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  • All HBS Web  (4,409)
    • People  (15)
    • News  (1,253)
    • Research  (2,562)
    • Events  (16)
    • Multimedia  (10)
  • Faculty Publications  (970)

Show Results For

  • All HBS Web  (4,409)
    • People  (15)
    • News  (1,253)
    • Research  (2,562)
    • Events  (16)
    • Multimedia  (10)
  • Faculty Publications  (970)
← Page 27 of 4,409 Results →
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

invoked imagery of Noah's Ark, one of the most famous containers of all time that withstood a major catastrophe. Q: How do you see the future of marketing? Is marketing becoming more or less responsive to... View Details
Keywords: by Martha Lagace; Consumer Products
  • 25 Apr 2013
  • News

HBS Professor Brings Jay-Z, Lady Gaga to the Classroom

  • 10 Dec 2021
  • News

Great Leaders Embody These Four Principles, According to Best Buy's Former CEO

  • 2022
  • Article

Reversible Power-to-Gas Systems for Energy Conversion and Storage

By: Gunther Glenk and Stefan Reichelstein
In the transition to decarbonized energy systems, Power-to-Gas (PtG) processes have the potential to connect the existing markets for electricity and hydrogen. Specifically, reversible PtG systems can convert electricity to hydrogen at times of ample power supply, yet... View Details
Keywords: Decarbonization; Energy Storage; Renewable Energy; Batteries; Carbon Emissions; Green Hydrogen; Greenhouse Gas Emissions; Energy; Environmental Accounting; Environmental Management; Environmental Sustainability; Green Technology; Decision Making; Investment; Operations; Energy Industry; Utilities Industry; Transportation Industry; Industrial Products Industry; Manufacturing Industry; Auto Industry; Europe; North America; South America; Africa; Asia
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Glenk, Gunther, and Stefan Reichelstein. "Reversible Power-to-Gas Systems for Energy Conversion and Storage." Art. 2010. Nature Communications 13 (2022).
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman

    Summer R. Jackson

    Summer Jackson is an Assistant Professor of Management in the Organizational Behavior unit at Harvard Business School. She teaches LEAD in the MBA required curriculum.

    Professor Jackson is an organizational ethnographer and field researcher... View Details

    • 2021
    • Working Paper

    Stock Investors' Returns Are Exaggerated

    By: Jesse M. Fried, Paul Ma and Charles C.Y. Wang
    The stock market generates less wealth than it appears. We show that total shareholder return (TSR), the standard measure of stock investor performance, substantially exaggerates returns earned by these investors in aggregate, and thus by most investors. The main... View Details
    Keywords: All-shareholder Returns; Capital Flows; Dividend Reinvestment; Equity Premium; Total Shareholder Returns; Stocks; Investment Return; Market Timing
    Citation
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    Fried, Jesse M., Paul Ma, and Charles C.Y. Wang. "Stock Investors' Returns Are Exaggerated." Harvard Business School Working Paper, No. 22-036, November 2021.
    • 13 Nov 2017
    • Research & Ideas

    Want to Be Happier? Spend Some Money on Avoiding Household Chores

    healthier campers if we eased up on the cooking, scrubbing, and grocery shopping and instead threw a little money at these problems. “We feel like we don’t have enough time to do everything we want to do, and that makes us feel like we’re... View Details
    Keywords: by Dina Gerdeman
    • March 2017 (Revised February 2020)
    • Case

    Corey Thomas and the IPO

    By: Steven Rogers and Derrick Collins
    Corey Thomas, the African American CEO of the company Rapid7, must decide if it is the right time to take the 15-year-old company public, as it stood poised to capitalize on what appeared to be the next frontier for digital technology markets—cybersecurity. In spite of... View Details
    Keywords: Business Finance; Capital Markets; Private Equity; Internet and the Web; Initial Public Offering; Decision Making; Financial Services Industry; Technology Industry; Web Services Industry; United States
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    Rogers, Steven, and Derrick Collins. "Corey Thomas and the IPO." Harvard Business School Case 317-082, March 2017. (Revised February 2020.)
    • 14 Jul 2014
    • Research & Ideas

    Pay Attention To Your ‘Extreme Consumers’

    everyone. Click to watch. This past year, when it came time for students in the FIELD course to perform market research in advance of their trip overseas, Avery and Norton urged them to look for their own... View Details
    Keywords: by Michael Blanding
    • July 2012
    • Case

    Revenue Solutions, LLC

    By: Richard S. Ruback and Royce Yudkoff
    Ari Wasserman and Nick Esayian were both dissatisfied with their future prospects in their current careers. Wasserman, who managed an infomercial business for a direct response consumer marketing company, wanted more flexibility and ownership. Esayian was the CEO of... View Details
    Keywords: Work-Life Balance; Partners and Partnerships; Small Business; Israel; United States
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    Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC." Harvard Business School Case 213-032, July 2012.
    • 25 Apr 2011
    • Research & Ideas

    What CEOs Do, and How They Can Do it Better

    what the boss is doing all day. For all of the minute-to-minute monitoring of employee performance from the time of Henry Ford onward, it's amazing how little any of us really know about how CEOs of major companies spend their time.... View Details
    Keywords: by Michael Blanding
    • 20 Dec 2016
    • News

    How ‘busyness’ became a bona fide status symbol

    • 08 Jun 2012
    • Working Paper Summaries

    Location Choices Under Strategic Interactions

    Keywords: by Juan Alcacer
    • December 2001
    • Case

    Cybersettle

    By: Michael A. Wheeler and Gillian Morris
    Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details
    Keywords: Restructuring; Bids and Bidding; Negotiation Process; Conflict and Resolution; Business Strategy; Commercialization; Internet; Insurance Industry
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    Wheeler, Michael A., and Gillian Morris. "Cybersettle." Harvard Business School Case 902-158, December 2001.
    • 25 Apr 2022
    • Video

    Lab to Market: Course Overview with Professor Kyle Myers

    • October 2019
    • Case

    Kaspi.kz IPO

    By: Victoria Ivashina and Esel Çekin
    This case follows Kaspi.kz, a private equity (Baring Vostok) co-owned retail bank in Central Asia that evolved into a fintech, payments and e-commerce company. It provides insights into private equity financing, portfolio company management, and initial public offering... View Details
    Keywords: Finance; Private Equity; Initial Public Offering; Organizational Change and Adaptation; Central Asia
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    Ivashina, Victoria, and Esel Çekin. "Kaspi.kz IPO." Harvard Business School Case 220-007, October 2019.
    • January 2004 (Revised August 2005)
    • Case

    Kikkoman Corporation: Consumer Focused Innovation

    By: Rohit Deshpande and Hal Hogan
    In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
    Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
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    Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
    • January 1989 (Revised December 1991)
    • Case

    British Airways: ""Go for It, America!"" Promotion (A)

    By: Stephen A. Greyser
    Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
    Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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    Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
    • October 2002 (Revised May 2004)
    • Case

    Starbucks and Conservation International

    By: James E. Austin and Cate Reavis
    Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
    Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
    Citation
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    Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
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