the Flow of Misleading Content Online?

      As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they... View Details
      Keywords: by Jay Fitzgerald; Information Technology; Technology
      • 14 Nov 2023
      • Research & Ideas

      The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

      In today’s high-tech economy, it’s not just quant skills and R&D know-how that confer competitive advantage. Relationships still matter—maybe more than ever, as social media turbocharges old-fashioned... View Details
      Keywords: by Ben Rand
      • Article

      Algorithms Need Managers, Too

      By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
      Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
      Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
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      Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
      • August 2008 (Revised September 2009)
      • Case

      Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

      By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
      This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details
      Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa
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      Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS." Harvard Business School Case 709-429, August 2008. (Revised September 2009.)
      • 28 Sep 2010
      • First Look

      First Look: September 28, 2010

      of their corporate governance, placing them within the wider context of the economic and social history of Germany. Based on both quantitative data and archivally based case studies, this book explores how the relationship between the... View Details
      Keywords: Sean Silverthorne
      • 09 Apr 2016
      • Blog Post

      Meet The HBS Sound Society

      Sound Society has had a busy first year. 2015-2016 saw the club established with the goal of establishing more of a music presence on campus. What started out as simply having music playing at TGIFs or providing DJs for some of the HBS View Details
      Keywords: Entertainment / Media / Sports
      • May 2022
      • Case

      Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

      By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
      This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
      Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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      Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
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