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Show Results For
- All HBS Web
(836)
- People (2)
- News (223)
- Research (488)
- Multimedia (12)
- Faculty Publications (303)
- Web
Trade Cards - The Art of American Advertising
giveaway, whether tucked into products at the factory by wholesalers or inserted into packaged goods by retailers. Traveling salesmen had the opportunity to distribute trade cards to individual customers, general stores, retailers, and... View Details
- Profile
Joseph Abel
electricity from the sun,” Joe explains, “but there’s a huge up-front cost.” To overcome the obstacle, Sungevity packages panel-installation and financing together, offering customers a solar-energy purchase similar to a lease on a car.... View Details
- 31 Mar 2022
- Blog Post
Setting Interns Up for Success at a Startup
startup, and their successful experience bringing an HBS intern into their Business Intelligence team. Meet Mori Mori is a technology company focused on innovations in the food, agriculture, and packaging industries. Mori’s proprietary... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future of advertising. Brands, he said, have the power to... View Details
Keywords: Entertainment / Media / Sports
- 15 May 2020
- News
New Menu
second, larger fund to support companies developing ecologically efficient food production technologies—innovations that can reduce carbon emissions, plastics, and packaging in the supply chain and improve land and water use. "Many large... View Details
- 01 Oct 1998
- News
A Marketable Skill
assertive." As an undergraduate at Northwestern, she discovered an aptitude for design while working in the college print shop. Following that path to New York's Pratt Institute, she earned a master's degree in package design. "At Pratt... View Details
Keywords: Deborah Blagg
- Career Coach
Aaron Mitchell
Aaron (HBS '11) has spent his career building expertise in Human Capital Management for Consumer Packaged Goods and Financial Services firms in the United States and Asia. He is currently the Head of Talent for MassMutal, a Fortune 100... View Details
- 13 Nov 2020
- News
Expanding Summer Fellowships to Support Students
part of the HBS's Arthur Rock Center Accelerator program last year. ShelfLife is a B2B marketplace that enables small businesses to take advantage of economies of scale in the food and beverage packaging supply chain. “Specialty food and... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer View Details
- Profile
Taylor Wiegele
worked at Clorox where he collaborated with designers on packaging development and retail displays. "I really loved how you could manipulate materials and turn them into beautiful things you would want to buy," Taylor says.... View Details
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
a package delivered in a week was fast. Today, it’s not uncommon to have products delivered within hours. And in the future they are going to want more than a thud at the doorstep. They are going to want a person to go through the door to... View Details
- Web
What goes on inside the pasteurizers - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
drained, chilled, pressed and packaged as “Philadelphia” Cream Cheese. Explore the full size image What goes on inside the pasteurizers , ca. 1933 Kraft–Phenix Cheese Corporation Photographer unknown Gelatin Silver Print, 13.25 × 14.5... View Details
- Web
Benefits & Compensation | Employment
Benefits & Compensation Competitive compensation is just the beginning. From health care and unmatched paid time off to an unbeatable package of perks and access to our stellar facilities—at Harvard Business School, you’ll enjoy benefits... View Details
- 25 May 2016
- Blog Post
Favorite Memories from HBS
activities like rock climbing, golfing, and running a sprint triathlon - all of which I grumbled good-naturedly at, but which I secretly really enjoyed. And I’ll remember trying to start a packaged snack start-up, spending hours over... View Details
- Web
First-Generation Students | MBA
packages for domestic and international students. Our need-based financial aid process incorporates a holistic look at student’s financial circumstances. Members of our Financial Aid team are available to assist students in navigating the... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
expensive—one cake sells for the same price as a package of 12 original cakes. The biggest challenge was how to differentiate the new version. While interviewing consumers in Seoul about their snack preferences, the team gained insights... View Details
- 01 Mar 2009
- News
It’s the Economy
ambitious $825 billion economic stimulus package was working its way through Congress. The rapidly deteriorating jobs picture heightened the sense of urgency to act. Employers shed more jobs in 2008 than in any year since 1945. Against... View Details
- 01 Jun 2015
- News
The End of Cows?
replace it? Alvarez floats one possibility: Every supermarket could make meat on premise and then package and sell it. (The meat is simply muscle and fat cells, which are replicated to build the tissue we eat.) A supply like that would... View Details
- 01 Jun 2020
- News
Unleashed
FedEx for shipping some of their products, driving up demand from three packages a day to thirty. It was enough to save the company. FedEx’s strategy in these early years was simple: deliver time-sensitive View Details
Keywords: Jen McFarland Flint