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- All HBS Web
(953)
- News (214)
- Research (597)
- Events (2)
- Multimedia (1)
- Faculty Publications (167)
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Marketing AI Guidelines | About
engage with AI for marketing purposes, caution is equally important. These guidelines are intended to set boundaries on the sanctioned uses of AI in our marketing activities. Current Uses of Marketing Related AI at HBS Generating... View Details
- 07 May 2013
- First Look
First Look: May 7
equity groups. Instead, they appear to expand their private equity engagement to take advantage of the credit market booms while capturing private benefits from cross-selling of other banking services. Publisher's link:... View Details
Keywords: Carmen Nobel
- 13 Mar 2018
- First Look
March 13, 2018
people’s lives. In OECD countries, for example, people spend around a third of their waking hours engaged in paid work. We not only spend considerable amounts of our time at work, employment and workplace quality also rank among the most... View Details
Keywords: Sean Silverthorne
- 08 Aug 2018
- News
Getting Life Back in Balance
viticulture, and forestry industries. Although it would be a jarring lifestyle change, Gower says he had the full support of his wife and their three grown children to take the leap. In fact, Sally is used to his adventurous streak. The couple were View Details
Keywords: Jennifer Myers
- 05 Sep 2006
- First Look
First Look: September 5, 2006
Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM... View Details
Keywords: Sean Silverthorne
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
expectations. Matt Lynch observes that seconds can drag by on some tasks, namely those associated with high tech applications, while "an hour can pass by barely noticed" on other tasks. In order to cope, we multi-task or engage... View Details
Keywords: by James Heskett
- Profile
Shana Hoffman
i-lab) and its connections to the Cambridge health-care hub, it was deeply engaged in entrepreneurship. The Boston community is ideal – when you add HBS’ business perspective you get the best of all worlds.” A launch pad of contacts,... View Details
- 04 Feb 2025
- Blog Post
Leadership with Purpose: Redefining Success & Impact with Satpal Singh (SELP—India 4, 2019)
Our group sessions were not just about discussing case studies; they were about understanding our individual journeys, challenges, and aspirations. These moments gave me a greater appreciation for my own strengths and a renewed sense of purpose. View Details
- 13 Nov 2020
- News
New Virtual Classrooms Expand Digital Learning
classroom experience has everything to do with the level of interactivity between faculty and students, and these virtual classrooms provide a better online experience.” Students log in from their respective computers all over the world and, through a View Details
- 17 Aug 2015
- News
The Play Alchemist
NGOs, on the ground. In addition, the company is releasing a new app, called Plus, that will increase customer engagement by tracking everything from production to distribution of the product they’ve... View Details
Keywords: Constantine von Hoffman
- 01 Jun 2009
- News
The Maestro and the Market
some 2 million hopeful diners vie to be one of the fifty customers he serves each evening for the six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià’s door, but why? “Creativity comes first;... View Details
- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
Lauren and Katja results in a customized approach to recruiting that is highly effective and efficient. Getting the Word Out When meeting with Consumer Products companies, two recommendations that Lauren and Katja will often offer are 1)... View Details
Keywords: Consumer Products / Retail
- Blog
Inside the Learning: How Faculty Prepare for Class
experience that engages everyone in the room in a powerful and memorable exploration of the topic, every time? Three Executive Education faculty members shared their secrets. WHAT KEY STEPS DO YOU TAKE JUST BEFORE THE START OF A NEW... View Details
- 01 Oct 1997
- News
Terence P. Stewart
For more than twenty years, Terry Stewart's work has placed him at the middle of some of the world's most contentious border disputes - the trade and legal battles that erupt when countries engage in practices such as dumping or... View Details
Keywords: Garry Emmons
- Profile
John Speer
something new. “The B-2 is an amazing aircraft, and I love flying,” John says, “but what I really enjoyed was being engaged in a large organization.” In his role as Wing Executive Officer, he was the “right-hand man” of a one-star general... View Details
- 25 Feb 2020
- News
How Artificial Intelligence is Changing Business
improve customer targeting, streamline supply chains, and develop new products and services are addressed in the 70 cases published by HBS faculty. The School’s Digital Initiative serves as a hub for this research, which is being... View Details
Keywords: Susan Young
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm. These findings are consistent with firms View Details
Keywords: Martha Lagace
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
Since the start of the 2000s, a high-level corporate position has evolved that is still something of a mystery. As companies have engaged in more efforts around sustainability, environmental and otherwise, the "chief sustainability... View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
Similarly, Kinko's was measuring on-time performance for copying large batch jobs for their corporate accounts. Their staff was thus engaged in back office activities to generate these copies. However in actuality, their View Details
Keywords: by Sean Silverthorne