Publications

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

03 Nov 2016
HBS Seminar

Olav Sorenson, Yale University

October 2005 (Revised October 2006)
Background Note

Marketing Promotions

Introduces the major communication vehicles and the process by which they can be brought together in an integrated marketing communications plan. View Details

Keywords: Marketing Communications

January 1992 (Revised February 1992)
Case

Quantum Corp.: Business and Product Teams

By: Steven C. Wheelwright and Clayton M. Christensen

Describes the adoption and evolution of product development teams and business teams at Quantum. Emphasizes integration of team capabilities with product development and competitive advantage in a rapidly changing environment. View Details

Keywords: Product Development; Groups and Teams; Situation or Environment; Competitive Strategy; Integration; Consumer Products Industry

August 2002
Exercise

Career Choice-Making Case Assignment, The

By: Monica C. Higgins, David A. Thomas and Shoshana Zuboff

Sets the stage for self-assessment as an integral component in the process of career development. View Details

Keywords: Decision Choices and Conditions; Management Practices and Processes; Personal Development and Career

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2016
Chapter

The Organization of Non-market Strategy

By: Dylan B. Minor

The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of... View Details

Keywords: Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact

December 2014 (Revised January 2018)
Background Note

Troubled Marriages

By: Rosabeth Moss Kanter and Daniel Fox

Compilation of articles looking at merger integration strategies: "business marriages." Problems of culture, management style, and business goals are revealed. View Details

Keywords: Mergers and Acquisitions; Goals and Objectives; Management Style; Mission and Purpose; Organizational Culture; Problems and Challenges

20 Oct 2010
Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

The development of corporate integrated reporting (IR) standards has the promise to be one of the great business innovations of the 21st century, and could be pivotal in restoring public trust in business institutions, Harvard Business... View Details

Keywords: by Sean Silverthorne; Accounting

October 16, 2019
Article

Where ESG Fails

By: Michael E. Porter, George Serafeim and Mark Kramer

We are entering a new stage of understanding of the linkage between investment performance and social impact. Previous approaches, such as socially responsible investing and environmental, social, and governance (ESG) screening, have obscured the opportunities for... View Details

Keywords: ESG; Sustainability; Environment; Social Impact; Impact Investing; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Shared Value; Environmental Sustainability; Social Issues; Investment; Value; Strategy

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2014
Book

Cost Accounting: A Managerial Emphasis

By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan

Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details

Keywords: Cost Accounting; Management

January 2023 (Revised December 2024)
Technical Note

LCA Action Planning: Responsibility and Accountability

By: Sandra J. Sucher, Nien-he Hsieh and Marilyn Morgan Westner

LCA action plans integrate responsibility and accountability into decision-making and planning. This module note was designed for the LCA course and reviews six steps leaders can follow to develop a practical LCA action plan for their business. It shows how integrating... View Details

Keywords: Responsibility; Accountability; Management Challenges; Corporate Accountability; Leadership; Planning; Decisions; Strategy

May 2023 (Revised January 2024)
Case

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI

By: David C. Edelman and James Barnett

In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business. View Details

Keywords: Marketing; Strategy; Advertising Industry; United States

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

Research Summary

Integrating: A managerial practice that enables implementation in fragmented healthcare environments [Under Review]

In this paper with Michaela Kerrisey, Sara Singer, Nicholas Leydon, and Gordon Schiff, we identify the factors that enabled primary care clinics to overcome implementation barriers and explain how clinic managers can integrate those factors across roles. Our... View Details

2022
Book

Private Equity

By: Paul A. Gompers and Steven N. Kaplan

This Advanced Introduction provides an illustrative guide to private equity, integrating insights from academic research with examples to derive practical recommendations. Paul Gompers and Steven Kaplan begin by reviewing the history of private equity then exploring... View Details

Keywords: Private Equity; Investment Funds; Value Creation

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22 Jun 2020
Working Paper Summaries

Iterative Coordination and Innovation

Keywords: by Sourobh Ghosh and Andy Wu

November 2009
Case

VF Brands: Global Supply Chain Strategy

By: Gary P. Pisano and Pamela Adams

This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details

Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry

Awards

PROSE Award for Excellence in Business, Finance & Management

Won the 2010 PROSE Award for Professional and Scholarly Excellence in the Business, Finance & Management category for his book with Michael Krzus, One Report: Integrated Reporting for a Sustainable Strategy (John Wiley and Sons, 2010). This award is given by the... View Details

October 2014 (Revised January 2016)
Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo

The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details

Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru