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Show Results For
- All HBS Web
(948)
- News (136)
- Research (678)
- Events (5)
- Multimedia (8)
- Faculty Publications (462)
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- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 25 Apr 2017
- First Look
First Look at New Research, April 25
trolls.” NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. By... View Details
Keywords: Sean Silverthorne
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of customers or a market View Details
- September 2021
- Case
Worldreader: Helping Readers Build a Better World
By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
Bertini, Marco, Elie Ofek, and Julia Kelley. "Worldreader: Helping Readers Build a Better World." Harvard Business School Case 522-003, September 2021.
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that promote demand for quality... View Details
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
The psychological study of negotiation, once a mere sub-field of social psychology, can now draw on a wealth of work throughout many different segments of psychology: social psychology, cognitive psychology, behavior decision research,... View Details
Keywords: by Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep databases on consumption patterns... View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
noted that telecommunications has traditionally been a very segmented market, but from a macro standpoint it is consolidating as well. The prospective merger between Internet portal Lycos and Spanish Internet service provider Terra... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
empirical analysis shows that on average, NPEs appear to behave as opportunistic “patent trolls." NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as... View Details
Keywords: Carmen Nobel
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting... View Details
- February 2025 (Revised February 2025)
- Case
Managing Complexity at mymuesli
By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
- November 2000 (Revised April 2001)
- Case
CMR Enterprises
By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details
Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry
Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
marketing activities should it undertake to reinvigorate its brand? Is it meeting the needs of all segments of Chinese consumers? Should it? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308025... View Details
Keywords: Martha Lagace
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
self-sufficient while not being self-sufficient ourselves?— Alfred Wise,Share Our Strength The session, led by HBS professor James E. Austin, featured three managers whose experiences highlight the challenges and benefits of thinking about profitable View Details
Keywords: by Martha Lagace
- 23 Dec 2002
- Research & Ideas
Setting the Stage: A Young Scholar at HBS
University of Pennsylvania? Wadhwani: My research focuses on the historical development of banking services for ordinary Americans. In the early nineteenth century, banks primarily served the commercial financing needs of merchants, and a relatively small View Details
- October 2010 (Revised April 2013)
- Case
Bridge International Academies: A School in a Box
By: V. Kasturi Rangan and Katharine Lee
Bridge International was founded in 2007 as a for-profit social enterprise to address the educational needs of poor children in Africa. Ten schools were operational in Kenya by 2010. The plan was to franchise nearly 3,000 schools all over Africa. The case is meant to... View Details
Keywords: Business Model; Education; Growth and Development; Franchise Ownership; Strategic Planning; Problems and Challenges; Social Enterprise; Segmentation; Education Industry; Africa; Kenya
Rangan, V. Kasturi, and Katharine Lee. "Bridge International Academies: A School in a Box." Harvard Business School Case 511-064, October 2010. (Revised April 2013.)
- December 1990 (Revised December 1993)
- Case
Australian Paper Manufacturers (A)
By: David M. Upton and Joshua D. Margolis
Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details
Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia
Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
- 10 Jan 2012
- First Look
First Look: January 10
inspired by the mission of the A.R.T.-to expand the boundaries of theater-hastened a shift in the A.R.T. business model. Her new plans included operating two unique segmented venues, creating and presenting varied content that aimed to be... View Details
Keywords: Sean Silverthorne
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to... View Details