Publications

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  • 04 Jun 2008
  • Working Paper Summaries

Coming Clean and Cleaning Up: Is Voluntary Disclosure a Signal of Effective Self-Policing?

Keywords: by Michael W. Toffel & Jodi L. Short
  • April 17, 2021
  • Article

Reimagining India's Health System: A Lancet Citizens' Commission

By: Vikram Patel, Kiran Mazumdar-Shaw, Gagandeep Kang, Pamela Das and Tarun Khanna
This commentary announces the launch of the Lancet Citizens’ Commission on Reimagining India’s Health System. The Commission is an ambitious, cross-sectoral effort to develop a citizens’ roadmap to achieving universal health coverage (UHC) in India in the next decade.... View Details
Keywords: Universal Health Coverage; Health Care and Treatment; Reports; India
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  • June 2011
  • Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
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  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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  • Career Coach

Ildi Nielsen

and consumer products companies.  Ildi also spent 12 years as an Executive Search Consultant in New York and Chicago for financial services firms.   She worked with senior executives to build their teams and with a multitude of... View Details
Keywords: Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance; Consumer Finance
  • 2015
  • Book

Economic Analysis of the Digital Economy

By: Avi Goldfarb, Shane Greenstein and Catherine Tucker
As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details
Keywords: Information Technology; Economics
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  • 13 Apr 2012
  • HBS Seminar

Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management

  • 2009
  • Working Paper

Anger and Regulation

By: Rafael Di Tella and Juan Dubra
We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other people's welfare (altruism) in the process of making high profits. Even with few truly altruistic firms, an equilibrium may emerge... View Details
Keywords: Governing Rules, Regulations, and Reforms; Consumer Behavior; Monopoly; Corporate Social Responsibility and Impact; Emotions; Welfare
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  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new View Details
Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 16 Jun 2011
  • Working Paper Summaries

Search Diversion, Rent Extraction and Competition

Keywords: by Andrei Hagiu & Bruno Jullien; Retail
  • February 2000 (Revised April 2001)
  • Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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  • 26 Nov 2018
  • Working Paper Summaries

Demand Estimation in Models of Imperfect Competition

Keywords: by Alexander MacKay and Nathan H. Miller

    Detecting Routines: Applications to Ridesharing CRM

    Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines--which we define as repeated behaviors with recurring, temporal... View Details
    • 2010
    • Working Paper

    Quality Provision, Expected Firm Altruism and Brand Extensions

    By: Julio J. Rotemberg
    This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details
    Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods
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    • 22 Apr 2015
    • Working Paper Summaries

    Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

    Keywords: by Ginger Jin, Michael Luca & Daniel Martin
    • April 3, 2024
    • Article

    How Automakers Can Address Resistance to Self-Driving Cars

    By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
    Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details
    Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Technology Industry
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    • 01 Nov 2016
    • First Look

    First Look - November 1, 2016

    Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options... View Details
    Keywords: Sean Silverthorne
    • 29 Oct 2008
    • Research & Ideas

    The Next Marketing Challenge: Selling to ’Simplifiers’

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
    Keywords: by John Quelch; Consumer Products; Consumer Products; Consumer Products
    • 15 May 2007
    • Working Paper Summaries

    I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders

    Keywords: by Todd Rogers, Katherine L. Milkman & Max H. Bazerman; Food & Beverage
    • 11 Nov 2014
    • First Look

    First Look: November 11

    reached their limits; third, some products affecting the health and rights of the people as well as the related entities' behavior are challenging the legal and moral bottom line. These three aspects are required to establish a new... View Details
    Keywords: Sean Silverthorne